Royal Purple will host NHRA drag racers and Royal Purple-sponsored drivers Cade Poe, Sergeant Scott Graham and Tim Wilkerson in its Mobile Marketing Unit at the NHRA World Finals in Pomona, California.

In the beginning, booths were simple: a card table, a few chairs, some pipe and drape.

Bruce Levens’ ’51 Ford Coupe, built by Chad Wick and Wicked Customs, will appear in a future version of Sony’s popular racing game.

News and updates from across the specialty-equipment industry.

Leading automotive performance technology experts will share the latest racing industry advancements during the 27th annual Advanced Engineering Technology Conference.

The first half of the Hot Rodders of Tomorrow (HROT) 2016 Dual Championship Engine Challenge is over.

Relive the excitement and thrill of the 2016 SEMA Cruise in this video.

For its 50th anniversary, themed “We Built This,” the 2016 SEMA Industry Awards Banquet celebrated the specialty-equipment market’s contributors and innovators.

SEMA councils and networks have announced awards winners from their 2016 SEMA Show industry receptions and events.

View the photos and product details of more than 2,400 products featured in the 2016 SEMA Show New Products Showcase.