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SEMA Board of Directors - Melanie White, ChairChair
MELANIE WHITE

President,
Hellwig Products
SEMA Board of Directors - Norris Marshall - Chair-ElectChair-Elect
NORRIS MARSHALL

CEO,
BluePrint Engines
SEMA Board of Directors -  Kyle Fickler, Immediate Past-ChairImmediate Past-Chair/Secretary
KYLE FICKLER

Director of Business Development,
ProCharger
SEMA - Treasurer - CHRIS DOUGLASTreasurer
CHRIS DOUGLAS

President/Owner,
MCD Enterprises
 

Board Members

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Bill Bader Profile Shot
BILL BADER
President & Owner,
Summit Motorsports Park
SEMA Board of Directors - Rich ButlerRICH BUTLER
CEO,
R&R Marketing Consultants
SEMA Board of Directors - Jeff Hermann JEFF HERMANN
VP Brand & Strategy,
MagnaFlow
SEMA Board of Directors - Brian Herron BRIAN HERRON
CEO,
OPUS IVS
SEMA Board of Directors - DOUG LANEDOUG LANE
President & Owner,
Motor State Distributing
SEMA Board of Directors - Tim McCarthy TIM McCARTHY
Founder/CEO,
HushMat & ZyCoat
SEMA Board of Directors - KELLE OESTEKELLE OESTE
CEO & Owner,
V8 Speed & Resto Shop
SEMA Board of Directors - Kim PendegrassKIM PENDERGAST
CEO,
Magnuson Superchargers
SEMA Board of Directors - MELISSA SCOLESMELISSA SCOLES
CEO,
QA1
SEMA Board of Directors - Marcus UmlauffMARCUS UMLAUFF
General Manager – Remarketing, KINTO & Fleet Management
Toyota Financial Services

SEMA is governed by a Board of Directors who volunteer their time to lead and guide the association. A professional staff is responsible for the day-to-day execution of the programs and services.

The individuals serving on the Board are doing more than just "getting involved" and leading the association. They are serving the industry and all of the businesses within it. They are providing direction and playing a critical role in shaping the future of the automotive specialty-equipment market.

The SEMA Board consists of four officers (chairman, chairman-elect, immediate past chairman/secretary, treasurer) and ten directors. While there is a limited number of seats on the Board, the election process gives all SEMA-member companies the ability to influence the future of the automotive specialty-equipment industry.

In addition to having the ability to vote in the election, SEMA-member companies also have an opportunity to play a role in the process from the very beginning.

In fact, the election process begins with employees of SEMA-member companies recommending people in the industry who, in their opinion, would be good candidates to run for the SEMA Board. Members are free to nominate colleagues as well as themselves. A nominating committee then reviews all recommendations. This group consists of nine individuals, who, by agreeing to sit on the committee, are ineligible to run for the Board during that election year. The group reviews each nomination based on industry experience, knowledge of business affairs, integrity and other similar characteristics.

The nominating committee then submits its recommendations for potential candidates to the current Board of directors. This process of checks and balances ensures that the final list of candidates includes only highly qualified nominees. Names and background information on the final candidates are posted on the SEMA Election microsite. According to SEMA bylaws, there are four basic voting categories: Manufacturers, Distributor/Retailer, Services, and Manufacturers' Reps. Members are free to vote for a candidate in each of the membership categories.

Ballots returned before the stated deadline are collected and tabulated by an outside web ballot/election company. The SEMA President and two Board members confirm the election results, and the final results are announced soon after all candidates have been contacted. New directors and officers begin their service in July.

All Board officer positions serve two-year terms (the chairman-elect serves in that position for two years, then serves as chairman for the succeeding two years). All Board director positions serve three-year terms. Directors may be re-elected to serve up to two consecutive three-year terms in office, and they may be re-elected to office after two consecutive terms following a minimum break in continuous service of two consecutive years.

headshot of Mike Spagnola
Mike Spagnola

Chief Executive Officer

headshot of Ryan Stutzman
Ryan Stutzman

Chief Financial Officer

headshot of Brian Pagel
Brian Pagel

Chief Revenue Officer

headshot of Karen Bailey-Chapman
Karen Bailey-Chapman

Senior Vice President,
Public and Government Affairs

RJ de Vera
RJ de Vera

Vice President,
Marketing

headshot of Tom Gattuso
Tom Gattuso

Vice President,
Events

headshot of Gigi Ho
Gigi Ho

Vice President,
Technology, Data & Strategic Initiative

headshot of Warren Kosikov
Warren Kosikov

Vice President,
Sales

headshot of Jim Moore
Jim Moore

Vice President,
OEM and Product Development

headshot of Kristy Lake
Kristy Lake

Vice President,
Human Resources

headshot of Marcy Yanus
Marcy Yanus

Senior Director,
Member Engagement

headshot of Doug Bresnahan
Doug Bresnahan

Managing Director of PRI

 

WHAT IS SEMA CARES?

