Thu, 09/01/2011 - 11:15

 

  sinbad
  Sinbad will headline the 2011 SEMA Show banquet.

Over the past few decades, SEMA has hosted the top names in entertainment. It's rare to ever ask the same entertainer back twice, but given stand-up comedian and actor Sinbad's outstanding performance in 2004, a return engagement seemed inevitable. With the ability to tailor his show to the industry, Sinbad gets the crowd involved and readily improvises to hilarious effect. It promises to be a great show to cap the night.

Sinbad arrived on the comedy scene with a “hit-’em-in-the-face” style of comedy that has kept audiences laughing in the aisles for more than two decades. He freely admits that he doesn’t know any jokes, except for the ones that his dad told him “back in the day.” Sinbad tells stories. The basis of his humor comes from everyone he meets, everything he’s seen and everything he’s done.

Ranked by Comedy Central as one of the top 100 stand-up comedians of all time, Sinbad has built a loyal following by taking audiences’ painful trials or embarrassing tribulations of day-to-day life, throwing them back in their faces and causing an uproar of comedic hysteria. He can also make it sound profound without being profane. Not that he’s any kind of choirboy, but by being the son of a preacher man, he decided to keep his comedy clean after his father attended one of his early performances. Up to that time, he had been what he describes himself as ”semi-dirty.”

Sinbad says he learned that night that “funny is funny,” and that masters of dirty comedy, such as Redd Foxx, Richard Pryor and Lenny Bruce, could all have worked clean without losing a step. Sinbad is internationally known for his starring appearances in hit movies, such as Jingle All the Way, playing opposite Arnold Schwarzenegger; Houseguest, co-starring the late Phil Hartman; and his film debut Necessary Roughness, where he performed none of his own stunts. He has starred in the television sitcom “A Different World” and his own series “The Sinbad Show.”

Entertainment mogul Quincy Jones sought out Sinbad to host UPN’s first late-night talk show “Vibe.” He also appeared as a recurring guest star on the Showtime Original Series Resurrection Blvd. Sinbad has even written a self-help book entitled Sinbad’s Guide to Life: (Because I Know Everything). Sinbad has drawn legions of fans from his HBO highly rated comedy specials, including “Brain Damaged” (1991), “Afros & Bellbottoms” (1993), “Son of a Preacher Man” (1996), and “Nuthin But The Funk” (1998). His annual HBO music concert series “Sinbad’s 70’s Soul Music Festival” received the prestigious NAACP Image Award consecutively for two years as the “Most Outstanding Variety Series/Special.”

A one-time basketball standout for the University of Denver, Sinbad agrees that everything he needed to know for comedy he learned from playing basketball. There are a number of things comedy and basketball have in common. One of the most important to Sinbad is “the competitive aspect that teaches you to never give up.” Now there is one part of Sinbad’s life that has been a well-kept secret—he is a closet nerd. This comes in handy as a master of technology during private corporate engagements for clients, such as Intel Corp., Breakaway Technologies, Apple and Microsoft, among many others.

As an intermediary to community-focused technology solutions, Sinbad believes no one should be left behind in training and education. He has served as a spokesperson for the National Action Council for Minorities in Engineering (NACME) encouraging minorities to pursue studies in science, math and engineering. In honor of his parents Donald and Louise Adkins, Sinbad has established an academic scholarship in their name at the esteemed Morehouse College in Atlanta. Showing his appreciation for our armed servicemen, the comedian/actor has participated on USO tours and performed at the USO of Hampton Roads 2006 Patriotic Festival.

Sinbad has appeared on the FX Television series “It’s Always Sunny in Philadelphia.” Also, his long-awaited stand-up special aired on Comedy Central this past February. Most recently, Sinbad was seen in the third season of NBC’s “Celebrity Apprentice.”

Thu, 09/01/2011 - 11:09

SEMA News—September 2011

Foursquare

When a Cellphone Becomes a Handshake

     Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare.
     
Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare. Once seen as a quirky way to use a cell phone to broadcast the user’s precise location to friends, complete strangers and/or local merchants, foursquare is being embraced as a serious marketing tool these days by hundreds of thousands of businesses and organizations.

