Get to know Elkington, vice president of business development and marketing at Elkington Motors, in her interview with SEMA News.

The two-day training session provides hands-on experience and knowledge on ADAS fundamentals, calibration techniques and reporting practices.

Holden was the found of truck accessory retailer Cap World and a former chair of the SEMA Truck and Off-Road Alliance.

Women-owned businesses can apply to host demonstrations, workshops or creative activations in the SBN SEMA Show Booth.

The SEMA Show is evolving alongside the industry, and this year, the difference will be visible from the moment doors open November 3. Come see it for yourself.

New data reveals where growth is stabilizing and where opportunity is accelerating.

Save your spot in this virtual session on Tuesday, April 28 and learn how to strengthen your business' workforce.

By Ashley Reyes One week remains to secure your spot for the SEMA Future Leaders Network (FLN) virtual Lunch and Learn, "Inside the Shop: An Automotive Shop Ownership Panel" on Thursday, April 30, at 10:30 a.m. PDT/12:30 p.m. EDT. Running an automotive shop today takes more than technical skill; it...

If the SEMA Show is where business begins, then SEMA Membership is how it continues to grow.