eNews Article
The webinar will provide a high-level overview of new standards that will require automatic emergency braking on new cars and trucks.
eNews Article
The PRO Cup Challenge invites automotive restylers to design an accessory package for a new model vehicle that appeals to a broad audience.
Council or Network Update
Landing a spot on the TORA Feature Vehicle Trail earns not just bragging rights and acclaim for the builders but brand awareness for supporting manufacturers.
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) named Chad Cole, director of automotive sales at Blue Ox, as the council's newest spotlight member. Get to know Cole in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off-road industry? Chad Cole: I...
Council or Network Update
Submitted by Justin Hartenstein Oracle Lighting, a leader in the automotive lighting industry, has broken ground on a new facility in Metairie, Louisiana. This multi-million-dollar investment will double the size of Oracle’s current footprint in Jefferson Parish, supporting the company's commitment...
Council or Network Update
Submitted by AJ Grasso The 2025 Overland Expo SoCal has officially wrapped up, delivering another unforgettable weekend for overlanders, outdoor enthusiasts, and adventure travelers. Held from March 14-15, 2025, at the Costa Mesa Fairgrounds, this year’s expo exceeded expectations, attracting large...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! BluePrint Engines HENTI Co., Ltd. Hit The Trails LLC Horton Truck and Equipment JACKSON Marketing Jefferies Offroad Consulting Renegade Diesel SEM Dirt Tonneau Cover HQ
Council or Network Update
Mark your calendars for upcoming TORA events. August (Date TBD) – Networking Event at Great Smoky Mountain Jeep Invasion, Pigeon Forge, Tennessee September/October (Date TBD) – Networking Event at The Trail Hero, St. George, Utah Tuesday, November 4, 4-5 p.m. PT – TORA Happy Hour at the SEMA Show...
Press Release Article
2025 SEMA HALL OF FAME INDUCTEES ANNOUNCED -- Newest members are Luanne Brown, George Lathouris, John McLeod, and Larry Pacey -- DIAMOND BAR, Calif. (May 19, 2025) – The Specialty Equipment Market Association (SEMA) has announced the newest members of its prestigious Hall of Fame: Luanne Brown...
Council or Network Update
From the SEMA Washington, D.C., office It's been an interesting month for outdoor enthusiasts, with under-the-radar Interior Secretary Doug Burgum suddenly central to several headlines involving organizations that previously endorsed his cabinet nomination. SEMA was among those organizations that...