The seventh annual SEMA Battle of the Builders contest featured more than 330 submissions from a talented pool of builders who were looking to win the prestigious competition in 2020. The Top 40 and the Top 12 finalists were selected by a panel of industry experts before the 12 finalists performed...

China Tariffs: Tariffs were imposed on most imported goods from China starting in July 2018. The tariffs were divided into four separate lists, with auto parts generally placed on List 3. The tariffs were first intended as leverage during U.S.–China trade talks. While the two nations reached a Phase...

’22 Porsche Taycan Cross Turismo: This Porsche Taycan Cross Turismo was caught testing near Weissach, Germany, and is scheduled for a production reveal in the coming 10 months. 75th Anniversary ’21 Ram Power Wagon: Ram is celebrating the 75th anniversary of its iconic Power Wagon nameplate with a...

Last November, the Performance Racing Industry (PRI) announced that its annual trade show in Indianapolis, Indiana, would not be taking place as scheduled in December. The announcement came after months of working closely with event staff and government officials to develop a plan for a safe and...

2020 was anything but a typical year, defined by the COVID-19 health crisis that disrupted almost every facet of life in the United States. It should be no surprise that the results of the November election were equally unique. As the political world tries to make sense of the mixed messages that...

Industry news from SEMA-member companies, including Permatex, Pertronix, Caliber and more.

SEMA News—February 2021 HERITAGE Testing Police Specials in 1958 By Drew Hardin Photography By Ray Brock, Petersen Publishing Company Archive When the California Highway Patrol (CHP) needed to replenish its fleet of patrol cars in late 1958, it asked car manufacturers to submit sample versions of...

SEMA News—February 2021 The PRI Road Tour: Building Buzz for an Industry By Chris Kersting One silver lining in the COVID-19 pandemic comes by compelling all of us to innovate, adapt and find new paths to success. In some cases, we can imagine that these new ideas may evolve into practices and...