Vehicle-color preferences are beginning to shift as customers look to vibrant palettes for individuality. According to a report by automotive paint and coatings manufacturer PPG Industries, consumer preferences for vehicle paints are changing in reaction to modern non-automotive designs.

TreeHugger.com, a site not shy with its agenda, reports that bench racers are targeting a performance icon with electric vehicles. The story, titled “5 Eco-Cars Faster than the Porsche 911,” aims to send a shock wave through the perceptions of automotive enthusiasts. The article compares the sports...

Over half of all 2009 automobiles planned for sale in the United States will feature support for Portable Media Players (PMPs), says a report from iSuppli, an electronics market analysis group. This option illustrates automakers’ push to increase sales through merging technology with amenities and...

Motor Trend has confirmed earlier rumors that Toyota will ship its iQ minicar to the United States. This new entrant will fill in as the smallest vehicle in the lineup, achieve in excess of 50 mpg, and be badged a Scion. Sources claim the model will debut in its North American form at the Los...

Mobile electronics sales grew 6.1% in 2007 with retail sales of $6.426 billion compared to $6.055 billion in 2006, with sound-system components comprising the top six mobile-electronics items that automotive enthusiasts have installed or plan to install (see graph below). Nearly 30% have or plan to...

The next SEMA webinar, "Fast Track Product Development with 3-D Technology," presented by SEMA Vehicle Product Data Analyst Oscar Muñoz, highlights new, affordable, 3-D-based technologies available to replace the tedious process of reverse engineering.

SEMA has launched a new classifieds section on its www.SEMAShow.com website to assist SEMA Show exhibitors in hauling booth materials, vehicles, parts and other equipment to the 2008 SEMA Show. If your company needs items hauled to the Show, let us know about it! A link to the classifieds section...

Marcel Horn's 2007 Audi TT won last year's GT Awards for Best European Import and Best of Show. Horn, president of SEMA-member company HPA Motorsports, has seen his car included in the latest installment of the Gran Turismo franchise, Gran Turismo 5 Prologue.

The Association is dedicated to ensuring the accuracy of your listing in the 2009 SEMA Membership Directory, the ultimate resource for industry and SEMA staff contacts. To guarantee your listing is accurate, SEMA needs your help. The deadline to update your company’s listing in the 2009 SEMA...