From the SEMA Washington, D.C., office

SEMA issued the following statement in response to the U.S. Environmental Protection Agency (EPA) beginning the rulemaking to overturn the 2009 "endangerment" finding on greenhouse gases and repeal the greenhouse gas standards for light- and medium-duty motor vehicles: 

For years, we've witnessed firsthand the damage inflicted by the so-called "endangerment" finding of 2009, including its brazen use by the EPA under previous administrations and by California to mandate the sale of electric vehicles (EVs) and ban the sale of internal combustion engine (ICE) vehicles. ICE vehicles remain the bedrock upon which the American people--families, small businesses and automotive enthusiasts--rely to live their best, most prosperous lives, and to ban them is an affront to the American way of life. SEMA thanks Administrator Lee Zeldin and the Trump Administration for pursuing common-sense reforms that prioritize the American people and our nation's economy. This announcement marks a significant policy shift that preserves vehicle choice and strikes a blow to the coordinated, nationwide efforts of unelected activist policymakers and environmental groups to dictate the kinds of vehicles Americans can drive. 

SEMA will provide comments in support of this proposed rule and elevate the voice of the automotive aftermarket and the millions of automotive enthusiasts who believe in liberty, vehicle choice, and a strong national economy that fosters ingenuity, innovation, and investment. 

Background

The EPA's proposed rule will directly impact federal new car requirements and does not impact existing emissions laws established by the Clean Air Act. Instead, the proposed rule will ensure that automakers produce vehicles driven by consumer demand, rather than greenhouse gas limits, that latter of which has significantly influenced the models of vehicles available to the American people since 2009. This policy shift will directly impact the range of new vehicle choices that exist in the coming years.  

• SEMA will review the proposed rule to identify any potential additional impacts to the specialty automotive aftermarket, even as the rule is not expected to impact Clean Air Act requirements related to the maintenance of emissions controls after a vehicle has been purchased.

SEMA has an unimpeachable track record advocating for vehicle choice and policies that empower the American businesses that make up the automotive aftermarket to innovate and bring great ideas to the market. As the leading voice in Washington, D.C., during the fight to end electric-vehicle (EV) mandates, SEMA gave voice to people to who believe in vehicle choice, beginning in 2023 via state-based efforts to preserve technology-neutral government policy, and culminating with a historic, bipartisan effort to halt a California-led effort to ban ICE vehicles through EV mandates for 40% of the nation's population.

• SEMA is not, nor will it ever be, anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity.  

The association will continue efforts to preserve Americans' rights to vehicle choice and the automotive aftermarket industry's ability to design, manufacture and bring to market products that help solve the emissions challenge. 

From the SEMA Washington, D.C., office

SEMA issued the following statement in response to the U.S. Environmental Protection Agency (EPA) beginning the rulemaking to overturn the 2009 "endangerment" finding on greenhouse gases and repeal the greenhouse gas standards for light- and medium-duty motor vehicles: 

For years, we've witnessed firsthand the damage inflicted by the so-called "endangerment" finding of 2009, including its brazen use by the EPA under previous administrations and by California to mandate the sale of electric vehicles (EVs) and ban the sale of internal combustion engine (ICE) vehicles. ICE vehicles remain the bedrock upon which the American people--families, small businesses and automotive enthusiasts--rely to live their best, most prosperous lives, and to ban them is an affront to the American way of life. SEMA thanks Administrator Lee Zeldin and the Trump Administration for pursuing common-sense reforms that prioritize the American people and our nation's economy. This announcement marks a significant policy shift that preserves vehicle choice and strikes a blow to the coordinated, nationwide efforts of unelected activist policymakers and environmental groups to dictate the kinds of vehicles Americans can drive. 

SEMA will provide comments in support of this proposed rule and elevate the voice of the automotive aftermarket and the millions of automotive enthusiasts who believe in liberty, vehicle choice, and a strong national economy that fosters ingenuity, innovation, and investment. 

Background

The EPA's proposed rule will directly impact federal new car requirements and does not impact existing emissions laws established by the Clean Air Act. Instead, the proposed rule will ensure that automakers produce vehicles driven by consumer demand, rather than greenhouse gas limits, that latter of which has significantly influenced the models of vehicles available to the American people since 2009. This policy shift will directly impact the range of new vehicle choices that exist in the coming years.  

