The SEMA Truck & Off-Road Alliance (TORA) recognized three standout members of the truck and off-road aftermarket with its highest honors: Retailer of the Year, the Jessi Combs Ambassador Award and induction into the TORA Hall of Fame. The awards were presented during the TORA Reception & Pinewood...

SEMA Truck & Off-Road Alliance (TORA) members are invited to take part in a special Cross-Council Networking Reception during the PRI Show in Indianapolis. The event will be held on Friday, December 12, and brings together members of the Truck & Off-Road Alliance (TORA), the Motorsports Products &...

The SEMA Truck & Off-Road Alliance (TORA) named Radflo Suspension Technology as the council's newest member spotlight company. Get to know their story in the SEMA News interview with AJ Grasso, Radflo Suspension Technology sales and marketing manager, below. SEMA News: Tell us the story of Radflo...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in 2025! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support...

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA's nine Councils and Networks. Serving as a volunteer leader is your opportunity to: Expand your network – Connect with fellow industry professionals and leaders...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Artec Industries LLC Chongqing Guogui Racing Technology Co., Ltd Diesel Freak LLC Focus Core - Modworks Global Component Solution LLC Kuat Innovations LLC MadeInUS Inc. Two5ive Engineering WyoTech