Throughout much of the ’50s and into the early ’60s, Dean Jeffries earned a reputation as a premier pinstriper, painter and airbrush artist, applying his craft to media as varied as sweatshirts, Indianapolis race cars and James Dean’s infamous “Little Bastard” Porsche. His ambitions went beyond...

It’s been decades since SEMA, the association, first recognized the need to have a voice at the table when it comes to legislative and regulatory affairs. The result was an office, staffed by legal and legislative professionals, in Washington, D.C., aimed at better informing lawmakers about the...

California Senator Anthony Portantino introduced SEMA-sponsored legislation to create a financial rebate program for converting gas- and diesel-powered motor vehicles into zero-emissions vehicles (ZEVs).

Starting at her father’s shop as a child, Taylor learned the craft of building race cars at a young age. While still in high school, she began building her first car, a ’68 Camaro that she raced the following year at Hot Rod Drag Week; at 16 years of age, she was the event’s youngest competitor. In...

The vehicular market segment that industry-watchers refer to as the “powersports” market is, in a way, easier to label than it is to define. What, after all, is the connective tissue that joins such disparate market segments as ATVs and side-by-sides, motorcycles and dirt bikes, snowmobiles and...

Millions if not billions of dollars are spent each year on aftermarket automotive products like superchargers, intake systems, carburetors, fuel injectors and more. While the numbers aren’t as big, many of these accessories are purchased for marine use, too.