By Zane Clark

	The Northwood University International Auto Show (NUIAS) features exhibits from carmakers, including Ford and Chevrolet, all the way to luxury brands, such as Rolls Royce and Maserati.

Over the years, the Northwood University International Auto Show (NUIAS), held in Midland, Michigan, has grown in both size and reputation. There have been exhibits from carmakers, including Ford and Chevrolet, all the way to luxury brands, such as Rolls Royce and Maserati. The show has also attracted industry-leading speakers from across the board, from Carroll Shelby, the founder of Shelby America Inc., to Angus MacKenzie, editor-in-chief of Motor Trend magazine. In 2013, the show will honor its past 50 years as we go “Cruising Through the Golden Anniversary.”

Save the date(s) for this special event:

Friday, September 27, 2013—In recognition of NUIAS’ 50th year, SEMA President and CEO Chris Kersting will join a VIP panel of distinguished presenters, including:

• Reid Bigland, CEO, Ram Trucks, Chrysler
• Dick Garber, Northwood Alumnus and president of Garber Management Group, including Garber Dealer Group, Rightway Automotive and Gateway Financial
• Jean Jennings, president and editor of Automobile magazine

The VIP panel will feature a keynote address by Toyota North America CEO James (Jim) Lentz. Following Lentz’s address, SEMA will introduce renowned sales and motivational speaker Marc Wayshak, who will make a special presentation entitled “Championship Selling in the New Economy.”

To secure your seat for this special presentation, pre-register at SEMA Northwood.

This is a free event; no admission or parking fees. Event facts include:

• More than 65 manufacturers and 500 vehicles will be on display.
• Financed through support of alumni, friends, corporations and foundations.
• North America’s largest new-car outdoor auto show.
• 100% student run.
• Approximately 50,000 visitors from the local community and all parts of the country will be in attendance.

Show Dates

Friday, September 27, 2013, 
12:00 p.m.–6:00 p.m.
Saturday, September 28, 2013, 
9:00 a.m.–6:00 p.m.
Sunday, September 29, 2013, 
10:00 a.m.–5:00 p.m.

By Zane Clark

The 2013 SEMA Show Online Marketing Conference will offer attendees education and training from a collection of renowned experts in social media and online marketing.

The 2013 SEMA Show Online Marketing Conference (OMC), held Monday, November 4, from 9:00 a.m.–4:45 p.m. at the Las Vegas Hotel (LVH), will offer attendees education and training from a collection of renowned experts in social media and online marketing. Whether it’s learning the latest pay-per-click, mobile, social media, content or conversion marketing strategies, there will be invaluable tools and resources to help grow your business.

The OMC will include keynote addresses from experts, such as Marty Weintraub of aimClear, Doug Mooney of twitter Automotive, and the closing address by Bryan Eisenberg of bryaneisenberg.com will cover “The Hidden Secrets of Amazon.” In addition, attendees will have the opportunity to participate in fundamental and intermediate-level tracks on critical and timely subjects.

In “You're Doing It All Wrong—Why E-mail Marketing, Facebook Marketing and Other Forms of Retargeting Are the Same Thing,” BlitzMetrics CEO Dennis Yu will show you 10 practical tips you can implement right now. Attendees will walk away with a simple checklist and step-by-step guide on how to tie all their channels together to reach their exact target audiences. Yu will demonstrate how to measure the ROI from retargeting, since your display retargeting will cause an increase in people who search Google for your name and people who are more likely to open your e-mail.


In “9 Marketing Strategies You Must Stop Using,” Kent Lewis, president of Anvil Media, will outline nine marketing strategies to avoid if you want to stay relevant in 2013. If you're planning on utilizing QR codes, content marketing, retargeting or other "current" marketing techniques, this live audio conference will provide insights that may lead you to reconsider. Similarly, if you've avoided the use of landing-page testing, video or content personalization thus far, you will be armed with new insights and inspiration.

Register now and save. Many conferences this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch.

To view the complete schedule and register, visit 2013 Online Marketing Conference.

By Zane Clark

The 2013 SEMA Show Online Marketing Conference will offer attendees education and training from a collection of renowned experts in social media and online marketing.

The 2013 SEMA Show Online Marketing Conference (OMC), held Monday, November 4, from 9:00 a.m.–4:45 p.m. at the Las Vegas Hotel (LVH), will offer attendees education and training from a collection of renowned experts in social media and online marketing. Whether it’s learning the latest pay-per-click, mobile, social media, content or conversion marketing strategies, there will be invaluable tools and resources to help grow your business.