Essentially, merchants use the service to offer special deals to consumers who “check in” at the store’s brick-and-mortar location with foursquare-enabled cell phones. The latest enterprise to join the party is American Express, which rolled out a campaign with foursquare in June that automatically processes discounts and specials for AMEX users who check in and make a purchase at participating retailers.

Some of the deals are fairly aggressive. Sports Authority, for example, is offering a spend-$50-get-$20-back offer to foursquare users who make a purchase under the American Express promotion.

“The success of our pilot just a few months ago proved that American Express’s digital capabilities and foursquare’s expanding application created something extremely powerful,” said Ed Gilligan, American Express’s vice chairman. “We’re thrilled to take this partnership to the next level. For us, this is just the beginning.”

As with all foursquare promotions, consumers take advantage of the offer by downloading an application from foursquare’s website, which enables them to check in with all participating merchants. Users generally redeem foursquare offers by showing their cellphones to a store cashier, who reads a coupon code off the phone and then punches it into the register for the discount. But the American Express promotion is more elegant: Store personnel simply swipe the foursquare purchase with the American Express card, and the special discount or other deal is automatically processed by American Express.

The card company is able to pull this off by requiring shoppers to register for its promotion at the American Express website. Once registered, card members “load” the specific store specials they want to redeem right onto their cards, and American Express takes care of the rest.

    Once seen as a quirky way to use a cell phone to broadcast the user’s precise location to friends, complete strangers and/or local merchants, foursquare is being embraced as a serious marketing tool these days by hundreds of thousands of businesses and organizations.
     
“The load-to-card functionality of the Smart Offer APIs provides the millions of American Express merchants with an effortless way to serve up specials,” said Dennis Crowley, foursquare’s CEO. With the promotion, the credit-card company also announced plans to release an easy-to-use online tool soon that will enable retailers to create other coupon-less offers backed by American Express.

During the past two years, increasing numbers of businesses have made foursquare popular by texting electronic coupons and similar specials to passersby’s foursquare-enabled cell phones. For some, the effort has resulted in significant gains in spontaneous foot traffic. In addition, foursquare has attempted to stoke interest by offering a number of other pre-designed sales incentives. These include deals for “swarms” of friends who visit a store simultaneously, and “flash” specials good for only a short period of time.

The service is also imbued with a sense of play. Members can use foursquare to alert other users to their precise whereabouts for spontaneous meetings. And they can post reviews of restaurants, nightclubs and other gathering places on foursquare, which can be shared with the foursquare community.

   
   
Already on the social media radar, foursquare turned heads again earlier this year with its report that it had signed up its 10 millionth user worldwide. Currently, more than 3 million people check in to foursquare every day, and more than 400,000 merchants and organizations are promoting with the GPS service in some way, according to a report on the company’s website.

Not surprisingly, some of the biggest guns on the web are trying to elbow in on the upstart’s success. Facebook offers a similar check-in service that it calls Places. And Google features check-in social networking as part of its Latitude service. Other key players scrambling for market share include Gowalla, Yelp Check-ins, Groupon Now and Loopt.

Some consultants see this phenomenon in GPS social networking as part of a larger trend in which digital media is expected to devour an increasingly larger share of local advertising dollars.

“Our analysis indicates that as advertisers move to online, mobile and, particularly, the variants of social media, we are fast approaching a tipping point where digital media will soon become a dominant segment of the local advertising marketplace,” said Tom Buono, CEO at BIA/Kelsey, a market research firm.

Overall, BIA/Kelsey predicts that digital media—delivered to consumers via mobile, Internet or other electronic methods—will grab 23.6% of all local ad spending by 2015. Fortunately, testing the waters with foursquare and similar services generally takes only a few minutes and can translate into substantially increased foot traffic and sales—although, to be fair, it can also be a complete dud.

With foursquare, retailers sign up for the service by logging on to the foursquare website, searching for their store in foursquare’s directory and claiming the establishment as their own. (If your store is not listed, you can easily add it yourself.) Once you’re verified as a bonafide rep of your business, you can try out the service by activating predesigned foursquare specials that have a proven track record with other retailers.

