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Council or Network Update

Welcome New HRIA Members!

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! Carroll Speed and Custom CubanoBuilt Larry Erickson Design Stellar Rod and Custom LLC Thompson Metal Fabrication Trinity Auto Worx Z Automotive Group, LLC
Council or Network Update

Increase Your Industry Involvement: Join an HRIA Subcommittee

Want to further your involvement and impact in the hot rod industry? The SEMA Hot Rod Industry Alliance (HRIA) is looking for passionate volunteers to join our committees! Volunteering on a committee requires minimal time (as little as one hour per month) and is a great way to meet new people...
Press Release Article

LEGENDARY AUTOMOTIVE PHOTOGRAPHER LARRY CHEN NAMED FEATURED SEMA SHOW ARTIST

LEGENDARY AUTOMOTIVE PHOTOGRAPHER LARRY CHEN NAMED FEATURED SEMA SHOW ARTIST -- Chen’s work to define the visual identity of the Show through signage, marketing, and exclusive installations. -- DIAMOND BAR, Calif. (Sept. 10, 2025) – From drift tracks to concours lawns, photographer Larry Chen has...
eNews Article

Movers & Shakers: Mercedes, Porsche, I-CAR and More News

By SEMA News Editors Mercedes-Benz USA Appoints Nicolette Lambrechts as VP of Customer Services Mercedes-Benz USA (MBUSA) has announced the appointment of Nicolette Lambrechts as vice president of Customer Services, succeeding Jee-Sop Kim, effective November 1, 2025. Lambrechts will join the MBUSA...
eNews Article

This Must-Attend Event Delivers Lasting Value to Motorsports Manufacturers

By Ashley Reyes The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference has grown to be one of the most unique and effective events in the automotive aftermarket since its inception in 1997. Happening January 27-29, 2026, in Anaheim, California, the conference is set to once...
Press Release Article

SIX RESTYLING SHOPS NAMED FINALISTS IN 2025 SEMA PRO CUP CHALLENGE

SIX RESTYLING SHOPS NAMED FINALISTS IN 2025 SEMA PRO CUP CHALLENGE -- Competition will take place at the 2025 SEMA Show in Las Vegas, Nev. -- DIAMOND BAR, Calif. (Sept. 9, 2025) – The SEMA Professional Restylers Organization (PRO) has announced the six automotive restyling shops that will compete in...