By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Abby Melcher, quality satisfaction engineer and chief internal auditor at Dee Zee Inc., as the network's newest #SheIsSEMA spotlight member. 

Get to know Melcher in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Abby Melcher: I have been with Dee Zee for about two and a half years and started on this path right out of college. What I enjoy most about working at Dee Zee is the people I get to work with every day. Everyone cares about one another, and I am so lucky to work with such great colleagues who bring me joy throughout my workdays. 

SN: What is the most challenging part of your business or job?  

AM: The most challenging part of my job is effectively communicating the importance of abiding by the required automotive standard. In my current role, I work to ensure we maintain our International Automotive Task Force (IATF) certificate to be able to supply to OEM automotive companies. It can be difficult to effectively communicate this standard, but I try my best to break it down in easy-to-digest pieces and provide a variety of training to teach all levels of the company about the IATF standard. 

SN: What was your first industry job?  

AM: Dee Zee was my first job out of college, but I have been in the manufacturing industry for more than eight years with various internships during high school and college. I had internships at small, family-owned companies, one that specialized in blow-molding plastic, as well as a manufacturing engineer internship at a subsidiary of Toyota making fork trucks and an industrial engineer internship at Boeing. 

SN: What three qualities got you to where you are today?  

AM: Three qualities that got me where I am today are authenticity, reliability and willingness to learn. I have made many great connections in my career by being authentic and showing my personality. It is important to me that people know me for who I really am and always feel like we are on the same team. I am also a reliable person. If someone needs something done and on time, I am the right gal to get it done. This has helped me make large strides to take on larger projects and gain more responsibility, which led me to more of a leadership role. Lastly, my willingness to learn has made me a key asset in my current role. I am always willing to learn new processes or skills--even if they do not directly align with my job duties so I can always be a helping hand or provide fresh insight where needed. 

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

AM: I have been lucky enough that I entered the engineering world at a time when women engineers are more common. Yes, a majority of my classmates and colleagues were/are men, but there is a great mix of women on our team as well. This has made me a lot more comfortable and doesn't feel quite as overwhelming. It can be challenging to be assertive as a woman in the industry, but I have found that being authentic, reliable and personable can get you a long way and make you a great team member, regardless of gender. 

SN: Who are your role models or mentors in the industry?   

AM: My role models in the industry are my direct leaders--Andrew Theobald and Jeremy Kingkade. Jeremy took a chance on me hiring me right out of college with no prior automotive experience and a slight gap to the job description. But they have both encouraged, guided and lifted me up through my two and a half years to shape me into the perfect fit for my current role. They always have my back, encourage me when I may be second-guessing myself and remind me that hard work pays off. 

SN: What is the best career advice you have received?  

AM: The best career advice I have received is understanding hustle versus hustle. There is such a thing as "good" hustle and "bad" hustle. "Bad" hustle is having the mindset of "I had to," versus "good" hustle, which is the mindset of "I want to." "Bad" hustle is putting your own health and wellness on hold, putting your family and friends on hold, and just being busy for the sake of being busy. "Good" hustle is if you think a thing should exist, then build it. If you don't know how to do something, figure it out. You failed? No problem, next idea. Always learning, always grabbing at new opportunities. This has helped me tremendously professionally to not fall into the corporate trap of just being 'busy' and putting my personal life and health on hold. It reminds me every day to be a learner, be my best and not lose my sense of wonder and self-worth. This mindset keeps me positive with a smile on my face, ready to tackle the next hurdle that may be in my way. 

SN: Have you always wanted to work in the automotive industry? What keeps you here? 

AM: All my past internship experiences have been in a wide variety of different manufacturing disciplines. At the end of the day, I don't really care about what we are making, I care that it is a good quality product that we can be proud of. But being in the automotive industry is almost another level of pride because we all drive a vehicle every day and so do our family and friends. It is so fun to show off the accessories we make out in the real world and share that they are made in the heart of Iowa. The never-ending ideas, growth and fast-paced environment is what keeps me in the automotive industry. No day looks the same! 

SN: Who was the most influential person on your career goals?  

AM: The most influential person on my education, career and goals is my fiancé. We met freshman year of college in an introductory engineering course. He has been by my side for all the exams, presentations, job searching, interviews and hard days. I think we have a healthy amount of competition, both graduating with the same degree, which I believe has made us both successful in our roles. Almost trying to always one up another, but in a good way! He always expects me to try my best, doesn't let me downplay my intelligence and always challenges me to take the next step, even if it is uncomfortable. 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.  

