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Press Release Article

SIX RESTYLING SHOPS ADVANCE TO 2026 PRO CUP CHALLENGE FINAL

September 2026

SIX RESTYLING SHOPS ADVANCE TO 2026 PRO CUP CHALLENGE FINAL -- Finalists will bring dealership-ready builds to the SEMA Show floor, showcasing creativity, craftsmanship, and real-world business potential -- DIAMOND BAR, Calif. (Sept. 9, 2026) – The SEMA Professional Restylers Organization (PRO) has...

Press Release Article

SEMA ADAS SYMPOSIUM CONNECTS AUTOMAKERS, SAFETY RESEARCHERS AND AFTERMARKET LEADERS

September 2026

SEMA ADAS SYMPOSIUM CONNECTS AUTOMAKERS, SAFETY RESEARCHERS AND AFTERMARKET LEADERS -- Second annual forum expands the ADAS conversation across vehicle manufacturing, safety research, standards, repair, calibration, testing and public policy -- DIAMOND BAR, Calif. (Sept. 9, 2026) – The second annual...

eNews Article

Enter Your SEMA Show Build for a Shot at Battle of the Builders Glory

Think you built a winner? There’s only one way to find out. Submit your vehicle or motorcycle for the 2026 Battle of the Builders today.

eNews Article

Make It a Night to Remember at the SEMA Industry Honors

Celebrate the new SEMA Content Creator of the Year, SEMA Person of the Year and other prestigious honors at the BleauLive Theater on November 5.

Press Release Article

HARLEY-DAVIDSON JOINS POWERSPORTS SECTION AT 2026 SEMA SHOW

September 2026

HARLEY-DAVIDSON JOINS POWERSPORTS SECTION AT 2026 SEMA SHOW -- Momentum for this year’s event continues to build as the legendary motorcycle manufacturer becomes the latest exhibitor to join the expanded Powersports, SxS & Lifestyle section -- DIAMOND BAR, Calif. (Sept. 8, 2026) – The 2026 SEMA Show...

eNews Article

Celebrate Automotive Heritage: Visit ARMO's Booth at the 2026 Japanese Classic Car Show

The JCCS celebrates the vehicles, craftsmanship and culture that continue to inspire generations of enthusiasts worldwide.

eNews Article

SEMA Fest Ticket Prices Rise After Sept. 13; Buy Now

Close out SEMA Week with a full day of music, motorsports and car culture. Buy tickets before the price increase next week, or before the upcoming payment plan deadline.

eNews Article

Racing News: American Off-Road Racing Championship, Elsinore Ring and More

The combined off-road racing series announced its six-race schedule for 2027, plus a 3.2-mi. road course is under development in Southern California.

eNews Article

Get More from Your SEMA Show Exhibit With Freeman's Free Webinar Next Week

A free September 14 webinar will give 2026 SEMA Show exhibitors expert guidance on cost savings, logistics, lead retrieval, customer engagement and more.

eNews Article

Share This Webinar With Students: Careers in the Aftermarket, Presented by SEMA Student Program, WTSBC

The event will showcase the wide variety of aftermarket careers available in engineering, technology, marketing, business and supply-chain management.