The Wrap2Wrap Battle is an opportunity for installers to demonstrate their skills and compete against industry peers.

3M is challenging all graphics experts to showcase their talents using 3M Wrap Film Series 1080 and battle it out in the Wrap2Wrap Battle. Graphics installers will compete in online knock-out rounds beginning August 11, with the final two contenders sparring in a head-to-head competition, Thursday, November 6, at the 2014 SEMA Show.

The Wrap2Wrap Battle is open to all installers of 3M Wrap Film Series 1080 in the United States (except where prohibited by law). The contest is an opportunity for installers to demonstrate their skills and compete against industry peers, with judges and the public helping to decide installers’ fates each round. Vossen Wheels, Pirelli Tires, Knifeless Tech Systems and 3M Auto Care are supporting partners. 3M invites installers who believe they have what it takes should visit go.3m.com/wrap2wrap for official contest rules and round information.

Two finalists will receive an all-expense-paid trip to the 2014 SEMA Show to compete in a head-to-head battle. During the final round, contenders will direct 3M Preferred Graphics Installers in one final wrap challenge live on the SEMA Show floor. A panel of judges will crown the champion.

Celebrity Wrap2Wrap Battle Judges include: Rutledge Wood, co-host of "Top Gear," History Channel; Jessi Combs, host of "All Girls Garage," Velocity Channel (Discovery Networks); Mike Forsythe, Vossen Wheels; David Zuckerberg, Rides magazine; Rafael Navarro, Pirelli Tires; Phil Acquin, Knifeless Tech Systems; and Adam Sumner, 3M authorized installation trainer.

Graphics installers may enter the Wrap2Wrap battle by visiting go.3m.com/wrap2wrap and submitting before and after photographs of a vehicle wrapped with 3M Wrap Series Film 1080.

	Digital Lizard is offering SEMA Show exhibitors and attendees 20% to 50% off of printed materials.

Digital Lizard is offering SEMA Show exhibitors and attendees 20% to 50% off of printed materials. As an official SEMA Show partner, Showgoers will benefit from lowered costs and on-site customer service at the Show.

Companies can send digital files for print directly to Digital Lizard. The company will print what exhibitors require for the event and even deliver the job to the exhibitor's booths. Digital Lizard is also able to print jobs within hours at the Show, ensuring that exhibitors have the amount of print materials needed for the week. This convenient service allows companies to save time on printing promotional materials, and lower drayage costs by not shipping extra materials to Las Vegas for the Show.

Digital Lizard maintains an on-site storage facility at the Show, as well as a presence on the Show floor. The company is able to turn jobs around on a same-day basis. Digital Lizard has also isolated two representatives specifically for the event, and has already begun to store print materials for clients.

Contact Digital Lizard by phone at 702-852-3400, or visit the SEMA print site, www.print4sema.com.

	Digital Lizard is offering SEMA Show exhibitors and attendees 20% to 50% off of printed materials.

Digital Lizard is offering SEMA Show exhibitors and attendees 20% to 50% off of printed materials. As an official SEMA Show partner, Showgoers will benefit from lowered costs and on-site customer service at the Show.

Companies can send digital files for print directly to Digital Lizard. The company will print what exhibitors require for the event and even deliver the job to the exhibitor's booths. Digital Lizard is also able to print jobs within hours at the Show, ensuring that exhibitors have the amount of print materials needed for the week. This convenient service allows companies to save time on printing promotional materials, and lower drayage costs by not shipping extra materials to Las Vegas for the Show.

Digital Lizard maintains an on-site storage facility at the Show, as well as a presence on the Show floor. The company is able to turn jobs around on a same-day basis. Digital Lizard has also isolated two representatives specifically for the event, and has already begun to store print materials for clients.

Contact Digital Lizard by phone at 702-852-3400, or visit the SEMA print site, www.print4sema.com.

By SEMA Editors

	Celebrity Appearance Notification Forms are due September 5.

