The comedian will debut his full line of car-care products in booth #11004 between North and Central Halls.

As product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together.

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The SEMA Data Co-op (SDC) team will be out in full force during Show week to offer free data-management consultations in booth #20679.

Find exhibitors, view the floorplan, create a Show schedule and more with the SEMA Show mobile app.

Here is a list of 2017 SEMA Show exhibitors that are offering products for SEMA Show vehicle builds.

Governor Jerry Brown signed legislation into law to extend the emissions-inspection exemption for new cars from six to eight model years.

Dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities have been announced.

President Donald Trump signed an Executive Order (E.O.) that directs the federal departments of Health and Human Services, Labor and Treasury to take action to increase healthcare competition and choice.

Visit the Save the Salt booth in the Central Hall (booth #24099) of the 2017 SEMA Show to see the Turbinator II, which ran 435.875 mph at the Bonneville Salt Flats, September 17.