As engineering teams across the automotive aftermarket continue to generate massive amounts of data, one challenge remains constant: how to turn that data into clear, confident decisions. On Tuesday, May 19, 2026, the Emerging Trends & Technology Network (ETTN) will tackle this issue head-on with...

The SEMA Hot Rod Industry Alliance (HRIA) named South City Rod and Custom as the council’s newest spotlight member. Get to know their story in the SEMA News interview with South City Rod and Custom’s owner, Bill Ganahl, below. SEMA News: When was your company founded? Bill Ganahl: I started as a...