The SEMA Truck & Off-Road Alliance (TORA) is calling on volunteers to support a hands-on trail stewardship project during Easter Jeep Safari along the first two miles of the Kane Creek Safari Route in Moab, Utah. Led by SEMA and Tread Lightly!, in partnership with the Bureau of Land Management (BLM)...

The SEMA Truck & Off-Road Alliance (TORA) is excited to announce that TORA Feature Vehicle Showcase applications will open in June. Open exclusively to TORA members, the TORA Feature Vehicle Showcase will highlight up to ten unique builds at the 2026 SEMA Show. This showcase brings invaluable...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Campsite Carbon, LLC Globe Trekker Inc Guild Outfitters Off-Camber 4x4 Garage | Adams Auto Restyling Top Trucks of Central FL

Truck and off-road professionals: If you want to communicate more effectively, lead more confidently, and build stronger business relationships – your chance is now. As a SEMA Truck & Off-Road Alliance (TORA) member, you’re eligible to join the SEMA Future Leaders Network (FLN) for its Professional...

Credibility matters in business, and in an industry where trust and reputation drive success, the SEMA Truck & Off-Road Alliance (TORA) is helping its members stand out. Through the TORA Member Spotlight Program, both member businesses and their employees can expand their reach by sharing their...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact...