Despite the tough economy taking the toll on specialty-equipment sales this year, SEMA members are still investing their profits in marketing—just in different ways. When companies were asked in a recent survey how they invest their marketing dollars, the no. 1 avenue was car shows, giving credence...

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: SEMA Webinar, "Protecting Your Products With Contracts: Contract Law 101," May 7, 2009 (PDT)SEMA Wheel & Tire Council Long-Range Planning Meeting, May 14, 2009, 10:00 a.m.–5:00 p.m. (PDT)...

SEMA Vice President of Operations Bill Miller helps the kids of Childhelp build derby cars to be sponsored and raced at the SEMA Pinewood Drag Race. SEMA-member companies have the opportunity to get hands on with the kids from Childhelp by helping to build derby cars at the Childhelp Village in...

The message delivered at “The Race Goes Green” conference in April was that green power and horsepower can coexist, and that there is opportunity for companies that can make green cool.

SEMA’s Business Technology Committee (BTC) has completed Phase II of its Data Pool Pilot Program, which involves SEMA manufacturers and their warehouse distributor trading partners. The findings confirm that non-standardized and vital missing product data between suppliers and distributors results...

Brenda Priddy's spy shooter network caught the 2011 Porsche 911 cabriolet (dubbed the "998" internally, Priddy says) turning laps at the Nurburgring.

Pete Meier; David Tang; Katzkin and Webasto Combine Sales Organizations; Daystar Expands

California Assemblyman Mike Duvall is the new chairman of the State Automotive Enthusiast Leadership Caucus. The Caucus is supported by SEMA. Duvall succeeds New York Assemblyman Bill Reilich who served in that capacity for a two-year term beginning in 2007. The caucus is a bipartisan group of state...

Kia Motors America is hosting a Measuring Session featuring the 2010 Soul.

SEMA-member companies have posted several new listings for job opportunities (view all here). Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company...