In the 22 years since SEMA’s Wheel Industry Council burst on the scene, the group—now known as the Wheel & Tire Council (WTC)—has stayed true to its core mission: namely to identify industry challenges, deliver educational solutions, and provide networking opportunities.

When it was announced late last spring that the Light Truck Accessory Alliance (LTAA) had joined forces with the off-road segment and renamed the council the Truck & Off-Road Alliance (TORA), it signaled both a reaffirmation and a new beginning.

Competition is stiff, so what are you doing to increase sales? If your shop’s core business stems primarily from dealer-direct sales, start the year off with a bang by earning a coveted credential that can take your sales career to the next level and deliver a competitive edge.

Unlike most of the other SEMA councils and networks, the Motorsports Parts Manufacturers Council (MPMC) does not mark the SEMA Show in November as the beginning of “the holidays.” Quite the opposite.

During the late ’80s and early ’90s, SEMA’s Street Rod Market Alliance (SRMA)—the predecessor to the Hot Rod Industry Alliance (HRIA)—had a small booth in Street Rod Alley in the North Hall of the Las Vegas Convention Center (LVCC) at the SEMA Show. SRMA also had a feature-vehicle display area...

Every year since 1977, collector-car enthusiasts and auto restoration suppliers have flocked in droves to the annual classic- and collector-car swap meet, car corral and auction known as Spring Carlisle. Held on the massive fairgrounds in Carlisle, Pennsylvania, Spring Carlisle last year featured 3...

As conducting business in the automotive specialty-equipment market becomes increasingly complex and competitive, business owners from all walks of the industry are looking for an edge that will help their businesses thrive and grow. As a result, companies need an increasing amount of information to...

Custom-car builders from all walks of life entered the 2019 Battle of the Builders (BOTB) competition. While the bulk of the entries came from contestants scattered across the United States, our neighbors up north and down south also provided multiple entries, and some even traveled across the pond...

SEMA sued the National Highway Traffic Safety Administration (NHTSA) last October for failure to meet a 2016 deadline to issue a regulation to implement the replica car law. In December, NHTSA responded to a federal court of appeals deadline by issuing a proposed rule. SEMA and industry members have...

Nobody likes moving. You carefully pack everything you own—and some items you didn’t realize you owned—and trust that they will survive the journey to their new home intact. It’s one of the more tiring and stressful endeavors in the human experience. Now imagine relocating your business across the...