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Press Release Article

SEMA STATEMENT ON NOMINATION OF JONATHAN MORRISON TO LEAD NHTSA

February 2025

SEMA STATEMENT ON NOMINATION OF JONATHAN MORRISON TO LEAD NHTSA Karen Bailey-Chapman Senior Vice President, Public and Government Affairs Specialty Equipment Market Association (SEMA) The Specialty Equipment Market Association (SEMA) looks forward to supporting Jonathan Morrison’s nomination to...

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Free for SEMA Members: Find Future Employees at Career Fair in SEMA Garage Diamond Bar

Participating companies will share advice and career opportunities with students looking to jumpstart their careers in the specialty-equipment industry.

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Tariffs

Trump Administration Announces New Aluminum, Steel Tariffs; Reciprocal Tariffs May Be Next

SEMA will continue to monitor the situation and welcomes feedback from its members on the impact of this news.

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Spy Shots: Cupra Raval, Alpine A390, Ferrari 296 VS, Porsche Cayenne Coupe

Cupra, the motorsport division of Spanish automaker SEAT, was caught testing the upcoming Raval under very light camouflage.

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Movers & Shakers: Vision Wheel Leadership Change

John Matthew will take over as CEO after serving as COO of the company since 2016.

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New Products: Bruder, Wilwood, Timbren, Toyo Tires and FiTech

Bruder's new expedition trailer is designed to set a new benchmark for luxury and capability in off-road adventure.

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#SheIsSEMA Spotlight: Katherine Abraham of Ironman 4x4

Get to know Abraham, senior marketing manager-B2B at Ironman 4x4, in her interview with SEMA News.

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TORA Member Spotlight: North Speed Upholds 'No Comprises' Approach on State-of-the-Art Craftmanship

Get to know North Speed in this interview with President Ron Hinshaw.

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Volunteer Opportunity: Make an Impact as a SEMA Scholarship Judge

Volunteer judges play a vital role in reviewing scholarship applications and assisting with selecting deserving winners.

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SBN General Membership Meeting to Highlight Tools for Success--Register Today

By Ashley Reyes The SEMA Businesswomen's Network (SBN) is hosting a virtual General Membership Meeting on Friday, February 21, at 10:00 a.m. PST/1:00 p.m. EST, during which select committee leaders will share updates about SBN's member benefits. The meeting is open to current and prospective members...