Have an automotive-related product that is ready to or recently hit the market and want to expose it to a worldwide audience? The SEMA Launch Pad program is expanding, making it easier than ever for emerging entrepreneurs to participate, win cash prizes, and receive instant publicity for their new...

PRO named Kevin Gillis as the council’s latest volunteer spotlight member. Gillis is a PRO select committee volunteer and the general manager at Integrity Customs—an automotive customization shop that specializes in custom interiors, electronics, spray-on bedliners, lift kits and more. In his Q&A...

Sales of light trucks continue to skyrocket and are expected to reach more than 82% of all new light vehicles purchased by 2028, according to a new 92-page market research report from the Specialty Equipment Market Association (SEMA). The new “2021 Vehicle Landscape Report” from SEMA Market Research...

PRO Members are invited to take part in an upcoming webinar on the growing diversity of the light truck market. While sales of traditional cars aren’t going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay...