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The latest news from SEMA councils and committees: Automotive Restoration Market Organization (ARMO) A message from ARMO Vehicles Sub-committee Chairman, Marshall Giorgi:
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Exhibitors with celebrities at the 2007 SEMA Show are invited and encouraged to submit details about the celebrity appearances to Lisa Schafer at lisas@sema.org. Approved appearances will be promoted to buyers, media and other attendees through SEMA publications and signage at the SEMA Show in Las...
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Regardless of the market niche or area of specialty, one thing that all buyers at the SEMA Show have in common is the need for cost-effective and up-to-date business tools. Targeted specifically for small- and midsize companies in the automotive specialty-equipment industry, the resources featured...
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Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:>> SEMA Webinar: Correlating Parts Service to Customer Wants and Needs, September 13, 10 a.m. (PST)>> SEMA Webinar: The Future of Inventory Control-RFID, September 20, 10 a.m. (PST)>> MRC...
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Pickup sales reached 1,576,875 units during the first seven months of this year, 80% of these being fullsize models. Each one of these new pickup owners represents a potentially new, or possibly repeat, customer for specialty-equipment companies that sell products for these trucks. With that in mind...
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How has the sport-compact industry changed over the year? To help answer this question, SEMA turned to its Sport-Compact Council (SCC). The following is a short excerpt from the 2006 SEMA Compact Performance Market Report, which posts the results to this question.
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After years of ceding ground to its Japanese rivals, GM plans an aggressive offensive back into the midsize sedan segment with its new, redesigned Chevrolet Malibu. The automaker plans a $100 million marketing blitz in an effort to re-awaken interest in its midsize offering and chip away at Toyota...