Exhibitors of the 2014 SEMA Show with a celebrity appearance or industry personality featured in their booth need to submit a Celebrity Appearance Notification Form by September 5. Celebrity Appearances are promoted in SEMA’s print and digital publications and promotions leading up to the opening of the 2014 SEMA Show, November 4–7, Las Vegas.

The Association has compiled a partial list of celebrity appearances to date. More will be added in the coming months.

View or print the 2014 SEMA Show Celebrity Appearance list.

As the largest annual gathering of small businesses in the United States, as well as the hotbed for new parts and equipment from all corners of the industry, booth appearances by recognizable personalities provide buyers with an identifiable, visual connection to the company's target market.

More information on the 2014 SEMA Show—including registration and additional destinations for buyers—can be accessed through the Attendees section on the SEMA Show homepage.

By SEMA Editors

	Celebrity Appearance Notification Forms are due September 5.

Exhibitors of the 2014 SEMA Show with a celebrity appearance or industry personality featured in their booth need to submit a Celebrity Appearance Notification Form by September 5. Celebrity Appearances are promoted in SEMA’s print and digital publications and promotions leading up to the opening of the 2014 SEMA Show, November 4–7, Las Vegas.

The Association has compiled a partial list of celebrity appearances to date. More will be added in the coming months.

View or print the 2014 SEMA Show Celebrity Appearance list.

As the largest annual gathering of small businesses in the United States, as well as the hotbed for new parts and equipment from all corners of the industry, booth appearances by recognizable personalities provide buyers with an identifiable, visual connection to the company's target market.

More information on the 2014 SEMA Show—including registration and additional destinations for buyers—can be accessed through the Attendees section on the SEMA Show homepage.

By SEMA Editors

	Celebrity Appearance Notification Forms are due September 5.

Exhibitors of the 2014 SEMA Show with a celebrity appearance or industry personality featured in their booth need to submit a Celebrity Appearance Notification Form by September 5. Celebrity Appearances are promoted in SEMA’s print and digital publications and promotions leading up to the opening of the 2014 SEMA Show, November 4–7, Las Vegas.

The Association has compiled a partial list of celebrity appearances to date. More will be added in the coming months.

View or print the 2014 SEMA Show Celebrity Appearance list.

As the largest annual gathering of small businesses in the United States, as well as the hotbed for new parts and equipment from all corners of the industry, booth appearances by recognizable personalities provide buyers with an identifiable, visual connection to the company's target market.

More information on the 2014 SEMA Show—including registration and additional destinations for buyers—can be accessed through the Attendees section on the SEMA Show homepage.

By Michael Hart

	Kordell Norton

Kordell Norton, the "Revenue Mechanic," will lead two conference sessions during SEMA Show Education Days, one of them entitled “Status Quo to Status Grow: 4 Elements of Explosive Business Growth.” Norton spoke with SEMA about what attendees can expect from his session.

SEMA: What exactly is a Revenue Mechanic?

Kordell Norton: How do you describe yourself when a customer calls and says, “My car’s making this funny noise. Can you look at it and tell me what I need?” You’d call yourself an auto mechanic. Most of what I do is geared around growing revenue, growing sales. So what we’re saying is that I’m really a mechanic for your revenue.

SEMA: You say that in your session during the SEMA Show you’ll explain how companies can break out of the “status quo” and into “status grow.” How do you do that?

Norton: People are brainwashed to see the world a certain way. It’s called life. I will play a few tricks on the audience that will cause them to say, “Wow, he caught me. Now, how am I catching my customers?” We’ll give them some skills to bust through the barriers that the customer has put in place that annoy them.

SEMA: You also say you’ll explain how to beat the big guys when you have a little guy’s budget.

Norton: Proctor & Gamble is talking about selling off hundreds of its brands. It’s too big; they’ve become an oil tanker. You can’t turn an oil tanker on a dime, but there are things you can do when you’re in a speedboat to run circles around the big, lumbering oil tanker. Because you get to use guerilla methods, they can be very cost-effective.