The company even offers an online dashboard, which can be used to track and distill the specials that work best for your store. Featured reports include accounts of total daily foursquare check-ins over time at your store, your most recent visitors, your most frequent visitors, the gender breakdown of your visitors, the time of day people are checking in and similar stats.

     
Foursquare co-founders Naveen Selvadurai (left) and Dennis Crowley.
     
So far, there are seven pre-designed specials you can run with the click of a mouse:
  • Friends Special: Friends who arrive simultaneously as a group at your store get a discount or other reward.
  • Swarm Special: Designed for the more adventurous, this special rewards a pre-determined number of complete strangers with rewards for “swarming” your store at a specific time.
  • Flash Special: Perfect for foursquare types passing by your store, this special offers a discount or reward that may last only a few minutes.
  • Newbie Special: Any foursquare member who checks in to your store for the first time gets a discount or other reward—one of the easiest ways to create new customers.
  • Check-in Special: A coupon or reward for anyone who checks in to your store, whether they’re completely new or a longtime customer.
  • Mayor Special: One of the most commonly used promotions, this generally rewards a person who frequents your store more than any other customer. The concept may sound goofy, but there are people who consider jockeying for Mayorship of a store as an
    all-consuming, never-ending, competitive sport.
  • Loyalty Special: This rewards customers who repeatedly check in and buy a predetermined number of times or repeatedly check in during times when business is slow and similar variations.

Given the ease of entry, experimenting with GPS-driven services such as foursquare seems like a no-brainer. For the rabidly interested, there’s even a new online trade magazine devoted exclusively to tracking the burgeoning business of location-based services and advertising called Streetfight.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Contact: 631/256-6602; joe@joedysart.com; or www.joedysart.com
Thu, 09/01/2011 - 10:51

SEMA News—September 2011

Profitable Partnerships Globally

Programs and Resources to Connect SEMA Show Exhibitors With International Buyers

By Linda Spencer

     Show exhibitors looking to export should sign up for a free listing in the 2011 SEMA International Buyers’ Guide using the online form
Show exhibitors looking to export should sign up for a free listing in the 2011 SEMA International Buyers’ Guide (IBG). The deadline to include your company in the directory is September 2. The IBG is provided to international buyers at the 2011 SEMA Show and all year at major overseas trade shows.
     
Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States. Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates, Venezuela and the United Kingdom. SEMA offers a variety of programs and resources to link Show exhibitors with these international distributors and retailers.

International Buyers’ Guide

Show exhibitors looking to export should sign up for a free listing in the 2011 SEMA International Buyers’ Guide using the online form. Beat the early September 2 deadline to include your company in the directory, which will be provided to international buyers at the 2011 SEMA Show and all year at major overseas trade shows. This benefit is available only to 2011 SEMA Show exhibitors.

Seminars

Attend three international seminars taking place Monday, October 31, at the start of SEMA Education Days.

  • 11:00 a.m.–12:00 p.m.: Beyond Borders: The Logistics Behind Global Growth

A panel of industry experts will provide a high-level overview of trends in international markets and provide best practices for international logistics. Learn what to do from real-world case studies—and what pitfalls to avoid when shipping product overseas.

  • 1:00 p.m.–2:00 p.m.: Selling Into the Brazilian Market: Insider Tips

A new SEMA survey will be released on the specialty-equipment market in Brazil later this year. Learn the latest trends, applications and perceptions of U.S. brands. Hear from local distributors and media.

  • 3:00 p.m.–4:00 p.m.: Opportunities for SEMA-Member Manufacturers in the United Arab Emirates

The United Arab Emirates and surrounding countries provide some of the best opportunities for U.S. manufacturers. Off-roading, car collecting and motorsports are growing in popularity. Learn how to cash in on this lucrative region.

International Happy Hour

More than 1,000 companies are expected at the 2011 SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance.

