The U.S. Environmental Protection Agency (EPA) will require an orange-and-black label be placed on fuel pumps dispensing gasoline with 15% ethanol (E15). The label will warn consumers not to use the fuel in vehicles older than model-year 2001 since it could cause damage. The EPA had previously approved the sale of E15 for vehicles made in MY 2001 or later, actions opposed by SEMA.  While making it “illegal” to use E15 in older vehicles, the agency placed the burden on the motorist not to misfuel the vehicle. The EPA agreed with SEMA that the corrosive effects associated with E15 posed a risk to these vehicles. In comments previously submitted to the EPA, SEMA opposed the labeling rule as inadequate protection.

Several lawsuits have been filed to overturn the EPA’s decision to allow the sale of E15. It may take months or even years to resolve the suits. SEMA-supported legislation has also been introduced in Congress to block implementation of the E15 rulings. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA represents thousands of companies that market products for these vehicles and, through its SEMA Action Network, millions of enthusiasts who buy and operate these automobiles. 

For more information, contact Stuart Gosswein at stuartg@sema.org.

The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form that is part of the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909/978-6713.

Here are the latest additions to the list:

Engine/Underhood Components

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Kirstin Stone, 951/544-9281; 661/257-4462 (fax). Website: www.airflowresearch.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue FLame" diesel performance motor oils, Champion "CLassic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660/890-6231; 660/885-2867 (fax). Website: www.championbrands.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, sidexsides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951/372-1236 (fax). Website: www.gibsonexhaust.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909/481-3888; 909/987-8051 (fax). Website: www.volant.com.

Exterior Products/Accessories

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866/213-2873, ext. 356. Website: www.atsdesign.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903/785-8939; 903/782-9890 (fax). Website: www.BodyguardBumpers.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408/313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877/878-9336, ext. 287. Website: www.truxedo.com.

Interior Products/Accessories

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717/741-2665; 717/741-2665 (fax). Website: www.speeddawg.com.

Suspension/Brake Components

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888/313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Poyurethane suspension and drivetrain components. Contact: Mike Papazian, 949/361-3935; 949/361-3940 (fax). Website: www.energysuspension.com.

Wheels & Tires

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888/313-2580. Website: www.BMFwheels.com.

Other Products/Services

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219/263-0073; 219/531-7797 (fax). Website: www.kbs-coatings.com.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Here are the previous Submissions for the list:

Engine/Underhood Components

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913/338-2886; 913-338-2879 (fax). Website: www.procharger.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800/538-3627, ext. 1729; 610/372-8613 (fax). Website: www.odysseybattery.com.

Exterior Products/Accessories

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717/577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402/385-3051; 402/385-3360. Website: www.blueox.com.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909/923-7075. Website: www.egrusa.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812/384-4441, ext. 16; 812/384-4592. Website: www.hi-lift.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805/226-8200; 805/226-8150 (fax). Website: www.lazerstar.net.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281/880-6322; 281/880-6325 (fax). Website: www.n-fab.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800/407-5776; 800/407-2631. Website: www.ORACLElights.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952/641-2334; 952/435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701/746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858/410-6020; 858/450-5078 (fax).

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951/270-5388; 951/270-5391 (fax). Website: www.trexbillet.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Cargo slides for trucks, vans and SUVs. CargoGlide offers several models to suit individual and company needs from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239/340-9605.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877/404-6822; 800/790-1248 (fax). Website www.got2bwireless.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610/289-0488, ext. 4002; 610/289-1766 (fax). Website: www.vdo.com/usa.

Suspension/Brakes

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877/995-0003; 619/330-4609. Website: www.calipercovers.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517/279-2384, ext. 250; 517/278-2316. Website: www.bds-suspension.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559/734-7451. Website: www.hellwigproducts.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305/463-7778; 305/256-1007 (fax). Website: www.vossenwheels.com.

Other Products/Services

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form that is part of the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909/978-6713.

Here are the latest additions to the list:

Engine/Underhood Components

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Kirstin Stone, 951/544-9281; 661/257-4462 (fax). Website: www.airflowresearch.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue FLame" diesel performance motor oils, Champion "CLassic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660/890-6231; 660/885-2867 (fax). Website: www.championbrands.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, sidexsides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951/372-1236 (fax). Website: www.gibsonexhaust.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909/481-3888; 909/987-8051 (fax). Website: www.volant.com.

Exterior Products/Accessories

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866/213-2873, ext. 356. Website: www.atsdesign.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903/785-8939; 903/782-9890 (fax). Website: www.BodyguardBumpers.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408/313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877/878-9336, ext. 287. Website: www.truxedo.com.

Interior Products/Accessories

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717/741-2665; 717/741-2665 (fax). Website: www.speeddawg.com.