SEMA Cares provides a forum from which our association members can act as a collective influence toward making a positive impact beyond the automotive community.

We are able to significantly improve the lives of many who need it through our support of the great work done by the Austin Hatcher Foundation for pediatric cancer, Childhelp prevention and treatment of child abuse, and the Victory Junction camp for children with serious medical conditions and serious illnesses.

Established in 2007, SEMA Cares steers the same dedication and passion our membership has for automotive to the kind care of children and others in need.

HOW WE ACCOMPLISH OUR MISSION

SEMA Cares unites association members to create a meaningful impact beyond the automotive aftermarket community by supporting organizations like the Austin hatcher Foundation, Childhelp, and Victory Junction. Through collaboration and shared commitment, we strive to improve lives and make the world a better place. Our primary fundraising is through charitable events and direct donations.

  • The SEMA Cares pinewood races bring together the best of both worlds. The annual Pinewood Drags feature sponsored miniature wooden cars and trucks, designed by children and adults, racing in downhill action. The Industry Cup Challenge is where the top competitors in five industry categories compete head-to-head for bragging rights and trophy cup immortality.
  • SEMA Cares also benefits from the Barrett-Jackson Auction sale of customized vehicles featuring member-donated parts & accessories, built in partnership with the SEMA Garage and member volunteers.
  • Direct donations from SEMA Show exhibitors, SEMA Gear merchandise, and member fundraising events also benefit the efforts of SEMA Cares.

As you can see, the SEMA Cares mission embraces and values the participation of association members and other partners in a collective effort to make the world a better place.

Ways to Support SEMA Cares’ Partners:
Giving Back and Leveling Up Corporate Philanthropy

Established in 2007, SEMA Cares is a nonprofit entity that unites the automotive aftermarket’s efforts to support children and others in need. Hear from the three SEMA Cares charities and discover how you can support them.

During this on-demand session, representatives from the following groups updated the industry on how SEMA Cares has made a positive difference in the lives of children in need, and offer ideas on easy ways to get involved:

  • Austin Hatcher Foundation for Pediatric Cancer: Provides services to children with cancer and their families through industrial arts therapy, diversionary therapy, psycho-oncology and healthy lifestyle education
     
  • Childhelp: Serving abused, neglected and at-risk children by focusing on advocacy, intervention, treatment, prevention, family resilience and community outreach
     
  • Victory Junction: Founded in honor of Adam Petty, the program assists children with serious medical conditions and serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, at no cost to children and their families

Viewers will discover that there are many ways to support SEMA Cares and get involved. This is a perfect opportunity for businesses that want to level up their charitable programs and for individuals in the industry who want to get more involved and give back.

PINEWOOD CARS

Purchasing a pinewood car is one of the easiest ways to contribute to SEMA Cares. The Annual Pinewood Drags has quickly become a signature event by combining just the right elements of charitable giving, community participation, automotive passion, and youthful spirit.

Donors have three options for participating:

  • The Build-It-For-Me kit is the easiest. Simply purchase a kit and a child from one of our sponsored charities will decorate your vehicle.
  • The Stock Class is for the child in each of us. You do the build using kit parts only. Decorations are the only modification allowed. Cars and trucks race side-by-side in this all-class competition.
  • The Unlimited Class is for the true builder who is in it to win it. Your customization ethos is scaled down to size with an almost anything-goes race to be the best.

INDUSTRY CUP CHALLENGE

 

The Industry Cup Challenge takes charitable giving to the next level.

Sponsoring companies are divided into five divisions where they race with high-quality, child-built pinewood cars. Each division crowns a winning company which then goes on to represent that division in an all-out industry race to #1.

Everyone is a true winner as the charities continue to help those in need, the disadvantaged children have fun building toy cars, and the industry engages the community in an overwhelmingly positive way.

The industry challengers each have a limited number of entrants in the following divisions:

  • Warehouse Distributors
  • Manufacturers
  • Media Groups
  • Rep Agencies
  • Service Providers

The champion can display the impressive trophy for a year with its company name boldly engraved among the winners. It must then be returned, in a Stanley Cup style tradition, as it will be up for grabs again at the next Pinewood Drags where the company will have a chance to defend the title

The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.