• SEMA will review the proposed rule to identify any potential additional impacts to the specialty automotive aftermarket, even as the rule is not expected to impact Clean Air Act requirements related to the maintenance of emissions controls after a vehicle has been purchased.

SEMA has an unimpeachable track record advocating for vehicle choice and policies that empower the American businesses that make up the automotive aftermarket to innovate and bring great ideas to the market. As the leading voice in Washington, D.C., during the fight to end electric-vehicle (EV) mandates, SEMA gave voice to people to who believe in vehicle choice, beginning in 2023 via state-based efforts to preserve technology-neutral government policy, and culminating with a historic, bipartisan effort to halt a California-led effort to ban ICE vehicles through EV mandates for 40% of the nation's population.

• SEMA is not, nor will it ever be, anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity.  

The association will continue efforts to preserve Americans' rights to vehicle choice and the automotive aftermarket industry's ability to design, manufacture and bring to market products that help solve the emissions challenge. 

By SEMA News Editors

The following pre​​​​​​ss release comes from the Automotive Aftermarket Charitable Foundation (AACF):

The Automotive Aftermarket Charitable Foundation (AACF) is honored to celebrate the continued generosity and partnership of two of the industry's most influential organizations: SEMA and MEMA, The Vehicle Suppliers Association.

Both SEMA and MEMA have played a critical role in advancing AACF's mission, offering years of meaningful support that reflects their shared belief in strengthening the aftermarket by caring for the people behind it. Their latest contributions demonstrate not only a commitment to their respective member communities but to the health and stability of the entire aftermarket workforce.

As the largest manufacturing sector in the United States, the vehicle supplier industry represented by MEMA helps keep emergency vehicles on the road, families connected and goods moving. SEMA, representing the dynamic specialty and performance segment of the aftermarket, champions innovation, small business success and automotive passion across the country. Together, these organizations recognize that the backbone of the industry is its people.

"The success of our industry depends on the people who make it possible," said John Chalifoux, chief sustainability officer for MEMA, The Vehicle Suppliers Association and chief operating officer of MEMA Aftermarket Suppliers. "Our partnership with AACF helps ensure that those who dedicate their careers to the aftermarket have the support they need when life takes an unexpected turn."

"SEMA has always believed in the power of community within the aftermarket," said Mike Spagnola, CEO of SEMA. "AACF is an essential safety net for our industry, and we are proud to support an organization that provides hope and tangible help to the individuals and families who keep this industry running."

Both MEMA and SEMA are more than donors. They are trusted advisors and active participants in AACF's leadership. With representation on the AACF board of trustees, they bring strategic insight that has helped AACF grow its impact and reach across all segments of the aftermarket.

"We are incredibly grateful for the longstanding support and leadership of both MEMA and SEMA," said Jon Owens, president of AACF. "Their annual contributions and active engagement help us provide urgent financial assistance to individuals and families in crisis. This level of commitment from respected industry associations strengthens our mission and reminds those we serve that they are not alone."

For more than 65 years, AACF has served as a lifeline for automotive aftermarket professionals during times of crisis, offering confidential financial support for those affected by illness, accidents, natural disasters or other unforeseen hardships. Thanks to the leadership of MEMA and SEMA, this critical safety net continues to grow stronger.

To learn more about AACF's mission or to get involved, visit AftermarketCharity.org or contact Misty Walker at Misty@AftermarketCharity.org.

By SEMA News Editors

SEMA Garage has expanded its partnership with AUTEL by bringing its highly acclaimed, hands-on advanced driver assistance systems (ADAS) training to its Diamond Bar, California, location.

These in-depth, two-day sessions are designed to equip participants with critical knowledge in ADAS fundamentals, calibration procedures and reporting best practices.

As ADAS technology becomes increasingly common in today's vehicles, the need for proper calibration expertise is more important than ever. This expansion marks a major step in making high-quality ADAS training more accessible to industry professionals across the country.

📍 SEMA Garage Diamond Bar ADAS Training: 1577 S. Valley Vista Dr. Diamond Bar, California, 91765. View on Google Maps.

📅 Tuesday, August 5 and Wednesday, August 6 

👉 Reserve your spot now at the Autel Academy website: autel.us/autel-academy (select ADAS TRAINING, then click the "California" tab). Can't make it in August? Stay tuned as more training opportunities are on the horizon for later this year.

