By SEMA Washington, D.C., Staff
The current digital issue of Off-Road Business magazine features unique vehicles that have been built for the back country. Other articles describe efforts by the Trails Preservation Alliance to preserve multiple-use access public lands in the West, and tips on how to organize trail clean-ups.
By SEMA Editors
Showgoers booking through onPeak—the SEMA Show housing partner—receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.
onPeak not only offers discounted nightly rates for SEMA Show participants, but also offers reduced resort fees so you can save even more on your stay.
Driving to the Show? See the list below for hotels offering free parking during the Show and book through onPeak to secure your stay.
| Nightly Rate | Hotel Name |
| $269 | Cosmopolitan of Las Vegas |
| $122 | Downtown Grand Las Vegas |
| $260 | Encore |
| $134 | Golden Nugget Las Vegas Hotel & Casino |
| $120 | OYO Hotel and Casino Las Vegas |
| $199 | SAHARA |
| $215 | Westin |
| $260 | Wynn |
When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak—the only official hotel provider for the 2021 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.
More information about the SEMA Show, Tuesday–Friday, November 2–5, is available on www.SEMAShow.com.
By SEMA Washington, D.C., Staff
The Federal Highway Administration (FHWA) released a study that concludes the Recreational Trails Program (RTP) should receive nearly $300 million annually, rather than the $84 million currently allocated from its portion of federal gas tax receipts. The amount is based on an analysis of fuel used for non-highway recreation from the $.18-per-gallon federal taxes collected at the pump.
The U.S. Congress directed the FHWA to conduct the study so that the revenues can be adjusted. RTP funds are used to construct and maintain trails for all types of activities, including motorized, non-motorized and mixed-use trails (off-roading, snowmobiling, hiking, biking, cross-country skiing, etc.).
SEMA is urging Congress to adjust RTP revenues as it considers legislation to rebuild the nation’s infrastructure. SEMA also supports a stand-alone bill, H.R. 1864, Recreational Trails Full Funding Act of 2021, that would increase RTP funding to the FHWA study amount.
Questions? Contact Stuart Gosswein at stuartg@sema.org.
By SEMA Washington, D.C., Staff
The Small Business Administration (SBA) will now allow borrowers with Paycheck Protection Program (PPP) loans of $150,000 or less to apply for forgiveness directly through the SBA. The SBA portal is designed to streamline the process and remove pressure from small lenders to handle forgiveness applications as the SBA looks to wind down the PPP loan program.
Banks responsible for originating the PPP loans must opt into direct forgiveness before their borrowers can use the SBA’s online platform. Currently, more than 500 banks have opted in and allowed their borrowers to apply for forgiveness through the SBA portal, which began accepting applications on August 4.
The deadline for seeking PPP loans ended May 31, but recipients are now seeking loan forgiveness for funds used to cover payroll, mortgage interest, rent, utilities and other costs. Loans are fully forgivable if at least 60% of loan proceeds are used on payroll costs (i.e., wages, payroll taxes, paid leave, healthcare payments, retirement and insurance contributions).
Register and apply for SBA direct forgiveness.
Questions? Contact Stuart Gosswein at stuartg@sema.org.
By SEMA Editors
In partnership with Ford Motor Company, the SEMA Garage in Diamond Bar, California, will host a Measuring Session for the ’22 Ford Maverick, August 9–12.
The event will allow SEMA members to have a close-up experience with the Ford’s all-new truck.
This Measuring Session will feature two different Maverick trim levels –
XLT
Lariat
Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time limited and subject to approval by availability.
All registered attendees will be required to undergo an initial temperature check, wear face coverings and gloves and practice social distancing during their appointment.
By SEMA Editors
In partnership with American Honda Motor Co., the SEMA Garage will host a Measuring Session for the ’22 Honda Civic, August 16–20. The event will allow SEMA members to have a close-up experience with the all-new Civic sedan, which features:
This will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time-limited and subject to approval by availability.
All registered attendees will be required to undergo an initial temperature check, wear face coverings and gloves and practice social distancing during their appointment.
By SEMA Editors
Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!
Entry Fees:
For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.
By SEMA Editors
The deadline to update exhibitor information for the printed 2021 SEMA Show Directory is August 20.
The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.
Click here for more information about updating your SEMA Show Directory listing, or contact Maurice O’Connell at mauriceo@sema.org or 909-978-6660.
Click here for a complete listing of 2021 SEMA Show deadlines.
By Della Domingo
Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are due Friday, August 6.
Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show by submitting a press conference application before the August 6 deadline. After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance.
Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other tools for reaching media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center.
To learn more about press conferences, the online media center or other PR resources for SEMA Show exhibitors, contact pr@sema.org.
Click here for a complete listing of 2021 SEMA Show deadlines.
By Jason Catullo
The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.
Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.
For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.
Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.
In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.
For more information on the 2021 SEMA Show, visit www.SEMAShow.com.