The OMC will include keynote addresses from experts, such as Marty Weintraub of aimClear, Doug Mooney of twitter Automotive, and the closing address by Bryan Eisenberg of bryaneisenberg.com will cover “The Hidden Secrets of Amazon.” In addition, attendees will have the opportunity to participate in fundamental and intermediate-level tracks on critical and timely subjects.

In “You're Doing It All Wrong—Why E-mail Marketing, Facebook Marketing and Other Forms of Retargeting Are the Same Thing,” BlitzMetrics CEO Dennis Yu will show you 10 practical tips you can implement right now. Attendees will walk away with a simple checklist and step-by-step guide on how to tie all their channels together to reach their exact target audiences. Yu will demonstrate how to measure the ROI from retargeting, since your display retargeting will cause an increase in people who search Google for your name and people who are more likely to open your e-mail.


In “9 Marketing Strategies You Must Stop Using,” Kent Lewis, president of Anvil Media, will outline nine marketing strategies to avoid if you want to stay relevant in 2013. If you're planning on utilizing QR codes, content marketing, retargeting or other "current" marketing techniques, this live audio conference will provide insights that may lead you to reconsider. Similarly, if you've avoided the use of landing-page testing, video or content personalization thus far, you will be armed with new insights and inspiration.

Register now and save. Many conferences this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch.

To view the complete schedule and register, visit 2013 Online Marketing Conference.

By SEMA Editors

	The Student Welcome Lunch will be held at the Las Vegas Convention Center, Room N242, Monday, November 4 , from 12:00 p.m.–2:30 p.m.

The 2013 SEMA Show will be packed with educational and networking opportunities designed to help attendees grow, both personally and professionally. The following is a definitive list of must-attend Young Executives Network (YEN) events:

Student Welcome Lunch 


Network with students at the Student Program Welcome Lunch

Location: Las Vegas Convention Center, Room N242
Date: Monday, November 4

Time: 12:00 p.m.–2:30 p.m.

YEN Long-Range Planning Open Meeting 


All YEN Members are welcome to join the open portion of the Long-Range Planning meeting to learn more amount the network and share your ideas and opinions. 


Location: Las Vegas Convention Center, Room N241

Date: Monday, November 4 

Time: 5:00 p.m.–6:00 p.m.

YEN-Sponsored SEMA Seminar: Industry Trends & Forecasts: Recruiting and Retaining Young Talent

Location: Las Vegas Convention Center, Room N253

Date: Wednesday, November 5 

Time: 1:00 a.m.–2:00 p.m.

YEN Awards & Networking Reception


Join us for the largest automotive networking event for young professionals with a casino-themed event featuring gaming tables, a life-size Max Grundy art that you can paint by number, an awards ceremony and food and drink.  

Location: Las Vegas Hotel (LVH), BR C

Date: Tuesday, November 5 

Time: 5:00 p.m.–7:30 p.m.

YEN Networking Lunch Opportunity

Join other YEN members at the SEMA Members Lounge for some networking over lunch, which can be purchased in the lounge. 


Location: Las Vegas Convention Center, SEMA Members Lounge – Reserved YEN Table 

Date: Tuesday, November 5–Friday November 8

Time: 12:00 p.m.–1:00 p.m. each day

SEMA Launch Pad Presented by YEN

The field has been narrowed to the top five executives pitching their business in a live event to industry juggernauts (the judges) with a goal of being crowned the inaugural Launch Pad winner. 

Location: Las Vegas Convention Center Grand Lobby – Vehicle Technology Center Stage

Date: Thursday, November 7 

Time: 9:00 a.m.–10:30 a.m.

YEN-Sponsored SEMA Seminar: Getting to the Boardroom From the Dorm Room

Location: Las Vegas Convention Center, Room N253 

Date: Thursday, November 7 

Time: 11:00 a.m.–12:00 p.m.

YEN Networking Mixer at the SEMA Industry Awards Banquet 


For those young professionals attending the annual SEMA Industry Awards Banquet, be sure to join us for drinks in the special YEN designated area.

Location: Las Vegas Hotel (LVH)

Date: Thursday, November 7
Time: 6:00 p.m.–7:30 p.m.

Questions?  Please contact YEN’s liaison, Bryan Harrison, senior manager of networks, at BryanH@SEMA.org or 909-978-6691.

By SEMA Editors

	The Student Welcome Lunch will be held at the Las Vegas Convention Center, Room N242, Monday, November 4 , from 12:00 p.m.–2:30 p.m.

The 2013 SEMA Show will be packed with educational and networking opportunities designed to help attendees grow, both personally and professionally. The following is a definitive list of must-attend Young Executives Network (YEN) events:

Student Welcome Lunch 


Network with students at the Student Program Welcome Lunch

Location: Las Vegas Convention Center, Room N242
Date: Monday, November 4

Time: 12:00 p.m.–2:30 p.m.

