OPTIMA Unleashed will deliver live motorsports, star drivers and adrenaline-fueled action on the SEMA Show campus, November 4-7.

First-ever FIA visit offers an inside look at SEMA's role in shaping future vehicle technologies.

See the hitmakers plus rock icons Queens of the Stone Age and alt-pop favorites Neon Trees, on Friday, November 7, Las Vegas.

Story and photos by Andreas Conradt, Automedia Spy photographers have once again caught an upcoming vehicle undergoing testing, giving an early glimpse at what's to come before its official debut. Extensive Facelift for the '26 BMW 7-Series SEMA News sources recently captured new images of a...

The sold-out event at the Porsche Experience Center featured 110 attendees and marked a milestone for the organization as it continues to unite industry leaders, professionals and supporters around the nation.

By SEMA News Editors Attendees of the 2025 SEMA Show--November 4-7, Las Vegas--have a powerful new tool to enhance and streamline their experience: the SEMA Show Registration Resource Center. The new online dashboard available here is now available exclusively for registered attendees to manage...

By SEMA News Editors JEGS Street Fighter Carburetors JEGS has introduced the new Street Fighter Carburetor Series, engineered for street machines, musclecars and performance-minded daily drivers, the new line offers a combination of reliability, ease of use and high-performance features, according...

By SEMA News Editors Exhibiting at the SEMA Show, November 4-7, Las Vegas, is no small feat. It takes initiative, careful planning and sometimes even a little imagination to make sure your brand makes the most of the Show. Luckily, SEMA Show organizers provide plenty of resources to make Show...