Basic to any retailing operation is identifying the right product mix to stock your store’s shelves or populate your website. Equally important is the ability to help consumers make sound purchasing decisions by supplying them with accurate, comprehensive information about those products. But with...

Given the ever-increasing influence of hundreds of business-review sites that have popped up on the web, retailers need an organized way to monitor and respond to trash talk and other comments about them that appear online—or face potential peril.

SEMA is governed by a Board of Directors who volunteer their time to provide leadership and guidance to the organization. Board members are nominated and elected by the association’s membership at large. Directors serve a three-year term, while the chairman serves for two years immediately after...

Online marketing experts say that you’ll get the most from your e-commerce site if you ensure it has the top features consumers are looking for. Here’s how to ensure your site has what it takes, according to top online marketing consultants.

As OEMs roll out an expanding array of advanced driver-assistance systems (ADAS) on their new vehicles, the latest technologies are proving to be a mixed bag for the aftermarket. On one hand, they open new product channels for the industry’s suppliers and retailers. On the other, they present a...

You can significantly spike visits to your e-commerce site with clever promotional campaigns, which can generate intense fascination for your product or service on social media. As you’ve most likely seen, such campaigns can go viral and attract millions of visits to an e-commerce site. But even...

We spoke with SEMA’s council and network leaders to find out what initiatives they are working on, what’s currently trending in their markets and what they envision the future might hold, and also the challenges they face. Common themes include fighting government overreach, the continued growth of...

Businesses looking to keep visitors glued to their websites and other digital properties with interesting content—including social-media posts, articles, images, videos, podcasts and more—are finding relief with auto-curation tools. Such solutions can be programmed to automatically search out and...

The laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA government affairs office is to stay on top of all relevant state and federal legislation and...

The primary focus of SEMA’s dedicated market research department is to develop reports throughout the year that provide insights on the automotive aftermarket industry and consumers. From its annual “SEMA Market Report,” which provides an overview on the state of the U.S. specialty-equipment market...