If a picture is worth a thousand words, how much more is a streaming video worth at 30 frames per second? When it comes to branding, search-engine optimization and, ultimately, sales in this digital age, online videos can make a crucial difference in a small company’s marketing. In the realm of...

More than 230 exhibitors attended the 2011 Global Tire Expo—Powered by TIA (Tire Industry Association). Now in its second year (see p. 20), the special section within the 2011 SEMA Show is dedicated exclusively to tire industry products and has quickly become the hot destination for buyers thirsting...

Students preparing for careers in the automotive industry may be eligible to receive financial awards ranging from $1,000–$4,000 through the 2012 SEMA Memorial Scholarship Fund (SMSF). Scholarship applications require college transcripts and letters of recommendation and are now available here. Dick...

While there are trade shows that target specific automotive aftermarket segments, the SEMA Show is the premier trade show that covers every aftermarket category. From hot rods, mobile electronics and paints, to wheels, tires, trucks and more, the SEMA Show is unique in that it provides the industry...

SEMA presented John Menzler of the COMP Performance Group with the 2011 Person of the Year Award at the SEMA Show Industry Awards Banquet in Las Vegas on the evening of Thursday, November 3. As a longtime SEMA member as well as a Hot Rod Industry Alliance (HRIA) and Automotive Restoration Market...

The tire and wheel section is perennially one of the largest display areas at the SEMA Show in the Las Vegas Convention Center. Tires and wheels are also one of the most favored modifications that car and truck owners make to their vehicles, since a single, relatively simple change can entirely...

A total of 150 SEMA Show exhibitors received international recognition for 257 new products released at the 2011 SEMA Show. This eighth edition of the Global Media Awards program brought together 26 top journalists from 12 countries. Each of them were given the difficult task of selecting 10...

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

U.S. Spec Hyundai Elantra Touring/i30, Ford F-150 Raptor, SEAT Ibiza, Mustang GT500 Convertible

Congressman John Campbell (R-CA) has introduced a bipartisan bill, supported by SEMA, to enable low-volume car manufacturers to provide a range of specialty vehicles for customers nationwide. The legislation directs the National Highway Traffic Safety Administration (NHTSA) and the U.S...