Among car and truck enthusiasts, tires and wheels are often among the first modifications they’re likely to make to their rides, and it makes sense: New rims and rubber can instantly improve a vehicle’s ride, handling and performance characteristics, they can provide an aesthetic upgrade to nearly...

TIA is a nonprofit organization, and its mission is to promote tire safety through education and training, to act as the tire industry’s principal advocate in legislative affairs, and to represent the industry at public and industry events such as the SEMA Show. TIA offers training and certification...

SEMA Launch Pad Presented by YEN started in 2013 as a partnership between SEMA Education and the Young Executives Network (YEN). The goal was to promote entrepreneurship in the automotive aftermarket by giving young innovators and builders a chance to showcase their products before a panel of...

The SEMA Person of the Year award is among the most prestigious of the honors announced each year at the SEMA Show Industry Awards Banquet. Beyond any personal or professional achievements, the award recognizes an individual who embodies service and dedication to the automotive specialty-equipment...

Wheels and tires are more than utilitarian objects. The right combination can enhance a vehicle’s performance, increase safety and stability, and even make a fashion statement. All that and more have made them popular aftermarket replacements or upgrades for consumers. Unfortunately, many resellers...

“Email continues to be one of the strongest marketing tools available today,” said Cynthia Price, vice president of marketing for Litmus (www.litmus.com), an online email marketing service provider.

Silverado ZRX Mule: Reports have been circulating that Chevrolet was working on an off-road version of the new Silverado called the ZRX.Nissan 370 Z: A test mule for today’s 370 Z successor was caught undergoing high-speed testing recently at the German Nürburgring. Subaru BRZ: The BRZ has received...

Among automotive enthusiasts, few components stir as much discussion and inspire as much brand loyalty as tires. Tires are such a huge and influential segment of the automotive aftermarket—comprising an estimated $2.46 billion in sales last year, according to the latest “SEMA Market Report”—they...

California Assembly Member Tim Grayson was announced as the winner of the Stephen B. McDonald Legislator of the Year award at the 2019 SEMA Show. Representing California’s 14th District, Assembly Member Grayson was recognized for his efforts in the state’s legislature to promote policies and...

Industry news from SEMA-member companies, including Daystar Products International, AirPro Diagnostics LLC, Yokohama Tire and more.