Federal Tire previewed of a whole new line of performance tire options during the 2016 SEMA Show.

With both the Toyota Corolla and the SEMA Show celebrating 50th anniversaries, Toyota is taking the theme of past, present and future to literal extremes with its Central Hall booth (#24800).

Project Underdog was completed with the help of three high school students from Alhambra High School in Alhambra, California.

ARIES partnered with Starwood Customs and KEG Media for a very special Jeep build, benefiting Folds of Honor and Gold Star Teen Adventures.

A look at the Civic Type-R Prototype, Vaccar Blood & Grease Focus, Thermo-Tec ’71 Camaro, Hedman Pro-Touring Camaro, Rockstar Santa Fe Concept and More.

The 2017 New Products Showcase Awards are presented in 16 categories, and recognize the ingenuity and craftsmanship of the specialty-equipment market.

View a series of automotive-themed experiential demonstrations through the SEMA VR Experience taking place at SEMA Central in the lobby of the Las Vegas Convention Center.

Chevrolet displayed several power-boosting products and Camaro project vehicles—including the 2017 COP Camaro Concept—during the 2016 SEMA Show.

The SEMA Award recognizes the top trending vehicles in the market, and are presented in five categories: Hottest Coupe, Hottest Sedan, Hottest Hatch, Hottest 4x4-SUV and Hottest Truck.