E-Mail Retains the TitleWhile digital marketing always seems to have its own version of the “It Girl” each year, one thing has remained constant for nearly 30 years: E-mail is still the new sexy. According to a barrage of studies released during the past year, e-mail marketing still surpasses all...

New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success. Millions of dollars are spent each year to research, design, develop and produce prototypes that are eventually honed into the finished parts...

Offering Access to Hard-to-Obtain Vehicles What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who...

An Exclusive Progress Report on the SEMA Data Co-opWhen SEMA launched the SEMA Data Co-op (SDC) a little over two years ago, the goal was admittedly ambitious: to revolutionize the way automotive specialty-equipment manufacturers (data suppliers) convey product information to warehouse distributors...

Never Enough Auto Accessories Blossoms From the Owner’s EnthusiasmFrom its inception, the automotive specialty-equipment industry has been built in large measure by enthusiasts who followed their passions. Brad Vlastuin fits that mold.Vlastuin enjoyed cruise-ins and car gatherings around his...

2016 Ford Explorer Uncovered, Ford Super Duty, Next-Gen Camaro, Porsche Panamera

Guide to Protect Trademarks, Patents and Copyrights Available Online and Light-Truck Accessory Market on the Rise

Vintage Air Hosts U.S. Representative Lamar SmithIt’s said that necessity is the mother of invention. If you’ve ever been to San Antonio, Texas, in the summer, you know it’s not uncommon for the mercury to push triple digits. When it’s that hot, having a running air-conditioning system in your car...

Builders Race Their Creations on the Dragstrip to Raise Money for SEMA Cares CharitiesEleven of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head this past summer at the fifth-annual Hot Rod Industry Alliance (HRIA) Pinewood Builder’s Challenge...

Questions From Your Industry PeersContinuing the theme from our last column in the October issue of SEMA News, let’s look at some questions that came from the Council Summit in Pomona, California, back in July. The folks attending this event represented a great cross-section of the industry, and all...