Stop by and join the council in the Hot Products tent for appetizers and drinks, and to mix and mingle with industry friends, old and new.

This month, the report profiles SEMA’s consumer segmentation.

Ten reasons to consider exporting your products to Mexico.

The Launch Pad teaches participants how to evaluate their markets, communicate the benefits of their products, and market them effectively.

News and updates from across the specialty-equipment industry.

The event takes place 8:30 a.m.–2:00 p.m, Friday, March 16, at the SEMA Garage in Diamond Bar, California.

Dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities have been announced.

The 2018 SEMA Show takes place Tuesday–Friday, October 30–November 2, in Las Vegas.

The RPM Act needs your support.

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org.