New free tools from Google, Bing and Twitter are making it virtually effortless for companies to solicit a positive review from a satisfied customer and then instantly redistribute that review to the customer’s online social circles. The technology—essentially a recommendation button that is clicked...

The SEMA Show is a major attraction in Las Vegas, and most attendees and exhibitors will spend the majority of their time either on the Show floor or participating in the many educational and networking opportunities afforded by the event. But Las Vegas is also one of the premier recreational venues...

This year’s SEMA Show once again has innovation at every turn, including the pages you are now holding in your hands. Regular SEMA News readers will notice that, for the first time ever, we have combined the SEMA Show Directory with the Show issue of the magazine so that both publications reach more...

West Coast Customs (WCC) returns to the glitz and glamour of the SEMA show in Las Vegas, NV. West Coast Customs known for their amazing builds at their headquarters in Corona, CA, are bringing their shop on the road to the Las Vegas Convention Center for the SEMA Show. At the West Coast Customs...