🔗 Questions? Reach out via email to academy@autel.com or visit autel.us/autel-academy for details.

By SEMA News Editors

The 2025 SEMA Fest lineup was announced, and tickets are selling fast. Don't miss your chance to see rock icons Queens of the Stone Age, legendary hitmakers The Black Crowes and alt-pop favorites Neon Trees at this year's high-octane festival of music, motorsports and car culture.

It all comes to life Friday, November 7, at the SEMA Show's Bronze Lot, immediately following the close of the 2025 SEMA Show. Ticket sales are officially open at semafest.com and currently available at the lowest possible price. Don't wait to snag your tickets--prices will go up! 

🎟️ General Admission and VIP tickets are available for SEMA Fest, which is fully open to the public--no industry credentials required! SEMA and SEMA Fest are also offering package options for the "SEMA Show Friday - Open to the Public" pass for your friends who aren't industry professionals who also want to attend the aftermarket's premier industry event.

So, whether you're here for the riffs, the rides—or both—get ready as tickets might sell out.

This is your chance to lock in your spot at one of the most unforgettable nights of the year. From full-throttle drifting demos and fan-favorite activations to a powerhouse concert lineup, SEMA Fest 2025 is the soundtrack to your adrenaline addiction.

2025 SEMA Fest tickets start at $70 (including taxes and fees). SEMA Fest ticket provider Tixr offers payment plans, where guests will pay the full ticket price in recurring payments until a final date, which is determined when purchasing the tickets. Tickets must be paid by the final payment date set for them to be valid at the event. Complete payment plan details and an agreement are available on semafest.com when purchasing tickets.

🔗 Visit semafest.com for tickets, updates and full event details.
📩 Have questions? Email info@semafest.com
🤝 For sponsorship or partnership inquiries, contact partnership@semafest.com.

This story was originally published on Thursday, July 31.

By Ashley Reyes

The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference will return to Anaheim, California, January 27-29, 2026, forging valuable relationships between motorsports parts manufacturers and top automotive media outlets. Exhibitor registration is open now at mediatradeconference.com.  

Three Days. 40+ Meetings. Pool of 140+ Media.

With its "speed-dating" format, the conference offers the best opportunity for motorsports, truck and off-road brands to share their news and products with the media. Manufacturers will participate in more than 40 private, 30-minute meetings during the three days, exposing them to top automotive journalists, podcasters and content creators eager to share their content with their audiences. Additional networking opportunities each day will allow manufacturers and media to further their connections and expand their industry knowledge.

Watch this video to get an inside look:  

Sign Up. Grow Your Brand Awareness.

The Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members. Attendees can maximize their ROI by registering early. Early-bird pricing for exhibitors is $850 until September 8 and will increase to $950 beginning September 9. Media registration will open in September. Learn more and register at sema.org/mtc, and read a recap of the 2025 event here. 

From the SEMA Washington, D.C., office

President Donald Trump and European Commission President Ursula von der Leyen on July 27 finalized a new trade agreement between the United States and the European Union (EU) establishing a baseline 15% tariff ahead of the August 1 deadline.

Agreement Highlights 

• Under the agreement, the United States will impose a 15% import tariff on most EU goods, down from the previously proposed 30%.  
• The new tariff rate applies broadly across categories such as industrial machinery, textiles, some automotive components and consumer goods.
• Pending further negotiations, a set of targeted product categories has been excluded from these new tariffs affecting "strategic" goods like airplanes, aircraft parts and semiconductor equipment.

Automotive Sector Implications

Critical raw materials are temporarily exempted from tariffs under the new deal. The scope of these exemptions will be revisited in follow-up negotiations scheduled for later this year.

The 50% tariffs previously imposed under Section 232 on steel and aluminum imports from the EU remain in place. However, both sides have agreed to open discussions on potentially converting those tariffs into a quota-based system. This is of relevance to manufacturers and importers of chassis, wheels, engine components and other parts that incorporate raw steel and aluminum.

European Union manufacturers remain concerned about tariff impacts on vehicle exports. While finished vehicles are not explicitly carved out from the 15% rate, individual member states such as Germany and Italy have confirmed they are in talks with United States trade officials to explore potential product-specific relief mechanisms. Of particular interest to the specialty aftermarket is the development of customs classifications and harmonization standards under the updated regime.

