Now's the time to build your plan for growth at the industry's preeminent trade event, November 4-7 in Las Vegas.

With thousands of media covering the SEMA Show, the Online Media Center provides opportunities to spotlight products, make announcements and direct attendees to booths.

Get to know Schlick-Trask, owner of Riley's Rebuilds LLC, in her interview with SEMA News.

Ford Performance Racing School will help to educate off-roading enthusiasts who attend its Raptor Assault and ST SUV Experience programs on the Tread Lightly! mission.

By SEMA News Editors Racetech USA RT4200HR Seat Variant Racetech USA has announced a new model within its Racetech RT4200HR line of containment seats. Now available without the FIA homologation decal, this new model delivers a more cost-effective solution with a longer lifespan, intended for drag...

The seminars are an excellent opportunity for hot-rod professionals, builders and enthusiasts to ask questions, gain clarification on products and better understand how to streamline their hot-rod builds.

Lake will oversee all facets of HR for SEMA and PRI, including strategic HR planning, talent acquisition and management, employee relations and more.

Seize the most of your Show experience with expert-led sessions on trends, skills and strategies for the automotive aftermarket.

The aftermarket's most comprehensive market intelligence includes data on 2024 consumer spending, regional markets, vehicle modification patterns and so much more.

As Congressional lawmakers examine the future of motor vehicle safety laws, SEMA is defending the right to modify, repair and calibrate today's advanced vehicles.