Global Media Awards

The eighth annual Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive a Global Media Award, which signifies the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure your products are featured in the New Products Showcase. (Visit www.SEMAShow.com/exhibitor-manual and select the “New Products Showcase” link under “Marketing, Advertising & Sponsorships” to get started.) Go to www.sema.org/sema-news/2011/2 to see the SEMA News story about last year’s winners.

Center for International Commerce

     Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States.
The SEMA Center for International Commerce is just one of the valuable resources that will allow SEMA Show exhibitors to connect with international buyers.
     
The SEMA Center for International Commerce (CIC), located in room S224 of the Las Vegas Convention Center, is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available in the CIC.

U.S. Export Pavilion

The U.S. government is sponsoring a U.S. Export Pavilion at the 2011 SEMA Show to highlight programs designed to help U.S. companies expand into global markets. From using the latest export statistics to finding the easiest shipping methods, companies can talk to trade experts to plan an export strategy to target new markets and find new buyers. Visit booth #38129.

Companies today receive international sales inquiries every day, but some worry about complying with the latest export regulations or ensuring payment from unknown buyers. More and more companies are learning that federal government programs exist to help them expand their international sales and navigate the export process. At the U.S. Export Pavilion, U.S. government agencies will demonstrate their services and talk to companies interested in exporting their products internationally.

The objective of the Pavilion is to educate and assist U.S. companies on all aspects of exporting, including but not limited to:

  • Researching export markets
  • Accessing and using official U.S. trade statistics
  • Understanding how to properly classify export commodities
  • Finding international buyers
  • Complying with export regulations
  • Financing international transactions
  • Shipping products internationally
  • Understanding the Commerce Control List
  • Filing information in the Automated Export System

Exhibitors who stop by the Export Pavilion will receive a three-month trial offer to USATrade OnLine. This Internet-based product includes all access to the entire foreign trade database for the United States. It incorporates detailed information on every good imported into or exported out of the United States. This is a powerful tool that will help U.S. companies determine where there are export markets for their products and in which markets they can be competitive. For more information on any of these programs, contact Linda Spencer at lindas@sema.org.

Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.
Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.
Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.
Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.
Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.
Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.
Thu, 09/01/2011 - 10:28
 

Ford Out Front

Ford will celebrate its racing heritage through a unique booth display and an outdoor exhibition at the 2011 SEMA Show.

Ford Motor Company will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry's victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess.

In addition to highly modified examples of its current car and truck lines, the Ford booth at the SEMA Show will feature examples of its classic racing lineage. Some of the machines that will be on hand include the Lotus that Jim Clark drove to victory in the 1965 Indy 500; the Mark IV GT40 built by Carroll Shelby, in which A.J. Foyt and Dan Gurney won the 1967 24 Hours of Le Mans; the Boss 302 Mustang in which Parnelli Jones posted five 1970 Trans Am wins; Bill Elliott's ’87 Thunderbird, which still holds the top speed for any NASCAR qualifying run at 212 mph; multi-year NHRA champion John Force’s Funny Cars; and the No. 21 Ford in which rookie Trevor Bayne won this year’s Daytona 500.

“These cars reflect the spirit and success of the Ford team across venues and around the world,” said Kevin Keling, Ford’s North America corporate events manager. “The lessons from racing transfer into the production-based cars and trucks you will see on display.”

The company will also celebrate its current crop of star drivers and racing vehicles in the Ford Out Front exhibition, which will once again assume a place of prominence just outside the halls of the Las Vegas Convention Center. The Ford Out Front experience will showcase Ford high-performance drivers performing drifting, gymkhana and freestyle demonstrations in Ford high-performance products. In 2010, Ford brought drivers Vaughn Gittin Jr. and Ken Block to the SEMA Show, and the program will be even bigger and better for 2011. It will showcase more drivers, more vehicles and a track that will be double the size of last year’s arena. The race drivers will provide rides for a select group of lucky attendees who will be chosen at random to experience high-performance Ford action from an in-car perspective. In addition, instructors from the Ford Racing High Performance Driving School will join the action to allow even more access to the course.

It all adds up to a celebration not to be missed. Join Ford at the 2011 SEMA Show, to be held at the Las Vegas Convention Center, November 1–4.