eNews Article
The new law rewards investments in R&D, equipment and production, strengthening the U.S. aftermarket industry.
eNews Article
With this formal tariff deal in place, Vietnam stands out as a viable and stable production base, particularly for businesses seeking to relocate production from China.
eNews Article
From cutting-edge innovations to eye-catching custom builds, the SEMA Show is where the automotive aftermarket's future comes to life. All you need is a compelling case for your boss.
eNews Article
Your must-have industry advantage is just a few clicks away. Download the 2025 SEMA Market Report and plan to attend a live webinar overview on Thursday, July 10.
Council or Network Update
The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the...
Council or Network Update
Taking place at the SEMA Show, the showcase gives builders an unparalleled opportunity to exhibit their skills in front of thousands of industry professionals, buyers and the media.
Council or Network Update
Want to connect year-round with a passionate community of truck and off-road enthusiasts? The SEMA Truck & Off-Road Alliance (TORA) has created a new Facebook group for its members to connect, share insights and stay updated on industry trends and advocacy efforts. All current members can join the...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) named Warrior Winches as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Jeff Bimson, Warrior Winches’ CEO, below. SEMA News: Tell us the story of Warrior Winches. How did the company start? Jeff...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact and...
Council or Network Update
Mark your calendars for upcoming SEMA Truck & Off-Road Alliance (TORA) events. • August 21, 5:00–7:00 p.m. ET – Networking Event at Great Smoky Mountain Jeep Invasion, Staybridge Hotel, Pigeon Forge, Tennessee • October 1, 5:30–7:30 p.m. CT – Networking Event at The Trail Hero, St. George, Utah •...