By Ashley Reyes  

The SEMA Businesswomen's Network (SBN) is hosting a virtual General Membership Meeting on Tuesday, September 23, at 12:00 p.m. PT/3:00 p.m. ET, during which select committee leaders will share updates about SBN's benefits. 

The meeting is open to current and prospective members and will enable attendees to discover resources designed to help women succeed in the automotive specialty-equipment industry. Attendees will hear about networking events, volunteer opportunities, recognition programs and webinars designed to support their professional growth. Exciting details will also be shared about the SBN Booth at the 2025 SEMA Show, as well as additional opportunities to connect with SBN at the Show.  

SBN membership is free and open to all women employed by a SEMA member company. If this sounds like you, don't miss the opportunity to attend the meeting to level up your career and network!  

RSVP for the meeting here.  

To learn more about SBN, visit sema.org/sbn.   

By Turn 14 Distribution

The Can-Am Maverick X3 XRS Turbo RR doesn't just play in the dirt--it owns it. With a turbocharged Rotax ACE triple cranking out more than 200 horsepower, a 72-in. stance and suspension built for punishment, this side-by-side is engineered to dominate dunes, deserts and everything in between.

That's why Turn 14 Distribution chose it as the foundation for its latest custom powersports build. And here's the kicker: this machine isn't just for show. One lucky Turn 14 Distribution dealer will win this competition-ready Can-Am in their annual giveaway promotion.

Performance Meets Purpose

Straight out of the crate, the Maverick is already one of the most capable UTVs in the world--but Turn 14 Distribution saw room to push it even further. Backed by a powerhouse lineup of partners, this build is about turning a great machine into a race-inspired monster.
 

Bilstein takes the lead as title sponsor, bringing race-proven suspension tech to the UTV scene. Add in Vibrant Performance fabrication components, MBRP's high-flow exhaust and lighting from Baja Designs, sPOD and XKGlow, and the Maverick is already looking--and performing--like a different beast.

Safety and durability get equal attention. DragonFire Racing strengthens the cage and cockpit, while Method Race Wheels and Tensor Tires deliver unstoppable grip. Under the skin, upgrades from ARP, Brian Crower, Dynojet, Maxima, EBC Brakes, Rhino USA, K&N, Superwinch, Rugged Radios and Odyssey Battery make sure this Maverick has the muscle, endurance and reliability to thrive in the harshest terrain.

Built by the Desert's Best

This isn't a bolt-on build. Turn 14 Distribution teamed up with One Offroad, an Arizona-based shop that lives and breathes desert racing. Their fabricators and engineers know exactly what it takes to survive brutal whoops, silt beds and rocky washes. Every weld, bracket and component are designed with competition in mind.

The goal? A side-by-side that doesn't just look fast, it proves it in the dirt.
 

A Chance to Win

Here's where it gets exciting: this build is part of Turn 14 Distribution's annual customer giveaway. Dealers nationwide will earn entries through their orders, and at the end, one will drive away with this fully built, race-ready Maverick X3 XRS Turbo RR.

It's more than a prize; it's a way to reward the dealers pushing the powersports market forward every day. Stocking shelves, outfitting rigs, helping enthusiasts chase their adventures, your partnership fuels the industry. This giveaway is Turn 14's way of giving back!

Featured at the 2025 SEMA Show

The Maverick's big reveal happens at the Sand Sports Super Show this fall, right in the heart of Southern California's off-road scene. From there, it goes on tour, including a must-see stop at the 2025 SEMA Show in Las Vegas, Nevada, November 4-7.
 

Dealers, enthusiasts and industry insiders will get a firsthand look at what happens when the best brands in aftermarket performance come together on one machine. This Can-Am isn't just built to impress--it's built to inspire.

The Bottom Line

Turn 14 Distribution's Can-Am Maverick X3 XRS Turbo RR project is the ultimate statement of where powersports performance is headed. It's fast, it's functional, it's fully loaded--and it could be yours.

One machine. One giveaway. One chance to win the baddest side-by-side on the market.

For more information, visit Turn14.com.

By Ashley Reyes

Motorsports parts manufacturers have less than two weeks left to save on registration for the 2026 Media Trade Conference, taking place January 27-29, 2026, in Anaheim, California.

Manufacturers who sign up before Monday, September 8, will only pay $850. Starting Tuesday, September 9, the registration price will increase to $950. Register now and save.

The Media Trade Conference offers the best opportunity for motorsports and truck and off-road manufacturers to strengthen their media outreach through one-on-one meetings with the industry's top journalists, editors, podcasters and content creators. Manufacturers are scheduled for 40 or more 30-minute meetings over the course of three days, gaining valuable, curated connections with media who can promote their news and products to mass audiences.  