By SEMA News Editors

SEMA Show exhibitors who would like to be included in the official 2024 SEMA Show Press Conference Schedule, which is published and promoted to media at the Show, can submit an application here.  

After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance. 

To help promote their press conference and other SEMA Show activities, exhibitors are encouraged to utilize the SEMA Show PR Resources available free of charge, including submitting a press release in the Exhibitor Online Media Center. 

To learn more about press conferences, the online media center, or PR resources available to SEMA Show exhibitors, contact the SEMA Public Relations team at pr@sema.org. 

By SEMA News Editors

Wilwood Disc Brakes

Front Big Brake Hub Kits for '65-'70 Chevrolet Impala

Wilwood has engineered two new larger front brake kits to expand options for the '65-'70 Chevrolet Impala. The bolt-on kits are designed to fit front OE Impala drum or disc spindles using Wilwood's radial-mount Superlite 6R (PN FNSL6R) or Aerolite 6 (PN AERO6) six-piston calipers. High-performance Spec37 iron alloy rotors are E-coated and available in GTB slotted or SRP drilled and slotted faces.

TX6-DM Direct Mount Big Brake Kits for Heavy-Duty Trucks

Wilwood is offering new front TX6-DM Direct-Mount bolt-on brake kits to fit many heavy-duty trucks and most 20-in. and larger wheels. The first release includes fitments for '05-'22 Ford F-250/F-350, '11 and newer GM 2500/3500, and '14-'23 Ram 2500/3500 trucks. These kits are designed to be fully compatible with factory rear brakes, master cylinders, ABS and computer systems.

Got company news? Releasing a new product? Contact editors@sema.org. 

By Ashley Reyes

Is your shop ready to develop, produce and sell parts? Tune in to the latest episode of the SEMA Hot Rod Industry Alliance (HRIA) "Hammer Down" podcast, where guest speakers Levi Green of Hammer Fab and Dan Kahn of Kahn Media reveal the secrets to launching a successful product line.

Hosted by Kevin Oeste, owner of V8 Speed and Resto Shop, alongside Tim McCarthy, HRIA chair and owner of HushMat and ZyCoat, this episode is a must-listen for hot-rod builders or shop owners interested in making and selling products.

Join Green and Kahn as they:

• Share insights on what a hot-rod builder needs to consider when launching a product line.
• Reveal tips for identifying a need for a product in the marketplace.
• Dive deep into digital marketing strategies, e-commerce and how to start retail and WD relationships.
• Discuss aspects of product liability, customer satisfaction and how to maximize your presence at the SEMA Show.

The HRIA "Hammer Down" podcast delivers informative and entertaining discussions that celebrate the passion, ingenuity and enduring legacy of the hot-rod community and how the SEMA HRIA helps hot-rod businesses succeed. Listen to all episodes wherever you get your podcasts or follow the podcast using this link.

By SEMA News Sources

Registration Open, Tickets Available for HOT ROD Power Tour West

Registration and tickets for MotorTrend's HOT ROD Power Tour West, scheduled for October 7-11, 2024, are now available.

The five-city, five-day event will include thousands of cars and trucks that will go on display for enthusiasts across California and Arizona. Expanding after its debut in 2024, Power Tour West will feature nearly 1,000 miles of driving, as well as drag racing, autocross and live entertainment.

For more information, to register or to purchase tickets, visit hotrodpowertourwest.us.

See the full 2024 HOT ROD Power Tour West schedule below:

• Day 1–Monday, October 7: In-N-Out Burger Pomona Dragstrip, Pomona, California (feat. drag racing)
• Day 2–Tuesday, October 8: Pechanga Arena, San Diego, California
• Day 3–Wednesday, October 9: Riverside County Fairgrounds, Indio, California
• Day 4–Thursday, October 10: Windsor Beach, Lake Havasu, Arizona
• Day 5–Friday, October 11: Radford Racing School, Chandler, Arizona (feat. autocross)

MAVTV Launches 'MAVTV GO' Streaming Service

MAVTV, the motorsports and automotive media platform, has launched MAVTV GO, a direct-to-consumer streaming service.

Developed in partnership with Endeavor Streaming, MAVTV GO brings motorsports fans access to original shows, live racing, race recaps, documentaries and video-on-demand content that includes archive racing coverage and more.

MAVTV GO is available to download for free with optional sign-up to access additional features like watchlists and personalized programming recommendations. The service is available across web, IOS and connected devices (Apple TV, Amazon Fire and Roku), and online at MAVTVGO.com. The service will be available on Android TV and mobile devices as well as Smart TVs at a later date.