Suspension/Brake Components

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888/313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Poyurethane suspension and drivetrain components. Contact: Mike Papazian, 949/361-3935; 949/361-3940 (fax). Website: www.energysuspension.com.

Wheels & Tires

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888/313-2580. Website: www.BMFwheels.com.

Other Products/Services

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219/263-0073; 219/531-7797 (fax). Website: www.kbs-coatings.com.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Here are the previous Submissions for the list:

Engine/Underhood Components

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913/338-2886; 913-338-2879 (fax). Website: www.procharger.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800/538-3627, ext. 1729; 610/372-8613 (fax). Website: www.odysseybattery.com.

Exterior Products/Accessories

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717/577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402/385-3051; 402/385-3360. Website: www.blueox.com.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909/923-7075. Website: www.egrusa.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812/384-4441, ext. 16; 812/384-4592. Website: www.hi-lift.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805/226-8200; 805/226-8150 (fax). Website: www.lazerstar.net.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281/880-6322; 281/880-6325 (fax). Website: www.n-fab.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800/407-5776; 800/407-2631. Website: www.ORACLElights.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952/641-2334; 952/435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701/746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858/410-6020; 858/450-5078 (fax).

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951/270-5388; 951/270-5391 (fax). Website: www.trexbillet.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Cargo slides for trucks, vans and SUVs. CargoGlide offers several models to suit individual and company needs from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239/340-9605.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877/404-6822; 800/790-1248 (fax). Website www.got2bwireless.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610/289-0488, ext. 4002; 610/289-1766 (fax). Website: www.vdo.com/usa.

Suspension/Brakes

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877/995-0003; 619/330-4609. Website: www.calipercovers.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517/279-2384, ext. 250; 517/278-2316. Website: www.bds-suspension.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559/734-7451. Website: www.hellwigproducts.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305/463-7778; 305/256-1007 (fax). Website: www.vossenwheels.com.

Other Products/Services

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

RTI Technologies Inc. hired Mike Cable (left) as vice president of sales and Keith Korchma as East region sales director.

RTI Technologies Adds Two Sales Executives
RTI Technologies Inc. hired Mike Cable as vice president of sales and Keith Korchma as East region sales director. Cable has more than 30 years of experience in the automotive repair industry and currently serves as the president of the Equipment and Tool Institute's board of directors. Prior to joining RTI, Cable was the senior vice president of sales and marketing for Hickok Inc. Korchma, who was most recently with StreetGlow Inc., will be responsible for leading sales, driving revenue and contributing to product enhancements throughout the eastern United States and Canada.

Royal Purple Announces Royal Bird eBay Auction
On July 2–3, Royal Purple’s Executive Vice President Mark McFann and PowerblockTV host Courtney Hanson will officially announce the Royal Bird eBay auction to benefit the Hot Rodders Children’s Charity. Following Royal Purple’s sponsorship of the second build of PowerblockTV’s new series "Search & Restore," McFann was inspired to offer his ’69 Pontiac Firebird for auction.

The first-generation Firebird was produced by General Motors’ Pontiac Division between 1967 and 1969, sharing the same platform as the Chevrolet Camaro, and modifications to date are: a 474ci all-aluminum engine from Butler Performance; TCI 700-R4 auto trans; Currie 9-in. with 35-spline axles; Baer Brakes with hydraboost; Edelbrock Performer RPM Pontiac heads; Edelbrock Performer RPM intake; Edelbrock 800 carb; American Racing Torq Thrust II wheels (17x8 front, 18x10 rear) wrapped in Yokohama rubber; driveshaft by the Driveline Shop; Flowmaster Exhaust; Flaming River steering column and joints; fuel tank from Rick's Hot Rod Shop equipped with Aeromotive pumps and filters; full Hotchkis Suspension; AFCO fan and radiator; Lizardskin ceramic insulation inside and underneath; QuickShift shifter boot and pedals; A/C by Hot Rod Air; Russell lines and fittings; Dougs headers; Kicker sound system; Year One interior, body trim and lights; Recaro seats; and paint by Hillbilly Graphics.

The auction will go live on eBay July 2 and will close July 11. For the auction link and more information, visit www.royalpurple.com/give.

“Cruise the Cruise” participants will ride comfortably in a genuine '62 double-deck London bus.

Special SEMA-Member Offer for Woodward Dream Cruise
Challenger Consulting is offering SEMA members a unique opportunity to experience the Woodward Dream Cruise through its "Cruise the Cruise" promotion. The Woodward Dream Cruise is considered the world's largest one-day automotive event, drawing more than 1.5 million people and 40,000 classic cars each year, according to event coordinators.

To help experience the cruise up close and in style, “Cruise the Cruise” participants will ride comfortably in a genuine ’62 double-deck London bus, remodeled for fun.