EU Commits to Spending on U.S. Goods and Investments

As part of the agreement, the EU has committed to purchasing approximately $750 billion worth of American goods over the course of Trump's second term, with emphasis on energy products, semiconductors and related technologies. These purchases are expected to include liquefied natural gas, crude oil and nuclear energy technology, and could result in increased investment in United States-based infrastructure and logistics.

In addition, the EU has pledged to invest roughly $600 billion in the United States economy, including in advanced manufacturing, critical materials and supply chain resilience. Industry stakeholders should watch for opportunities stemming from joint EU–American infrastructure and technology investment programs.

What's Next? 

Although the agreement provides short-term certainty for United States–EU trade relations, details remain fluid. Product-level tariff implementation schedules, customs rule adjustments and enforcement mechanisms are expected to be released soon. 

Stakeholders are encouraged to regularly review SEMA's government affairs communications for additional guidance by the Office of the U.S. Trade Representative and the U.S. Department of Commerce. 

The agreement also outlines plans to coordinate policy on steel and aluminum supply and address overcapacity as part of a new  United States–EU "Metals Alliance." The strategic goal is to counter the impact of non-market economies such as China. This initiative could have long-term implications for raw materials pricing and availability within the automotive supply chain.

As negotiations evolve and implementation guidance is issued, SEMA will continue monitoring developments and providing members with relevant updates and analysis.

Questions? Please contact Juan Mejia, SEMA senior manager for federal government affairs, at jmejia@sema.org. 

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

President Donald Trump and European Commission President Ursula von der Leyen on July 27 finalized a new trade agreement between the United States and the European Union (EU) establishing a baseline 15% tariff ahead of the August 1 deadline.

Agreement Highlights 

• Under the agreement, the United States will impose a 15% import tariff on most EU goods, down from the previously proposed 30%.  
• The new tariff rate applies broadly across categories such as industrial machinery, textiles, some automotive components and consumer goods.
• Pending further negotiations, a set of targeted product categories has been excluded from these new tariffs affecting "strategic" goods like airplanes, aircraft parts and semiconductor equipment.

Automotive Sector Implications

Critical raw materials are temporarily exempted from tariffs under the new deal. The scope of these exemptions will be revisited in follow-up negotiations scheduled for later this year.

The 50% tariffs previously imposed under Section 232 on steel and aluminum imports from the EU remain in place. However, both sides have agreed to open discussions on potentially converting those tariffs into a quota-based system. This is of relevance to manufacturers and importers of chassis, wheels, engine components and other parts that incorporate raw steel and aluminum.

European Union manufacturers remain concerned about tariff impacts on vehicle exports. While finished vehicles are not explicitly carved out from the 15% rate, individual member states such as Germany and Italy have confirmed they are in talks with United States trade officials to explore potential product-specific relief mechanisms. Of particular interest to the specialty aftermarket is the development of customs classifications and harmonization standards under the updated regime.

EU Commits to Spending on U.S. Goods and Investments

As part of the agreement, the EU has committed to purchasing approximately $750 billion worth of American goods over the course of Trump's second term, with emphasis on energy products, semiconductors and related technologies. These purchases are expected to include liquefied natural gas, crude oil and nuclear energy technology, and could result in increased investment in United States-based infrastructure and logistics.

In addition, the EU has pledged to invest roughly $600 billion in the United States economy, including in advanced manufacturing, critical materials and supply chain resilience. Industry stakeholders should watch for opportunities stemming from joint EU–American infrastructure and technology investment programs.

What's Next? 

Although the agreement provides short-term certainty for United States–EU trade relations, details remain fluid. Product-level tariff implementation schedules, customs rule adjustments and enforcement mechanisms are expected to be released soon. 

Stakeholders are encouraged to regularly review SEMA's government affairs communications for additional guidance by the Office of the U.S. Trade Representative and the U.S. Department of Commerce. 

The agreement also outlines plans to coordinate policy on steel and aluminum supply and address overcapacity as part of a new  United States–EU "Metals Alliance." The strategic goal is to counter the impact of non-market economies such as China. This initiative could have long-term implications for raw materials pricing and availability within the automotive supply chain.

