The newly elected members are Matt Caldwell of The Preferred Line Consulting, Steve Gilmore of Ford Motor Company, and Todd Steen of Jackson Marketing Group. They are joined by two returning select committee volunteers.

Nominations are now open for the 2026 SEMA Truck & Off-Road Alliance (TORA) Awards, recognizing individuals and businesses whose leadership, innovation, and service have made a lasting impact on the truck and off-road industry during the past year. Do you know a TORA member who deserves to be...

TORA Feature Vehicle Showcase applications close Friday, July 31, 2026, and truck and off-road builders don’t want to miss out. Taking place at the SEMA Show, Nov. 3-6, the TORA Feature Vehicle Showcase will highlight up to 10 standout builds along the high-traffic, outdoor walkway between the Las...

TORA members are invited to participate in the 30th Anniversary MPMC Media Trade Conference, taking place Feb. 2-4, 2027, in Orlando, Fla. Manufacturer registration is now open, giving truck and off-road racing parts manufacturers a unique opportunity to connect directly with journalists, editors...

By Gavin Knapp, SEMA Director, Market Research Drivers spend more to accessorize and modify pickups than any other vehicle segment. The new 2026 SEMA Market Report shows that of the nearly $53 billion drivers spent to upgrade their vehicles last year, 30% of those sales went to modifying pickups...

Mark your calendars! The Truck & Off-Road Alliance (TORA) is partnering with the Future Leaders Network (FLN) and SEMA Businesswomen's Network (SBN) for an exclusive networking event during the Great Smoky Mountain Jeep Invasion. Whether you're looking to expand your professional network, exchange...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in August 2026! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their...