Fri, 11/01/2013 - 13:28

SEMA News—November 2013

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archives

Crane’s First SEMA Show

The dapper man in the bow tie is Harvey Crane. He’s talking about his camshafts and valvetrain components to dealers in the Crane Engineering Company booth at the very first SEMA Show (though it wasn’t called that at the time).The dapper man in the bow tie is Harvey Crane. He’s talking about his camshafts and valvetrain components to dealers in the Crane Engineering Company booth at the very first SEMA Show (though it wasn’t called that at the time).

In January 1967, some 100 aftermarket companies set up booths in the concrete aisles of Dodger Stadium’s Club Level for what was then called just “the trade show.” Crane, one of SEMA’s earliest members, brought his wares from his company’s headquarters in Hallandale, Florida, and demonstrated them using a “hand-operated engine simulator,” according to a story in Petersen Publishing Company’s Hot Rod Industry News.

Crane, who passed away in May at age 81, was among the pioneers of the automotive performance aftermarket. The son of a machinist and fabricator, he ground his first camshaft—for a Henderson motorcycle engine to be used in a midget racer—in 1946 when he was just 15 years old. He spent his teen years turning Ford flathead V8s into race engines, and he started Crane Engineering in 1953 using a corner of his father’s machine shop as his workspace. The company was incorporated in 1963, the year SEMA was formed.

While southern racers knew early on how much power Crane could coax out of an engine, he started garnering national attention in 1961, when Pete Robinson won Top Eliminator at the NHRA Nationals running a Crane camshaft in his blown Chevy mill. Crane would go on to patent the design for mechanical roller tappets; design the first rocker arms to feature roller tips, needle-bearing fulcrums and gold anodizing; introduce the concept of a cam with extra-high lift (0.669-in. lift); and debut the first budget-priced camshafts—his Fireball cams—at the 1972 SEMA Show.

Crane’s pioneering achievements weren’t limited to making drag cars, NASCAR competitors and others go faster. In 1965, he revolutionized the ability to compare camshafts by developing the technique of measuring duration “at 50”—between .050-in. of lifter rise and .050-in. before the lifter closed. He was also what we now call an early adopter of computer technology, drafting his first computerized camshaft design in 1967 using a timeshare computer and a program sent from Michigan through telephone lines.

Crane was forced out of his namesake company in 1989 but went on to form a consulting company and a cam school, where he taught more than 100 engine builders the secrets of making power. He was inducted into the SEMA Hall of Fame in 1981 and was elected a Fellow of the Society of Automotive Engineers in 1988.


 

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:45

SEMA News—November 2013

EVENTS

2013 SEMA Show Directory

The SEMA Show draws more than 135,000 industry leaders to Las Vegas from more than 100 countries, all seeking business opportunities in the automotive, truck and SUV, powersports and RV markets. SEMA Show attendees have the opportunity to preview the 2013 SEMA Show Directory, making Show planning easier and more productive.

The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its more than 2,000 exhibitors. In addition to the directory, take a moment to also click through other pre-show tools including a preview of the Show's feature vehicles, a celebrity appearance schedule and a SEMA Show Guide for buyers. The 2013 SEMA Show is set for Tuesday–Friday, November 5–8, at the Las Vegas Convention Center.

Visit www.SEMAShow.com for registration and for the latest Show information.

Fri, 11/01/2013 - 11:12

SEMA News—November 2013

CHRIS KERSTING

SEMA at 50: Celebrating Five Decades of Automotive Passion

 


Ed Iskendarian—one of the seven members of the original SEMA Board of Directors. 

Fifty years ago, in May of 1963 to be exact, a roomful of industry pioneers founded a trade association—the Speed Equipment Manufacturers Association—and SEMA was born. As we celebrate the organization’s Golden Anniversary, what held true then is still true today: the association, with deep volunteer participation and guidance, is a reflection of the industry itself. Together we’re celebrating five decades of business perseverance, growth, innovation and success.

At a recent SEMA Installation Banquet I was noting some of the challenges that confront the industry and I read an excerpt from an industry trade publication: “We may wake up one morning soon and find there’s no one left with any reason to buy headers or manifolds or a host of other performance products designed to make a car perform better… We may also wake up and discover that a future generation of young people aren’t all that interested in the automobile because the excitement of it is gone—or maybe legislated away by safety and clean air regulations….”

The interesting thing about the excerpt? It was published in an industry trade magazine in January 1971! The headline reads “Does Our Industry Have Just 5 Years Left?”

The apparent answer: 5 years… and then some. In the ensuing decades, the industry has addressed challenges, adapted, evolved and generated the opportunities to not only survive, but thrive and grow. Today’s specialty-equipment market is 30 times the size it was when that article was penned.

In 1963 the association had no paid staff—whatever got done was the work of the industry volunteers who set the direction and undertook the projects of the association. The mission then was the same as the SEMA mission today—to help the members succeed and prosper. The difference is that today, we have a talented and dedicated staff, yet we deliver value because much of what we do is a collaboration with deeply committed industry volunteers.

It’s especially exciting to be celebrating SEMA’s 50th at this year’s SEMA Show. The Show represents our industry’s annual reunion of innovation, serving as the official finish line for new product development and introduction. The Show attracts a world of attendees to view the most impressive collection of automotive creativity, styling trends and performance advances gathered in one place at one time.

Like the industry itself, the SEMA Show this year will be a bit larger than in the days of our humble beginnings. The SEMA staff and volunteer leaders appreciate the Show’s growth—but our main focus is on making it a high-quality, high-value event for the industry. This year’s SEMA Show is no exception. We’ve actively educated both exhibitors and buyers on how to prepare. We’ve helped exhibitors learn how to promote their businesses, maximize exposure for the products they bring, and gain an expert understanding of trade show logistics. On the buyer side, we’ve conducted aggressive outreach to attract more buyers and to show them how they can be more productive in an expanded Show.

Another key productivity improver is the New Products Showcase. We’ve equipped the Showcase with bar code scanners to allow buyers to quickly capture unlimited new product information for easy follow-up. We’ve also improved and added features to the SEMA Show app, to put more info at the fingertips of more people.

All that’s left now is for you to get to the SEMA Show and take advantage of the business-building opportunities. And to help celebrate our 50th, when you see a badge indicating “Hall of Fame” or “Board Member” or “Council Select Committee,” be sure to thank the bearer for their service in helping the association help its members to succeed—50 year’s worth is something to appreciate. See you at the Show!