YEN Long-Range Planning Open Meeting 


All YEN Members are welcome to join the open portion of the Long-Range Planning meeting to learn more amount the network and share your ideas and opinions. 


Location: Las Vegas Convention Center, Room N241

Date: Monday, November 4 

Time: 5:00 p.m.–6:00 p.m.

YEN-Sponsored SEMA Seminar: Industry Trends & Forecasts: Recruiting and Retaining Young Talent

Location: Las Vegas Convention Center, Room N253

Date: Wednesday, November 5 

Time: 1:00 a.m.–2:00 p.m.

YEN Awards & Networking Reception


Join us for the largest automotive networking event for young professionals with a casino-themed event featuring gaming tables, a life-size Max Grundy art that you can paint by number, an awards ceremony and food and drink.  

Location: Las Vegas Hotel (LVH), BR C

Date: Tuesday, November 5 

Time: 5:00 p.m.–7:30 p.m.

YEN Networking Lunch Opportunity

Join other YEN members at the SEMA Members Lounge for some networking over lunch, which can be purchased in the lounge. 


Location: Las Vegas Convention Center, SEMA Members Lounge – Reserved YEN Table 

Date: Tuesday, November 5–Friday November 8

Time: 12:00 p.m.–1:00 p.m. each day

SEMA Launch Pad Presented by YEN

The field has been narrowed to the top five executives pitching their business in a live event to industry juggernauts (the judges) with a goal of being crowned the inaugural Launch Pad winner. 

Location: Las Vegas Convention Center Grand Lobby – Vehicle Technology Center Stage

Date: Thursday, November 7 

Time: 9:00 a.m.–10:30 a.m.

YEN-Sponsored SEMA Seminar: Getting to the Boardroom From the Dorm Room

Location: Las Vegas Convention Center, Room N253 

Date: Thursday, November 7 

Time: 11:00 a.m.–12:00 p.m.

YEN Networking Mixer at the SEMA Industry Awards Banquet 


For those young professionals attending the annual SEMA Industry Awards Banquet, be sure to join us for drinks in the special YEN designated area.

Location: Las Vegas Hotel (LVH)

Date: Thursday, November 7
Time: 6:00 p.m.–7:30 p.m.

Questions?  Please contact YEN’s liaison, Bryan Harrison, senior manager of networks, at BryanH@SEMA.org or 909-978-6691.

By SEMA Editors

	The Student Welcome Lunch will be held at the Las Vegas Convention Center, Room N242, Monday, November 4 , from 12:00 p.m.–2:30 p.m.

The 2013 SEMA Show will be packed with educational and networking opportunities designed to help attendees grow, both personally and professionally. The following is a definitive list of must-attend Young Executives Network (YEN) events:

Student Welcome Lunch 


Network with students at the Student Program Welcome Lunch

Location: Las Vegas Convention Center, Room N242
Date: Monday, November 4

Time: 12:00 p.m.–2:30 p.m.

YEN Long-Range Planning Open Meeting 


All YEN Members are welcome to join the open portion of the Long-Range Planning meeting to learn more amount the network and share your ideas and opinions. 


Location: Las Vegas Convention Center, Room N241

Date: Monday, November 4 

Time: 5:00 p.m.–6:00 p.m.

YEN-Sponsored SEMA Seminar: Industry Trends & Forecasts: Recruiting and Retaining Young Talent

Location: Las Vegas Convention Center, Room N253

Date: Wednesday, November 5 

Time: 1:00 a.m.–2:00 p.m.

YEN Awards & Networking Reception


Join us for the largest automotive networking event for young professionals with a casino-themed event featuring gaming tables, a life-size Max Grundy art that you can paint by number, an awards ceremony and food and drink.  

Location: Las Vegas Hotel (LVH), BR C

Date: Tuesday, November 5 

Time: 5:00 p.m.–7:30 p.m.

YEN Networking Lunch Opportunity

Join other YEN members at the SEMA Members Lounge for some networking over lunch, which can be purchased in the lounge. 


Location: Las Vegas Convention Center, SEMA Members Lounge – Reserved YEN Table 

Date: Tuesday, November 5–Friday November 8

Time: 12:00 p.m.–1:00 p.m. each day

SEMA Launch Pad Presented by YEN

The field has been narrowed to the top five executives pitching their business in a live event to industry juggernauts (the judges) with a goal of being crowned the inaugural Launch Pad winner. 

Location: Las Vegas Convention Center Grand Lobby – Vehicle Technology Center Stage

Date: Thursday, November 7 

Time: 9:00 a.m.–10:30 a.m.