In addition to an elevated view from both decks of the bus, members will enjoy a conductor narrating the sights and landmarks; snacks and cold drinks aboard the bus; a picnic lunch and curbside grandstand, shared with two classic and antique car clubs; stops at OEM displays to see special cars, new parts, see the cruise on foot and shop for souvenirs; stops at other major displays; and dinner inspired by the cruising culture of the ’50s and ’60s.

Seating is very limited, and the cost per person is $185, which includes all of the above. For more information and to register for “Cruise the Cruise,” contact Charlie Henry at 248/477-1970 or e-mail charlie@challengerconsultingllc.com.

Ride Rite Install Featured on "Trucks!"
The PowerBlock TV show "Trucks!" will feature the installation of Ride Rite from Firestone Industrial Products during upcoming episodes on Spike TV, July 9 and 10, 2011. "Trucks!" hosts Kevin Tetz and Ryan Shand installed a no-drill Ride-Rite air helper springs kit on a ’11 Ford F-350 Super Duty that is used throughout the PowerBlock's sister series, "Search & Restore." In addition, "Trucks!" also showcases the installation of Firestone's Wireless Air Command air accessory system.

CEC helped to transform a Mercedes E550 into a stylish Autobot for Transformers: Dark of the Moon.

CEC Creates Autobot for Transformers 3
CEC announced its involvement in the upcoming movie, Transformers: Dark of the Moon, through the creation of one of the newest characters, Q. The company reported that its founder Claus Ettensberger was contacted by the movie's director and producer, Michael Bay, to design the newest Autobot, and CEC transformed a base Mercedes E550 into a stylish Decepticon fighter. The conversion included a custom blue paint job, an aerodynamic kit, a front spoiler, side skirts, a rear skirt, a decklid spoiler, fenders, suspension and an exhaust system.

ASA Tire Systems and NextVault Partner to Benefit Tire Dealers
ASA Tire Systems and NextVault have announced a partnership to deliver hosted data backup and recovery services for tire dealers. NextVault, now a Premier Partner of ASA, will now offer automated, secure, offsite, redundant data protection services for all ASA clients.

	Join SEMA in welcoming the new Board of Directors, thanking outgoing Board members and honoring the newest Hall of Fame members at the upcoming 2011 SEMA Installation Banquet & Gala Fundraiser.

The deadline to purchase tickets for the 2011 SEMA Installation Banquet & Gala Fundraiser is Tuesday, July 5, 2011.

The event takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California, where hundreds of industry professionals will gather to welcome the new SEMA Board of Directors, thank outgoing Board members and honor the newest SEMA Hall of Fame members.

To order tickets, click here or contact Michelle Harris at michelleh@sema.org or 909/978-6684.

	Join SEMA in welcoming the new Board of Directors, thanking outgoing Board members and honoring the newest Hall of Fame members at the upcoming 2011 SEMA Installation Banquet & Gala Fundraiser.

The deadline to purchase tickets for the 2011 SEMA Installation Banquet & Gala Fundraiser is Tuesday, July 5, 2011.

The event takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California, where hundreds of industry professionals will gather to welcome the new SEMA Board of Directors, thank outgoing Board members and honor the newest SEMA Hall of Fame members.

To order tickets, click here or contact Michelle Harris at michelleh@sema.org or 909/978-6684.

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.  

	Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

Gartshore’s involvement with SEMA was extensive. He was a volunteer on the SEMA Board of Directors, serving three consecutive terms, from 1999–2005 and was a Select Committee member of SEMA's Motorsports Parts Manufacturers Council (MPMC) from 2003–2005. Gartshore was recently re-elected to the MPMC Select Committee in 2010, and was a current volunteer on the MPMC Hall of Fame Task Force.

Within the association, Gartshore was recognized equally for his friendly demeanor as well as his dedication to the specialty-equipment market. Baer Brakes currently has the following posted on its website: "Todd was known for his great sense of humor; he loved to make people smile and laugh."

Gartshore’s commitment to the industry extended well beyond the motorsports market. Most recently, he supported the association's Town Hall Series by serving as one of the hosts to the inaugural event held in February in Scottsdale, Arizona.

"It was a pleasure to work with a man who had a passion for the industry and a willingness to help SEMA at every level," said SEMA President and CEO Chris Kersting. "Todd was not only an asset on the Board, but he was also an ambassador to SEMA members."

SEMA extends its sincerest condolences to Gartshore's family and friends and the entire team at Baer Brakes.

The funeral for Todd Gartshore will be at the St. Bernard of Clairvaux Catholic Church on July 13, at 11:00 a.m. The church is located at 10755 North 124th Street, in Scottsdale, Arizona.