SEMA: Do you have an example?

Norton: Sure. Zappos, on the busiest travel day of the year, moved into the Houston airport. At the luggage claim area, they set up shop and put stickers on the turnstile so, as luggage came down out of the chute, the stickers fell on various pieces of luggage. If the sticker said “iPad” on it, somebody from Zappos walked over and said, “Congratulations, you won a Zappos iPad” and handed it to them. It cost them next to nothing—the cost to rent the baggage area for a few hours and the iPads and pens that they gave away. But it got them millions of dollars in free advertising. That’s what I mean about the speedboat running circles around the oil tanker.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

By Michael Hart

	Kordell Norton

Kordell Norton, the "Revenue Mechanic," will lead two conference sessions during SEMA Show Education Days, one of them entitled “Status Quo to Status Grow: 4 Elements of Explosive Business Growth.” Norton spoke with SEMA about what attendees can expect from his session.

SEMA: What exactly is a Revenue Mechanic?

Kordell Norton: How do you describe yourself when a customer calls and says, “My car’s making this funny noise. Can you look at it and tell me what I need?” You’d call yourself an auto mechanic. Most of what I do is geared around growing revenue, growing sales. So what we’re saying is that I’m really a mechanic for your revenue.

SEMA: You say that in your session during the SEMA Show you’ll explain how companies can break out of the “status quo” and into “status grow.” How do you do that?

Norton: People are brainwashed to see the world a certain way. It’s called life. I will play a few tricks on the audience that will cause them to say, “Wow, he caught me. Now, how am I catching my customers?” We’ll give them some skills to bust through the barriers that the customer has put in place that annoy them.

SEMA: You also say you’ll explain how to beat the big guys when you have a little guy’s budget.

Norton: Proctor & Gamble is talking about selling off hundreds of its brands. It’s too big; they’ve become an oil tanker. You can’t turn an oil tanker on a dime, but there are things you can do when you’re in a speedboat to run circles around the big, lumbering oil tanker. Because you get to use guerilla methods, they can be very cost-effective.

SEMA: Do you have an example?

Norton: Sure. Zappos, on the busiest travel day of the year, moved into the Houston airport. At the luggage claim area, they set up shop and put stickers on the turnstile so, as luggage came down out of the chute, the stickers fell on various pieces of luggage. If the sticker said “iPad” on it, somebody from Zappos walked over and said, “Congratulations, you won a Zappos iPad” and handed it to them. It cost them next to nothing—the cost to rent the baggage area for a few hours and the iPads and pens that they gave away. But it got them millions of dollars in free advertising. That’s what I mean about the speedboat running circles around the oil tanker.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

Compiled by SEMA Editors

	Motorsports professionals will be able to hear the colorful racing stories behind one of the most popular rivalries in racing at the PRI Trade Show Grand Opening Breakfast, as Don "Snake" Prudhomme and Tom "Mongoose" McEwen join MAVTV's Dave Despain on stage.

Snake & Mongoose to Join MAVTV's Dave Despain on Stage at PRI Trade Show's Grand Opening Breakfast
The Grand Opening Breakfast at the Performance Racing Industry (PRI) Trade Show will feature special appearance of two of the biggest names in drag racing's storied history—Don "Snake" Prudhomme and Tom "Mongoose" McEwen—on the morning of Thursday, December 11, 2014.

With 49 career victories, Prudhomme ranks sixth in NHRA history for most wins. Beginning his driving career in 1962, he was the first driver to win the NHRA series title four consecutive times. McEwen is listed as number 16 of the 50 most significant drivers of NHRA's first 50 years, winning five NHRA national events.

McEwen started racing in 1953, and received the nickname the "Mongoose" in 1964 from engine builder Ed Donovan as a way to promote Funny Car match races against Prudhomme. McEwen's promotional abilities evolved into a 1969 deal with Mattel's Hot Wheels toy line that become one of the biggest, most successful national promotions in racing history.