Daily lunches, networking breaks and a Wednesday night reception are also scheduled throughout the week to help attendees further their connections.

Hear what the media have to say about the event by watching the video below.

The Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA), and Performance Racing Industry (PRI) business members. Attendees can maximize their ROI by registering early. Media registration will open in October.

Questions? Contact MPMC Council Director Marcy Yanus at marcy@sema.org.

By SEMA News Editors

SEMA, the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).

• Off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. This acquisition enhances SEMA's ability to support the advocacy and business needs of the off-road and powersports communities and the innovators who sell their products to millions of enthusiasts nationwide.

"Today is a great day for off-road and powersports enthusiasts and the businesses who cater to them, because it further unifies efforts to advocate in Washington, D.C., and statehouses nationwide on their behalf," said SEMA CEO Mike Spagnola. "By acquiring ORBA, SEMA further unifies our shared efforts to preserve motorized access to our nation's open spaces and secure policies that strike a tenable balance between land use and conservation. SEMA has sought ways for our Truck and Off-Road Alliance (TORA) to work more closely with ORBA, out of an immense respect and appreciation for their work and the individuals whose blood, sweat and tears over the decades gave a voice to businesses and enthusiasts in the off-road and powersports communities. By bringing ORBA under the SEMA banner, we're scaling up our ability to speak on behalf of the off-road and powersports communities and further extending ORBA's legacy of service to our industry and enthusiasts."

"ORBA was formed to bring the added resources to support the off-road Industry through business acumen and advocacy, and by directly joining forces with SEMA, this industry will remain at the table on the important issues affecting motorized access to public lands, protecting the right to modify, race and other important issues to the off-road community," said ORBA CEO Fred Wiley. "SEMA, since ORBA's inception, has been a great partner, and I firmly believe our work is in the right hands, with the right partners in the trenches for our great off-road community. I've always said that the issues facing the off-road industry never truly go away, they just evolve. SEMA is uniquely qualified to serve as a steward for future efforts to protect land access and champion the viewpoints of off-road businesses and enthusiasts."

"The Truck & Off Road Alliance (TORA), a SEMA council, was formed to represent the collective interest of its member companies who manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs or provide services to this industry," said TORA Chair Dawson Druesedow. "We are excited to have the additional firepower of ORBA under the SEMA brand and to expand the advocacy and litigation efforts to not only protect our community but to advance policies that will allow our industry to thrive for generations to come."

Transaction Details

Under the terms of the agreement, SEMA would acquire all ORBA assets. Wiley would remain a senior strategic advisor to SEMA on off-road and powersports issues.

Image courtesy of Shutterstock

By SEMA News Editors

SEMA, the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).

• Off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. This acquisition enhances SEMA's ability to support the advocacy and business needs of the off-road and powersports communities and the innovators who sell their products to millions of enthusiasts nationwide.

"Today is a great day for off-road and powersports enthusiasts and the businesses who cater to them, because it further unifies efforts to advocate in Washington, D.C., and statehouses nationwide on their behalf," said SEMA CEO Mike Spagnola. "By acquiring ORBA, SEMA further unifies our shared efforts to preserve motorized access to our nation's open spaces and secure policies that strike a tenable balance between land use and conservation. SEMA has sought ways for our Truck and Off-Road Alliance (TORA) to work more closely with ORBA, out of an immense respect and appreciation for their work and the individuals whose blood, sweat and tears over the decades gave a voice to businesses and enthusiasts in the off-road and powersports communities. By bringing ORBA under the SEMA banner, we're scaling up our ability to speak on behalf of the off-road and powersports communities and further extending ORBA's legacy of service to our industry and enthusiasts."

"ORBA was formed to bring the added resources to support the off-road Industry through business acumen and advocacy, and by directly joining forces with SEMA, this industry will remain at the table on the important issues affecting motorized access to public lands, protecting the right to modify, race and other important issues to the off-road community," said ORBA CEO Fred Wiley. "SEMA, since ORBA's inception, has been a great partner, and I firmly believe our work is in the right hands, with the right partners in the trenches for our great off-road community. I've always said that the issues facing the off-road industry never truly go away, they just evolve. SEMA is uniquely qualified to serve as a steward for future efforts to protect land access and champion the viewpoints of off-road businesses and enthusiasts."

