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Magazine (News) Article
Land Rover engineers are entering an advanced stage of development for the fifth-gen Range Rover. The new Rover will play a vital role in facilitating Jaguar Land Rover’s recovery from the pandemic and chip shortage, and its new MLA platform will be a cornerstone of the marque’s push towards full...
Magazine (News) Article
Industry news from SEMA-member companies, including Wilwood Engineering, Power Automedia, BorgWarner and more.
Magazine (News) Article
The United States and the European Union (EU) have agreed to end a three-year dispute over steel and aluminum tariffs. Effective January 1, 2022, the United States no longer imposed 25% tariffs on steel (sheets, bars, tubes, etc.) and 10% on aluminum and is instead using a quota system for those...
Magazine (News) Article
SEMA Launch Pad started in 2013 as a partnership between SEMA Education and the Young Executives Network (YEN). The goal was to promote entrepreneurship in the automotive aftermarket by giving innovators and builders under age 40 a chance to showcase their products before a panel of judges at the...
Magazine (News) Article
The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...
Magazine (News) Article
One of the biggest recent trends in the automotive industry was prevalent at the 2021 SEMA Show: the rise of custom electric vehicles (EVs). More builders than ever before have embraced going electric to create completely custom vehicles that incorporate electric drivetrains. Never before has the...
Magazine (News) Article
Since you can’t come to the show, we’re going to bring the show to you. That was the theme for the inaugural Performance Racing Industry (PRI) Road Tour held October–December 2020 when the organization summoned members of its creative department to travel to 100 race-parts manufacturers across the...
Magazine (News) Article
Traditionally, wheels and tires are among the first upgrades that vehicle owners make to their cars or trucks. In fact, SEMA Market Research has identified them as “gateway drugs” to further vehicle modification, making them key products driving consumer engagement with the aftermarket.
Magazine (News) Article
Global Tire Expo—Powered by TIA—was created in 1997 as a result of a merger of the International Tire Expo and the SEMA Show. Since then, it has grown into one of the world’s largest tire expositions under the direction of the Tire Industry Association (TIA). At the 2021 SEMA Show, the Expo hosted...