The Hot Wheels promotion of Prudhomme's Plymouth Barracuda and McEwen's Plymouth Duster was so big, and made such an impact on so many children at the time, that Mattel organized a two-day, 35-year anniversary celebration in 2005. The original Hot Wheels Snake and Mongoose toys are now highly sought-after collectibles.

A film on the two Southern Callifornia drag racers came out in 2013.

"We're honored to have Don Prudhomme and Tom McEwen as our special on-stage guests at the Grand Opening Breakfast," said John Kilroy, producer of the PRI Trade Show. "In addition to their skills as racers, they were responsible for a promotion that started countless boys, as well as girls, dreaming about becoming drag racers.

The Grand Opening Breakfast begins at 8:00 a.m., Thursday, December 11, 2014, with doors set to open at 7:00 a.m. It will be held in the Sagamore Ballroom of the Indiana Convention Center.

	Jason Voss finished in first place in the Best In the Desert race.

Kroyer Racing Engines Brings the Heat to the Baja and Nevada Desert
Kroyer Racing Engines swept this past June's BAJA 500 Trophy Truck podium and had five drivers finish in the top six: 1st – Bryce Menzies (8:51:50), 2nd – Jason Voss (8:55:17), 3rd – Jesse Jones (8:57:21), 4th – BJ Baldwin (9:04:58), 6th – Luke McMillin (9:19:58)

In the Best In The Desert, Kroyer Racing Engines Trick Trucks finished three out of the top five for this year's race: 1st – Jason Voss (8:29:28), 4th – Steve Strobel (8:56:00), 5th – Jesse Jones (8:58:24).

The Lucas Oil Off Road Racing Series (LOORS) is running down the final stretch of the season and with rounds 11&12 this weekend in Sparks, Nevada.

Jeff Gordon and No. 24 Axalta Chevrolet SS Win in Michigan
Axalta Coating Systems and driver Jeff Gordon got another win at Michigan International Speedway (MIS), August 17. This is the third win of the season and the 91st career win for the four-time NASCAR Cup Series champion. Record-breaking speed led Gordon to capture a second pole position of the season, making it his sixth at MIS and his 76th career pole.

	Bubba Burger will serve as the primary sponsor on Sarah Burgess' Chevrolet Sonic Red Bull Global Rallycross car.

Sarah Burgess, Bubba Burger Team Up for Red Bull Global Rallycross Daytona
Sarah Burgess and her team BMI Racing have officially teamed up with Bubba Burger, which will serve as the primary sponsor on Burgess' Chevrolet Sonic Red Bull Global Rallycross car at round 6 of the Red Bull Global Rallycross Series being held at Daytona International Speedway in Daytona Beach Florida, August 22–23. After dealing with a variety of setbacks in the first half of the season, Burgess and her team have regrouped for the second half of the season and are ready to fight back.

Banning Motorsports Triumphant at the 2014 BITD Vegas To Reno
In the 2014 Best In The Desert (BITD) Vegas to Reno series 10 class, Banning Motorsports' Lee Banning Sr. piloted the #1023 car to a third-place finish, while Hayden Melton, behind the wheel of the 1178 car, crossed the finish line and onto the podium to claim the win.

Compiled by SEMA Editors

	Motorsports professionals will be able to hear the colorful racing stories behind one of the most popular rivalries in racing at the PRI Trade Show Grand Opening Breakfast, as Don "Snake" Prudhomme and Tom "Mongoose" McEwen join MAVTV's Dave Despain on stage.

Snake & Mongoose to Join MAVTV's Dave Despain on Stage at PRI Trade Show's Grand Opening Breakfast
The Grand Opening Breakfast at the Performance Racing Industry (PRI) Trade Show will feature special appearance of two of the biggest names in drag racing's storied history—Don "Snake" Prudhomme and Tom "Mongoose" McEwen—on the morning of Thursday, December 11, 2014.