"The Truck & Off Road Alliance (TORA), a SEMA council, was formed to represent the collective interest of its member companies who manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs or provide services to this industry," said TORA Chair Dawson Druesedow. "We are excited to have the additional firepower of ORBA under the SEMA brand and to expand the advocacy and litigation efforts to not only protect our community but to advance policies that will allow our industry to thrive for generations to come."

Transaction Details

Under the terms of the agreement, SEMA would acquire all ORBA assets. Wiley would remain a senior strategic advisor to SEMA on off-road and powersports issues.

Image courtesy of Shutterstock

By SEMA News Editors

SEMA, the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles).

• Off-road products and services are the largest and fastest-growing segment of the automotive aftermarket industry. This acquisition enhances SEMA's ability to support the advocacy and business needs of the off-road and powersports communities and the innovators who sell their products to millions of enthusiasts nationwide.

"Today is a great day for off-road and powersports enthusiasts and the businesses who cater to them, because it further unifies efforts to advocate in Washington, D.C., and statehouses nationwide on their behalf," said SEMA CEO Mike Spagnola. "By acquiring ORBA, SEMA further unifies our shared efforts to preserve motorized access to our nation's open spaces and secure policies that strike a tenable balance between land use and conservation. SEMA has sought ways for our Truck and Off-Road Alliance (TORA) to work more closely with ORBA, out of an immense respect and appreciation for their work and the individuals whose blood, sweat and tears over the decades gave a voice to businesses and enthusiasts in the off-road and powersports communities. By bringing ORBA under the SEMA banner, we're scaling up our ability to speak on behalf of the off-road and powersports communities and further extending ORBA's legacy of service to our industry and enthusiasts."

"ORBA was formed to bring the added resources to support the off-road Industry through business acumen and advocacy, and by directly joining forces with SEMA, this industry will remain at the table on the important issues affecting motorized access to public lands, protecting the right to modify, race and other important issues to the off-road community," said ORBA CEO Fred Wiley. "SEMA, since ORBA's inception, has been a great partner, and I firmly believe our work is in the right hands, with the right partners in the trenches for our great off-road community. I've always said that the issues facing the off-road industry never truly go away, they just evolve. SEMA is uniquely qualified to serve as a steward for future efforts to protect land access and champion the viewpoints of off-road businesses and enthusiasts."

"The Truck & Off Road Alliance (TORA), a SEMA council, was formed to represent the collective interest of its member companies who manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs or provide services to this industry," said TORA Chair Dawson Druesedow. "We are excited to have the additional firepower of ORBA under the SEMA brand and to expand the advocacy and litigation efforts to not only protect our community but to advance policies that will allow our industry to thrive for generations to come."

Transaction Details

Under the terms of the agreement, SEMA would acquire all ORBA assets. Wiley would remain a senior strategic advisor to SEMA on off-road and powersports issues.

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

We're at a crossroads for our fight to protect the aftermarket and the rights of automotive enthusiasts nationwide. We're lining up our best advocates to head to Washington, D.C., and talk to lawmakers about protecting your right to modify vehicles that feature advanced technology, motorized recreational access to public lands and a fair tax landscape for motorsports facilities. We'll set the tone for the 2026 mid-term election and seek to impact the balance of power in both the House and Senate. It'll be a good, old-fashioned rally with a bold new voice--but you'll have to come to Washington, D.C., if you want to advocate for the industry.

Mark your calendars now to join fellow SEMA and PRI members in Washington, D.C., on May 5-6, 2026, for the 2026 SEMA & PRI Washington Rally. 

During the Washington Rally, you will have the opportunity to meet face-to-face with your United States senators and representatives, along with the key congressional aides who keep this town running, as you discuss the issues that matter most to your business and the industry. 

Put it on your calendar today! Registration will officially open in early 2026. 

For more information, contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org. 

From the SEMA Washington, D.C., office

We're at a crossroads for our fight to protect the aftermarket and the rights of automotive enthusiasts nationwide. We're lining up our best advocates to head to Washington, D.C., and talk to lawmakers about protecting your right to modify vehicles that feature advanced technology, motorized recreational access to public lands and a fair tax landscape for motorsports facilities. We'll set the tone for the 2026 mid-term election and seek to impact the balance of power in both the House and Senate. It'll be a good, old-fashioned rally with a bold new voice--but you'll have to come to Washington, D.C., if you want to advocate for the industry.

Mark your calendars now to join fellow SEMA and PRI members in Washington, D.C., on May 5-6, 2026, for the 2026 SEMA & PRI Washington Rally. 

During the Washington Rally, you will have the opportunity to meet face-to-face with your United States senators and representatives, along with the key congressional aides who keep this town running, as you discuss the issues that matter most to your business and the industry. 

