By Ashley Reyes Virtually every new OEM vehicle features advanced driver assistance systems (ADAS) as a standard today, and automakers utilize different types of tests to develop and validate their respective systems. Knowing how these vehicles are evaluated can help automotive professionals plan...
By Ashley Reyes Manufacturers, retailers and builders can gain exposure through sponsorships, but of course, the partnership must benefit both parties. Understanding the give and take of these relationships is essential to a successful experience in sponsoring a vehicle, manufacturer, team, event or...
By Ashley Reyes Designing wheels can be challenging. So what can designers do--within the confines of a circle--that will meet buyers' needs for both style and functionality? Wheel and tire industry members can learn new approaches to knowing when to keep, refresh or create new wheel designs that...
By Ashley Reyes The recent SEMA Future Leaders Network (FLN) Professional Development Program provided valuable knowledge and insights to FLN members for becoming more impactful, empathetic and effective leaders in their organizations. Facilitated by trainers from the world-renown Dale Carnegie...
SEMA and EcoLogic Partners Lawsuit Seeks to Protect Motorized Recreational Access at Oceano Dunes SVRA -- Litigation is scheduled for a June 15 hearing in the California Superior Court of San Luis Obispo -- -- The hearing is a key moment in the fight to protect motorized recreational access around...
By the SEMA D.C. office The Specialty Equipment Market Association (SEMA), the Auto Care Association, the CAR Coalition and the Motor & Equipment Manufacturers Association (MEMA) Aftermarket applaud a new group of bipartisan co-sponsors of the "Right to Equitable and Professional Auto Industry...
By Ashley Reyes Battery management systems (BMS) are essential to safe electric vehicle (EV) operation--but did you know they also significantly affect performance and battery life? Knowing why these systems exist, what they do and how to use them is critical to prevent battery damage and maintain...
By SEMA Editors Our sources have captured the '25 Cadillac CT5 with an all-new, "refreshed face" front fascia that includes an updated front grille (no more of the "semi-smiley" aesthetic) and headlights that appear in line with the '24 XT4. The '25 is expected to offer three engine options: the...