For SEMA members, the SEMA Data Co-op (SDC) is an indispensable resource for product data management and delivery. Not only is the SDC the largest aftermarket industry database—representing nearly 500 brands boasting more than 4.5 million parts—but its unique approach to data management and file...

Join SEMA on a trip to Abu Dhabi, United Arab Emirates (UAE), March 31–April 7, 2020, for the annual SEMA Middle East Business Development Program to meet with pre-vetted trade buyers from throughout the region. Participants can self-certify to qualify for up to $1,250 in U.S. government grants to...

Hot Rod Technical Editor Ray Brock was on hand to document the car club’s visit and explain why an automotive chemical manufacturer happened to have a late-model Ford display chassis at its headquarters. Brock wrote in an October 1961 article that Zecol “maintains a racing shop with three ’61 Ford...

The origins of the SEMA trade association say a lot about the strong tradition of volunteerism that guides the association today. From its founding in 1963 and for years thereafter, the association had no paid staff. The benefits provided were entirely the work of board volunteers.