Put it on your calendar today! Registration will officially open in early 2026. 

For more information, contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org. 

From the SEMA Washington, D.C., office

We're at a crossroads for our fight to protect the aftermarket and the rights of automotive enthusiasts nationwide. We're lining up our best advocates to head to Washington, D.C., and talk to lawmakers about protecting your right to modify vehicles that feature advanced technology, motorized recreational access to public lands and a fair tax landscape for motorsports facilities. We'll set the tone for the 2026 mid-term election and seek to impact the balance of power in both the House and Senate. It'll be a good, old-fashioned rally with a bold new voice--but you'll have to come to Washington, D.C., if you want to advocate for the industry.

Mark your calendars now to join fellow SEMA and PRI members in Washington, D.C., on May 5-6, 2026, for the 2026 SEMA & PRI Washington Rally. 

During the Washington Rally, you will have the opportunity to meet face-to-face with your United States senators and representatives, along with the key congressional aides who keep this town running, as you discuss the issues that matter most to your business and the industry. 

Put it on your calendar today! Registration will officially open in early 2026. 

For more information, contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org. 

By SEMA News Editors

The 2025 SEMA Show, November 4–7 in Las Vegas, is the world's largest automotive aftermarket trade event where innovation, education and opportunity converge across the Las Vegas Convention Center and outdoor exhibits. The Show is so massive in scope that no single person can see it all. That's why bringing more of your employees and colleagues is one of the smartest ways to maximize your four days at SEMA. A well-prepared team can cover more ground, discover more products and turn every conversation into a potential advantage for your business.

1. Define Your Team's "Why"

Every business attends the SEMA Show with specific goals. Are you looking to expand product offerings? Strengthen supplier relationships? Find new tools for your shop? By defining your "why" and aligning your team with those objectives, you'll make each person's time on the Show floor more impactful.

2. Conversations That Count

On average, one person can realistically have about 200 quality conversations during Show week. That means every interaction matters. Think of it as a "connection chain":

• 10-second glance → Spot something new that catches your eye.
• 1-minute pause → Ask a quick question and get a fast insight.
• 5-minute chat → Dive deeper into a product or solution that could fit your business.
• 30-minute sit-down → Reserve time for meaningful discussions that can shape partnerships or purchasing decisions.

3. Put People in the Right Places

Just as you'd assign roles in your shop or office, assigning roles at the SEMA Show ensures nothing gets missed. Quick communicators are ideal for scanning new products and handling fast interactions, or the 10-second glances and one- to five-minute chats. Managers or decision-makers can oversee 30-minute sit-down meetings with suppliers and partners. Matching skills to responsibilities allows your team to move faster and engage more effectively.

4. Avoid Missed Opportunities

The size of the SEMA Show can be overwhelming, but a well-staffed team ensures you won't miss critical products, new contacts, or industry insights. Divide and conquer: assign sections of the Show floor, educational sessions, and networking events so your business comes away with a comprehensive picture.

5. Measure What Matters

Success at the SEMA Show isn't about how many booths you pass--it's about the meaningful connections and insights you bring home to your business. Encourage your team to track leads, conversations and product finds, then prioritize follow-up after returning from Las Vegas. High-value opportunities should be acted on immediately, while other discoveries may develop over weeks or months.

6. An Investment in Growth

Bringing your employees to the 2025 SEMA Show isn't just about seeing more products--it's about giving your business a competitive edge. When your team is on the ground in Las Vegas, they gain firsthand product knowledge, connect with suppliers face-to-face, and return home with insights that can immediately impact your bottom line.

With so much happening across the Show floor, education sessions, and networking events, no single person can experience it all. That's why registering more of your team members ensures you maximize your four days at the SEMA Show and bring back the kind of knowledge, relationships and opportunities that fuel long-term success.

👉 Make sure your employees are registered today so your business doesn't miss out. Register here or click below. Need help registering your team members? We are here to help. Just call 508-743-8571, Monday–Friday 9:00 a.m.–5:00 p.m. ET, or email AAPEXSEMA@maritz.com. 

Online registration for qualified professional attendees is only $75 per registrant. Register soon, because on Saturday, September 27, registration both online and on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. Attendees: Don't forget to use the attendee registration resource center to prep for the 2025 SEMA Show. Learn more here.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

For questions and SEMA Show registration assistance, call 508-743-8571, Monday–Friday 9:00 a.m.–5:00 p.m. ET, or email AAPEXSEMA@maritz.com.