As negotiations evolve and implementation guidance is issued, SEMA will continue monitoring developments and providing members with relevant updates and analysis.

Questions? Please contact Juan Mejia, SEMA senior manager for federal government affairs, at jmejia@sema.org. 

Image courtesy of Shutterstock

By Cristian Gonzalez

SEMA Show attendees seeking to sharpen and tune their knowledge and skills within the industry should explore the many programs offered by SEMA Education. This Show feature comprises courses designed to develop new skills, inform industry members and foster business strategies in an engaging classroom setting at the Las Vegas Convention Center during Show Week. Most sessions are included with your SEMA Show registration at no extra cost, providing unmatched value for attendees seeking to expand their expertise. Not yet registered? Qualified individuals can register for their SEMA Show badge in just a few steps at semashow.com/register.

Understandably, some attendees may hesitate to leave the Show floor, but SEMA classes and seminars are worth their time in gold, and most are only an hour long, so you can get right back into the action. In addition, several educational experiences and activations can be found in key Show areas, so it's a good idea to check out the many options. SEMA Education runs a three-day schedule, from Tuesday, November 4, to Thursday, November 6. A full schedule and breakdown of all the tracks and sessions are available at SEMAShow.com/Education.

Additionally, for 2025, SEMA Education returns to its traditional venue in the North Hall, a centralized location easily accessed from any point at the convention center. "It's going to be a lot easier to get to than last year, and we want to encourage aftermarket attendees as well as exhibitors to come, learn something that can advance their professional and business growth, and leverage that content in the coming year," says Gary Vigil, SEMA senior manager of professional development, who heads the education program.

Previously, many SEMA courses came with a registration fee. However, "This year, Education is doing something different," says Vigil. "SEMA has always encouraged learning and self-advancement through education, so this year, we are making all sessions within our eight tracks free to encourage more attendees to take advantage of these educational opportunities."

SEMA Show Education courses keep attendees engaged through qualified instructors who interact with the class, along with hands-on technical sessions.

EDUCATION TRACKS

Each SEMA education session falls under one of eight tracks. These tracks categorize sessions according to subject matter, allowing attendees to more easily find programs that fit their interests. Take a look and see which tracks catch your attention to begin planning your Show education schedule.

Aftermarket Updates and Future Trends: An abbreviated track with two thought-provoking sessions, this category offers a fast way to learn about the current state of the specialty-equipment market and the long-/short-term impacts of top trends. If you want to give yourself the intellectual tools to understand the automotive aftermarket and see where your business can be affected by future changes, these sessions should not be missed.

Emerging and Executive Leadership: Sessions under this track heading cater to current and emerging industry leaders. Returning this year to assist is the Dale Carnegie organization, which will teach attendees how to listen and communicate to a workforce encompassing differing generations. Also, the SEMA Women's Leadership Symposium returns this year with a new format "designed to empower leaders with the skills, mindset and strategies needed to drive exceptional performance within their teams and organizations." Explore these and other leadership-development courses offered under this track.

Inside the Shop: Trucks, hot rods, off-road vehicles, tires and wheels--whatever you work on, this track is all about what goes on in your shop. In these sessions, panels of technicians, shop managers and builders discuss current trends and challenges you might be contending with in your shop. (Also, be prepared to see big names announced for these panels soon.)

Legislative and Regulatory: The Trump Administration has shaken up the California Air Resources Board's (CARB) and the Environmental Protection Agency's (EPA) approach to regulating automotive emissions. These track sessions aim to clarify changes and misconceptions in emissions compliance under a Trump presidency. Discover how to manage risks, ensure compliance and drive business success by hearing from experts from all sides: manufacturers, distributors, retailers and regulators.

Sales and Marketing: This track features some of the Show's most popular education sessions, focused on advancing your business through targeted social-media strategies. Learn how to engage your audience using platforms like Instagram, YouTube and Facebook, and gain insights from top industry sales and marketing experts. Whether you're looking to generate buzz for your brand or build a marketing plan for your repair shop, there's a session for you.

Small Business Strategy: Find hacks and tools to help you grow your small business with these track programs aimed at small mom-and-pop shops and up-and-coming companies alike. Learn how to leverage AI, cloud computing and entrepreneurial operating systems (EOS), or how to run a functional family business while avoiding a feud. SEMA is always seeking to help small businesses take the next step. With 12 sessions available, this is the most comprehensive track in the SEMA Education program and something every small-business owner should consider leveraging.