For more information, visit mavtvgo.com.

Got racing industry news? Releasing a new product? Contact editors@performanceracing.com. 

By SEMA News Editors

Exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas Convention Center, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year.

The Products for Project-Vehicle Builders list is updated frequently, and features product offers and contact information from confirmed SEMA Show exhibitors looking to collaborate with builders. Qualified builders interested in obtaining a product should connect with exhibitors directly using the provided contact information.

Note: All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Each project vehicle on display at the SEMA Show must be supported by a current 2024 SEMA Show exhibitor.

The list is open to exhibitors of the 2024 SEMA Show only. Exhibitors: to be included in the list, complete the form at semashow.com/projectvehicle.

Qualified builders are encouraged to frequently check the 2024 Products for Project-Vehicle Builders list, as it is updated when submissions come in.

Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2024 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.

By SEMA News Editors

Goodguys Gears Up for 37th West Coast Nationals at Alameda County Fairgrounds

Goodguys Rod & Custom Association is gearing up to host the 37th West Coast Nationals at the Alameda County Fairgrounds in Pleasanton, California, scheduled for August 23-25.

The event will bring together more than 3,000 classic cars and trucks and welcomes '99 and older specialty vehicles, including vintage hot rods, lowriders, musclecars and street machines. Participants will compete for a chance to qualify for one of six Goodguys Top 12 of the Year awards, including the Musclecar, Truck of the Year (Early and Late), Custom, Muscle Machine and Custom Rod categories. An additional 80 awards will be presented, including the Builders Choice Top 10, selected by Roseville Rod & Custom.

Festivities include the Pinstriper's Brush Bash, swap meet, car corral and three indoor displays highlight hot rods of the '30s, a racecar exhibit and the 60th anniversary of the Chevrolet Chevelle. Autocross competition, a burnout contest and other demonstrations are also planned.

For more information, visit good-guys.com.

Kahn Media Makes Inc. 5000 List of Fastest-Growing Private Companies

Kahn Media, the Southern California-based automotive, luxury and outdoor lifestyle public relations and marketing agency, has earned a spot on the Inc. magazine 5000 list of fastest-growing companies for the fourth time.

The Inc. 5000 is open to privately held, for-profit companies based in the United States, and the companies are ranked according to percentage revenue growth from 2020 to 2023. Among this year's top 500 companies, the average median three-year revenue growth rate is 1,637%. In all, this year's companies have added 874,458 jobs to the economy during that period.

"Kahn Media has experienced transformative growth in recent years. What started as a one-man operation has turned into a team of nearly 30 specialists in half a dozen states, serving a prestigious roster of domestic and international clients in the automotive, luxury and outdoor lifestyle sectors," said Dan Kahn, president and CEO of Kahn Media. "To earn a spot on this exclusive list for the fourth time speaks to the passion and drive of our team and the continued engagement with clients, media and creators worldwide. We are thrilled to be included among such esteemed company and are looking forward to continuing our growth and success in the years to come."

For the complete list of companies on the Inc. 5000 list, visit inc.com/inc5000.

For more information on Kahn Media, visit kahnmedia.com.

Got company news? Releasing a new product? Contact editors@sema.org.

By Ashley Reyes

Attendees at the 2024 SEMA Show, November 5-8 in Las Vegas, can take part in a one-of-a-kind leadership training led by renowned Dale Carnegie, the global training organization that has helped thousands of businesses and millions of people create positive change and successful growth.

Offered on Tuesday, November 5, and Wednesday, November 6, from 9 a.m. to 3 p.m. PT, the "Management Essentials for Leaders, Presented by Dale Carnegie" SEMA Show Education session will help business owners and leaders gain new skills in confident and assertive leadership within the automotive aftermarket sector.

The session will kick off with presentations from a panel of industry leaders followed by three interactive workshops:

Session 1: The Confident Leader: Communicate with Impact

• This workshop equips individuals to turn reluctance into confidence, helping them conquer self-defeating thoughts and broaden their comfort zones. Participants will gain skills to communicate clearly, confidently and purposefully, fostering personal and professional growth.

Session 2: Secrets to Leading with Assertiveness

• This workshop helps participants recognize various behavioral styles, such as passive, assertive and aggressive, in themselves and others. They will learn to confidently assert themselves without seeming aggressive, master persuasive speaking and effectively apply assertiveness to gain cooperation.