YEN-Sponsored SEMA Seminar: Getting to the Boardroom From the Dorm Room

Location: Las Vegas Convention Center, Room N253 

Date: Thursday, November 7 

Time: 11:00 a.m.–12:00 p.m.

YEN Networking Mixer at the SEMA Industry Awards Banquet 


For those young professionals attending the annual SEMA Industry Awards Banquet, be sure to join us for drinks in the special YEN designated area.

Location: Las Vegas Hotel (LVH)

Date: Thursday, November 7
Time: 6:00 p.m.–7:30 p.m.

Questions?  Please contact YEN’s liaison, Bryan Harrison, senior manager of networks, at BryanH@SEMA.org or 909-978-6691.

By SEMA Editors

	The Student Welcome Lunch will be held at the Las Vegas Convention Center, Room N242, Monday, November 4 , from 12:00 p.m.–2:30 p.m.

The 2013 SEMA Show will be packed with educational and networking opportunities designed to help attendees grow, both personally and professionally. The following is a definitive list of must-attend Young Executives Network (YEN) events:

Student Welcome Lunch 


Network with students at the Student Program Welcome Lunch

Location: Las Vegas Convention Center, Room N242
Date: Monday, November 4

Time: 12:00 p.m.–2:30 p.m.

YEN Long-Range Planning Open Meeting 


All YEN Members are welcome to join the open portion of the Long-Range Planning meeting to learn more amount the network and share your ideas and opinions. 


Location: Las Vegas Convention Center, Room N241

Date: Monday, November 4 

Time: 5:00 p.m.–6:00 p.m.

YEN-Sponsored SEMA Seminar: Industry Trends & Forecasts: Recruiting and Retaining Young Talent

Location: Las Vegas Convention Center, Room N253

Date: Wednesday, November 5 

Time: 1:00 a.m.–2:00 p.m.

YEN Awards & Networking Reception


Join us for the largest automotive networking event for young professionals with a casino-themed event featuring gaming tables, a life-size Max Grundy art that you can paint by number, an awards ceremony and food and drink.  

Location: Las Vegas Hotel (LVH), BR C

Date: Tuesday, November 5 

Time: 5:00 p.m.–7:30 p.m.

YEN Networking Lunch Opportunity

Join other YEN members at the SEMA Members Lounge for some networking over lunch, which can be purchased in the lounge. 


Location: Las Vegas Convention Center, SEMA Members Lounge – Reserved YEN Table 

Date: Tuesday, November 5–Friday November 8

Time: 12:00 p.m.–1:00 p.m. each day

SEMA Launch Pad Presented by YEN

The field has been narrowed to the top five executives pitching their business in a live event to industry juggernauts (the judges) with a goal of being crowned the inaugural Launch Pad winner. 

Location: Las Vegas Convention Center Grand Lobby – Vehicle Technology Center Stage

Date: Thursday, November 7 

Time: 9:00 a.m.–10:30 a.m.

YEN-Sponsored SEMA Seminar: Getting to the Boardroom From the Dorm Room

Location: Las Vegas Convention Center, Room N253 

Date: Thursday, November 7 

Time: 11:00 a.m.–12:00 p.m.

YEN Networking Mixer at the SEMA Industry Awards Banquet 


For those young professionals attending the annual SEMA Industry Awards Banquet, be sure to join us for drinks in the special YEN designated area.

Location: Las Vegas Hotel (LVH)

Date: Thursday, November 7
Time: 6:00 p.m.–7:30 p.m.

Questions?  Please contact YEN’s liaison, Bryan Harrison, senior manager of networks, at BryanH@SEMA.org or 909-978-6691.

A prototype for the Nismo Nissan GT-R has been caught near the Nürburgring, as it was prepped for some expected hot laps on the famous race/test track. There are rumors that this Nismo version of the GT-R will be an even hotter version of the already-formidable sport coupe, thanks to the always-welcome combination of lighter weight and more power. The engine is rumored to produce 570 hp.

Recent reports have the Nismo GT-R being tweaked and honed by the offshoot of the Williams F1 Team—Williams Advanced Engineering—leading to a number of aerodynamic advancements, which show themselves in some of the new sculpting around the rear flanks and the massive rear wing that was affixed to some of the prototypes.

Autocar magazine has quoted a supposed insider that claims the Nismo GT-R will achieve a 0–60 sprint of 2.0 seconds. Those claims seem outlandish, but the specter of such acceleration will certainly have everyone waiting for the official performance numbers when this model makes its debut at November's Tokyo Motor Show.

Photo credit: KGP Photography