With 49 career victories, Prudhomme ranks sixth in NHRA history for most wins. Beginning his driving career in 1962, he was the first driver to win the NHRA series title four consecutive times. McEwen is listed as number 16 of the 50 most significant drivers of NHRA's first 50 years, winning five NHRA national events.

McEwen started racing in 1953, and received the nickname the "Mongoose" in 1964 from engine builder Ed Donovan as a way to promote Funny Car match races against Prudhomme. McEwen's promotional abilities evolved into a 1969 deal with Mattel's Hot Wheels toy line that become one of the biggest, most successful national promotions in racing history.

The Hot Wheels promotion of Prudhomme's Plymouth Barracuda and McEwen's Plymouth Duster was so big, and made such an impact on so many children at the time, that Mattel organized a two-day, 35-year anniversary celebration in 2005. The original Hot Wheels Snake and Mongoose toys are now highly sought-after collectibles.

A film on the two Southern Callifornia drag racers came out in 2013.

"We're honored to have Don Prudhomme and Tom McEwen as our special on-stage guests at the Grand Opening Breakfast," said John Kilroy, producer of the PRI Trade Show. "In addition to their skills as racers, they were responsible for a promotion that started countless boys, as well as girls, dreaming about becoming drag racers.

The Grand Opening Breakfast begins at 8:00 a.m., Thursday, December 11, 2014, with doors set to open at 7:00 a.m. It will be held in the Sagamore Ballroom of the Indiana Convention Center.

	Jason Voss finished in first place in the Best In the Desert race.

Kroyer Racing Engines Brings the Heat to the Baja and Nevada Desert
Kroyer Racing Engines swept this past June's BAJA 500 Trophy Truck podium and had five drivers finish in the top six: 1st – Bryce Menzies (8:51:50), 2nd – Jason Voss (8:55:17), 3rd – Jesse Jones (8:57:21), 4th – BJ Baldwin (9:04:58), 6th – Luke McMillin (9:19:58)

In the Best In The Desert, Kroyer Racing Engines Trick Trucks finished three out of the top five for this year's race: 1st – Jason Voss (8:29:28), 4th – Steve Strobel (8:56:00), 5th – Jesse Jones (8:58:24).

The Lucas Oil Off Road Racing Series (LOORS) is running down the final stretch of the season and with rounds 11&12 this weekend in Sparks, Nevada.

Jeff Gordon and No. 24 Axalta Chevrolet SS Win in Michigan
Axalta Coating Systems and driver Jeff Gordon got another win at Michigan International Speedway (MIS), August 17. This is the third win of the season and the 91st career win for the four-time NASCAR Cup Series champion. Record-breaking speed led Gordon to capture a second pole position of the season, making it his sixth at MIS and his 76th career pole.

	Bubba Burger will serve as the primary sponsor on Sarah Burgess' Chevrolet Sonic Red Bull Global Rallycross car.

Sarah Burgess, Bubba Burger Team Up for Red Bull Global Rallycross Daytona
Sarah Burgess and her team BMI Racing have officially teamed up with Bubba Burger, which will serve as the primary sponsor on Burgess' Chevrolet Sonic Red Bull Global Rallycross car at round 6 of the Red Bull Global Rallycross Series being held at Daytona International Speedway in Daytona Beach Florida, August 22–23. After dealing with a variety of setbacks in the first half of the season, Burgess and her team have regrouped for the second half of the season and are ready to fight back.

Banning Motorsports Triumphant at the 2014 BITD Vegas To Reno
In the 2014 Best In The Desert (BITD) Vegas to Reno series 10 class, Banning Motorsports' Lee Banning Sr. piloted the #1023 car to a third-place finish, while Hayden Melton, behind the wheel of the 1178 car, crossed the finish line and onto the podium to claim the win.