Talent Management: Just as skills and knowledge evolve with the market, so does SEMA Education. Last year, courses under this header were highly popular with attendees, who voiced that they would like to see even more topics. Vigil says the team is always listening to such feedback, and is happy to build on the clear appeal of the talent-management track. "These sessions focus on hiring and retaining young talent in the automotive industry through training, management and motivation," Vigil explains. "It's all about turning your team into a well-run machine."

Vehicle Technology: Vehicle technology is becoming increasingly complex, making it tricky to repair, upgrade or modify consumer vehicles. These sessions aim to help aftermarket players stay up to date on the latest changes in advanced fuels and powertrains, suspension technology, and even advanced driver assistance systems (ADAS).

SEMA Show Education sessions are content-heavy, so savvy attendees are sure to bring a notepad. 

PARTNERED PROGRAMS

SEMA Education also features tracks in partnership with third-party entities, adding more supporting sessions to the program. These outside organizations include the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and the Society of Collision Repair Specialists (SCRS)--all of which broaden the range of the Show's specialized courses.

I-CAR will host hands-on MIG welding courses, as well as courses on safety protocols for working on electric vehicles with high-voltage systems. Additionally, with ADAS becoming more prevalent in modern vehicles, modifying or repairing these newer cars often require correctly working with ADAS hardware.

"This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You'll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines," according to I-CAR.

You can also take advantage of I-CAR's two-course bundles to save on registration fees. 

Meanwhile, Show attendees in the wheel and tire industry will find great value in any of the TIA courses. Not only is TIA offering technical programs, but the organization is also leading courses that can help tire retailers protect themselves from liability with a 10-step defense outline in the event of customer lawsuits. TIA seminars also will teach attendees how to navigate the current employment market and retain talent in the tire segment.

SCRS's programs are densely packed with materials for anyone in the collision repair industry, especially if you're trying to put your business on a path of maximum efficiency, gain an online presence, view incoming trends and technologies and so much more. Register for SCRS sessions or purchase an SCRS full-series pass before September 26 for significant savings.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $75. And you don't want to wait—prices will go up before the event.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. 

By SEMA News Editors

A big part of planning a successful week at the SEMA Show is securing the best accommodations for your needs. Location, low price, amenities and ratings will all be important factors in determining the right place to stay for the 2025 SEMA Show, November 4-7, Las Vegas.

To make the process as quick, easy and affordable as possible, Show organizers have once again partnered with onPeak, the official hotel provider of the SEMA Show, to offer not only offer the best nightly rates, but plenty of other unparalleled perks. Hotel reservations for the 2025 SEMA Show--November 4-7, Las Vegas--are now open online at this link. 

See the top five benefits of booking your 2025 SEMA Show hotel through our only official partner, onPeak, below:

• Earn Hotel Rewards Points 

We know how important and valuable your hotel rewards points can be and how quickly they can add up when you travel to events and trade shows. That's why your reservation at an official hotel counts towards your hotel loyalty program. Simply enter in your rewards number when securing your reservation and you're all set. The benefits are endless when you book in the block. 

• Deep Value and Discounts 

We work hard to negotiate the lowest available nightly rates--even below the hotel's rack rate. It will be hard to beat our rates, so forget about spending hours searching online for a great deal; just book through onPeak. 

• Fully Flexible Booking   

We know plans change so that's why there are no change fees and no full pre-payment required at the time of booking, unlike most other booking channels. You can make changes or cancel your reservation without penalty until October 9, 2025.  

• Easy Group Bookings 

Book your entire group--large or small--in real-time, with immediate confirmations. Nab the rooms you need now and log in later to assign specific guests. Rooms can be selected based on your team's specific nights and stay patterns, and you can manage payment for your whole block or guarantee each room with separate credit cards--it's that easy. 

• A Sustainable Hotel Stay 

The official SEMA Show hotel provider, onPeak, is available to help you find confidence in living a sustainable lifestyle. View a hotel's sustainability plans on their website at onpeak.com/sustainability and read up on a few helpful travel tips at blog.onpeak.com. 

Hotel reservations for the 2025 SEMA Show--November 4-7, Las Vegas--are now open online here. 

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show.