Session 3: Driving Dialogue: Navigating Difficult Conversations

• During the final workshop, participants will use skills from earlier sessions to handle challenging situations diplomatically. They will learn the six rules for disagreeing agreeably and hone their abilities in giving and receiving constructive feedback, promoting positive interactions and resolving conflicts effectively.

SEMA Show attendees who sign up and complete the course will receive a free copy of "Take Command: Chapter 1 – Take Command of Your Thoughts" by Dale Carnegie, access to a complimentary Growth Opportunity Analysis, certificate of completion with 0.04 Continuing Education Units (CEUs) and participant materials which include Dale Carnegie's Golden Book, a pen, a chance to win their own copy of "How to Win Friends and Influence People" and a Dale Carnegie scholarship valued at $2,395.

SEMA Show attendees can save $75 dollars on the course by registering now through September 27. After September 27, the course price will increase from $175 to $225. Secure your seat here for the Tuesday, November 5, session and here for the Wednesday, November 6, session.

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving tremendous levels of support from across the industry, with 2,400 exhibitors projected to display their latest products and services to thousands of attendees and media.

"Enthusiasm continues to build for the 2024 SEMA Show," said Andy Tompkins, SEMA trade show director. "Education is just one of the many benefits offered to attendees and we are thrilled to welcome back Dale Carnegie as part of our mission to help upskill the current and future generation of automotive aftermarket professionals."

Attendee, buyer, and media registration for the 2024 SEMA Show is open at semashow.com/register. Registration is only $60 for qualified attendees who register by Friday, September 27. Deadlines and fees for other registration categories can be found at semashow.com/register. 

By SEMA News Editors

You might've heard of the 1,000-HP Exorcist by Hennessey Performance, but have you seen it in action? The Texas-based tuner recently put one of its upgraded Camaro ZL1s to the test at the Pennzoil Proving Ground to demonstrate its performance potential.

Hennessey’s boost in output for the 6.2L, V8-powered Camaro ZL1 takes power from the factory-provided 650 HP, up to 1,000 HP. An extensive list of upgrades includes a new high-flow supercharger, high-flow air induction system, custom HPE camshaft and more.

For the full list of upgrades, visit hennesseyperformance.com.

By the SEMA Washington, D.C., office

The U.S. Environmental Protection Agency (EPA) recently announced a proposed rule that would ban most uses of a chemical called 1-bromopropane (1-BP) under the Toxic Substances Control Act (TSCA). 1-BP is a solvent commonly used in automotive care products such as engine degreasers, brake cleaners, refrigerant flushes and spray adhesives. If your business is affected by the proposed rule on 1-BP, SEMA's Washington, D.C., office urges you to submit your comment by September 9, 2024, here. 

The EPA will host a webinar on Wednesday, August 28, at 1:00 p.m. EDT/10 a.m. PDT to provide an overview of the proposed regulation of 1-BP. 

According to the webinar notice, the agency is interested in hearing from stakeholders who can provide their perspectives on the implementation timeframes and the feasibility of requirements in their workplaces. If you would like to provide remarks during the webinar, please register by Wednesday, August 21, at 5:00 p.m. EDT/2:00 p.m. PDT, and select "Yes, I plan to attend and provide oral remarks" when registering. You can also register to listen to the webinar, but you must sign up by Wednesday, August 28, at 12:00 p.m. EDT/9:00 a.m. PDT. Click here to register to participate or listen to the webinar.  

If finalized as drafted, the proposal would ban all consumer use of products that contain 1-BP except when used in building and construction insulation materials. The ban on consumer use would go into effect within six months after the final rule is published. The proposed rule would also require extensive worker protections for industrial and commercial uses of 1-BP. 

The EPA will require any non-federal workplaces that continue using the chemical in industrial or manufacturing settings to implement a Workplace Chemical Protection Program that includes exposure limit monitoring, recordkeeping and educating workers on safety when working with or near the chemical within 12 months of the finalized rule. The proposal would also require the use of personal protective equipment (PPE) such as respirators and chemical-resistant gloves within six months to protect workers from exposure to 1-BP. The agency acknowledges that many workplaces already have stringent safety controls to reduce exposure to 1-BP, and these safety measures may reduce exposure concentration limits proposed in the rulemaking. 

The proposed risk management rule is based on the EPA's August 2020 TSCA section 6 risk evaluation, as amended by the December 2022 final revised risk determination for 1-BP.  

For more information, please get in touch with Tiffany Cipoletti at tiffanyc@sema.org.