2025 PINEWOOD RACE WINNERS

INDUSTRY CUP CHALLENGE

2025 INDUSTRY CUP CHALLENGE WINNER

Participating Companies

Council Cup

2025 COUNCIL CUP WINNER

HRIA logo

THE IMPACT OF DONATING

SEMA Cares works with select charities that best reflect the values and interests of the automotive specialty equipment industry. We have worked hand-in-hand with each of these charities and seen the positive results that the funding helps provide.

We also look for opportunities to incorporate the joy of automotive into fun activities and fundraising. Projects and camp activities, from pinewood toy car kits to actual vehicle builds, give young minds a very important reprieve from hard life circumstances, even if only for a brief moment.

By donating through SEMA Cares, you make a larger and more significant impact of giving as part of a collective automotive industry voice while still knowing that your contributions go directly to the individual charities without administrative overhead.

BECOME A VOLUNTEER

There are ways to help others in need beyond financial donations. SEMA Cares hosts and assists with various sponsored events throughout the year.

We offer the opportunity to help behind-the-scenes or work directly with the community members and charitable organizations. If you would like to get involved in making a difference in your area, remotely, or at any SEMA Cares event please let us know by completing a volunteer application.

Lori Ramsey
Chair
Sara Morosan
Immediate Past Chair
Joel Ayres
Committee Member
Kirstin Backes
Committee Member
Rich Barsamian
Committee Member
Lana Chrisman
Committee Member
Dawson Druesedow
Committee Member
Jenna Jefferies
Committee Member
Michelle McGaughy
Committee Member
Colby McLaughlin
Committee Member
Matt Reasoner
Committee Member
Kathryn Reinhardt
Committee Member
Emma Sauve
Committee Member
Joe Escobar
SEMA STAFF LIASON

909-378-4860
josee@sema.org

Customized with product donations by SEMA-member companies, this 2009 Ford F-150 Super Crew 4X4 was available through eBay auction to benefit childrens charities Childhelp and Victory Junction Gang Camp. The vehicle was sold to Ron Schmucker of San Ramon, California, for $30,100.

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WD-40 Company and SEMA Cares, the association's charity arm, have partnered to build a custom 2010 Camaro for the 2009 SEMA Show. Several specialty-equipment manufacturers are also pitching in to bring the classic pony car back in style, and with its aggressive stance, 6.2L V8 and 600+ hp, the WD-40/SEMA Cares Camaro has exceptional performance to match its distinctive look.

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Custom '12 Ford F-350 Super Duty work truck that will include Foose-inspired custom front- and rear-wheel flares, side rockers and a front chin spoiler, among other upgrades. The WD-40 Specialist/SEMA Cares Foose Ford F-350 represents the new WD-40 Specialist line of products

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Leading aftermarket companies that stepped up to donate parts, equipment and services to the project include: Street Scene Equipment, Barrett-Jackson, LMC Truck, L&R Engine, Egge, MHT Wheels, Pirelli Tires, BASF Paint, American Auto Wire, Painless Performance, Quiet Ride, K&N Filters, McGard and others.

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The enhanced '13 Ford F-150 Lariat, a collaboration between SEMA manufacturing members and students from the Alex Xydias Center for Automotive Arts (AXC), was designed by industry icon Chip Foose and is the first vehicle to be modified in the SEMA Garage – Industry Innovations Center in Diamond Bar, California. All modifications and installs were performed by students from the AXC.

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Customized through a collaboration between Omix-ADA and the Alex Xydias Center for Automotive Arts, the upfitted, dirt-ready Jeep features $30,000 in aftermarket parts and accessories. As part of the build, a team of students from the school modified the standard four-door JK Sport at the SEMA Garage in Diamond Bar, California, using parts from several donor companies.

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Transformed from a standard four-door Jeep Wrangler JK into a one-of-a-kind "ready-when-you-are" Jeep, was custom designed by "Overhaulin'" co-host and UFC ring girl Arianny Celeste, along with LFTD & LVLD magazine, Rugged Ridge and SEMA Cares, and it was built by DUB Gara

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The custom Petty's Garage-built Jeep Wrangler JKU began life as a stock 2016 Hydro Blue JK Rubicon and was transformed into the "ultimate off-road masterpiece" through the addition of a full array of Omix-ADA/Rugged Ridge parts and accessories

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WD-40 Company has partnered with SEMA Cares to build a custom '67 Chevrolet Camaro in celebration of both the SEMA Show's and the Camaro's 50th anniversaries. The Camaro project was designed by noted car builder Neil Tjin and built in partnership with Tjin and instructors from Universal Technical Institute. Build partners that have donated product for use on the Camaro include Eckler's, Budnik Wheels, Axalta, Eibach, Falken Tires, Baer Brake Systems, LR Auto Body and Optima Batteries. The engine, transmission, suspension, wheels and tires will be installed on PowerNation TV.

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