The most effective marketing tools can also be the most traditional. Getting product information in front of consumers could rely on marketing diversification and an understanding of the target demographic.

Overall new pickup sales between January and August 2008 declined by 24% compared to last year. Despite the drop, more than 1.4 million new pickups have entered the market since the beginning of this year, adding to the 40 million-plus pickups already on the roads today, according to R.L. Polk...

Sales of new SUVs are down 34 percent compared to 2007, according to January through August sales figures. CUV sales have declined by a mere five percent. The Chevrolet Tahoe and Jeep Wrangler are the top SUV sellers so far. These two also top the list of enthusiast favorites according to the latest...

Automotive forums play an increasing role in the distribution of information for hobbyists, but how often are enthusiasts visiting these forums?

With consumer demand shifting from SUVs and trucks to fuel-efficient cars, automakers are preparing to release their European small cars into the U.S. market. But the crossover isn’t that easy. According to www.online.wsj.com, U.S. regulations are causing automakers to scramble for cost-effective...

SHOW DAYS: TUESDAY, NOVEMBER 4–FRIDAY, NOVEMBER 7, 2008 DEADLINES September 19 Celebrity Appearance Notification Exhibitor Registration Due by Mail or Fax – (To Receive Badge in Mail) September 25 Exhibitor Registration Due online (To Receive Badges in Mail) September 26

SEMA Show exhibitors: Get some extra company exposure at the 2008 SEMA Show by offering your products to builders through the SEMA Products for Project-Vehicle Builders list. Included each week in SEMA eNews, the list is accessed by hundreds of builders seeking the pieces that add extra flair to...

SHOW DAYS: Tuesday, November 4*—Friday, November 7, 2008 *Don’t forget: Election Day is November 5, so make sure to secure an absentee ballot if you plan to vote. Contact your local county voter registration office for information. DEADLINESSeptember 5

SEMA Show exhibitors: Get some extra company exposure at the 2008 SEMA Show by offering your products to builders through the SEMA Products for Project-Vehicle Builders list. Included each week in SEMA eNews, the list is accessed by hundreds of builders seeking the pieces that add extra flair to...