The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the...

Taking place at the SEMA Show, the showcase gives builders an unparalleled opportunity to exhibit their skills in front of thousands of industry professionals, buyers and the media.

Want to connect year-round with a passionate community of truck and off-road enthusiasts? The SEMA Truck & Off-Road Alliance (TORA) has created a new Facebook group for its members to connect, share insights and stay updated on industry trends and advocacy efforts. All current members can join the...

The SEMA Truck & Off-Road Alliance (TORA) named Warrior Winches as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Jeff Bimson, Warrior Winches’ CEO, below.  SEMA News: Tell us the story of Warrior Winches. How did the company start?   Jeff...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact and...

Mark your calendars for upcoming SEMA Truck & Off-Road Alliance (TORA) events. • August 21, 5:00–7:00 p.m. ET – Networking Event at Great Smoky Mountain Jeep Invasion, Staybridge Hotel, Pigeon Forge, Tennessee • October 1, 5:30–7:30 p.m. CT – Networking Event at The Trail Hero, St. George, Utah •...