Vehicle reveals are always special events at the SEMA Show, with car covers flying off throughout Show Week. Among the many exciting builds for the 2021 Show was a ’69 Mustang restomod project owned by four-time Grammy award winner and multi-platinum artist Keith Urban, and built by the SEMA Garage...

The 2021 SEMA Show clearly indicated that a large portion of our industry values an event that provides face-to-face contact, innovative new products, networking, and the opportunity to renew its love affair with the automobile. Congratulations are due all around, and especially to those who worked...

The return to a live SEMA Show just wouldn’t have been complete without the specialty-equipment industry’s celebrated SEMA Industry Awards Banquet. Traditionally held Thursday night at the Show, the annual gathering honors industry innovators, volunteers and personalities who make significant...

Industry news from SEMA-member companies, including Truck Hero, ZF Aftermarket, Pirelli Tire and more.

Since its inception in 2013, SEMA Launch Pad has been the automotive specialty-equipment market’s ultimate competition for entrepreneurs under the age of 40 who are ready to introduce their products to a worldwide audience. However, because SEMA is always looking for ways to improve the event and to...

The automotive specialty-equipment industry reconnected in person after nearly two years apart during the annual SEMA Show, held November 2–5, 2021, at the Las Vegas Convention Center. With more than 100,000 attendees, exhibitors, and media participating, the trade-only event was the largest North...

After the ups and downs of the past two years, it’s reassuring to know that consumer spending in the automotive sector continued at a healthy pace. In fact, the sector remains the single biggest retail segment in the United States, accounting for 20%—more than $1.2 trillion—of retail spending in...

Steve Matusek, founder of Aeromotive Inc., has been appointed treasurer of the SEMA Board of Directors.

The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...

Each year prior to the SEMA Show, exhibitors are polled on the new vehicles that, in their judgment, represent the best opportunities for customization and accessorization via the aftermarket for the coming year. Vehicles are chosen in five distinct classes, and the winners are announced ahead of...