By SEMA News Editors

The 2024 SEMA Show will create history by live-streaming 31 hours of Show highlights, offering a rare glimpse at the exclusive event typically reserved for industry professionals only. From Tuesday, November 5, to Friday, November 8, 2024, viewers worldwide can tune in to SEMA Live on SEMA Show's YouTube and Facebook channels to experience the best of the SEMA Show as it takes over the Las Vegas Convention Center grounds and captures the attention of automotive enthusiasts across the globe. 

The launch of SEMA Live is the latest evolution of the relationship between the industry and the passionate consumer community, innovating the industry's gathering to meet the needs of the marketplace. 

SEMA Live invites fans inside the digital doors of the SEMA Show, allowing them to witness the unveiling of new products, keep up to date with the latest industry trends and insights while creating opportunities for broader awareness of automotive culture, and expanding the Show's reach as the epicenter for industry growth and innovation. 

Chris Jacobs will host the action from the SEMA Live studio in West Hall, and he will be joined by remote reporters Alliyah Becerra and JC Fernandez, who will take viewers behind the scenes of the Show's top features. Viewers can look forward to exciting vehicle reveals, exhibitor highlights, celebrity appearances and exclusive interviews with industry leaders and luminaries. Additionally, Adrienne "AJ" Janic will report from the SEMA Battle of the Builders stage, offering a front-row seat into the competition that celebrates the best car builders in the automotive aftermarket. 

"SEMA Live is a reflection of our commitment to expand the reach of this amazing industry," said RJ de Vera, SEMA vice president of marketing. "We know enthusiasts are eager for this content, and we're thrilled to deliver a one-of-a-kind experience that highlights the incredible work and innovation happening across the industry." 

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors--including 580 first-time exhibitors--projected to display their latest products and services to thousands of attendees and media. 

Scheduled highlights:  

• Booth Highlights: See innovative exhibits and new product introductions from every hall on the SEMA Show campus. 
• Celebrity Interviews: Hear from automotive legends and personalities like Antron Brown, Chip Foose, TJ Hunt, Jay Leno and Richard Petty, to name a few. 
• Industry Leaders: Gain insight from Cam Douglas (OPTIMA Batteries), Rick Love (Vintage Air), Kim Mathers (Ford) and many more. 
• SEMA Battle of the Builders: Follow along to see the 40 finalists, their iconic builds, Top 12 judging, and who wins the 11th annual Battle of the Builders competition. 
• Thrilling Activations: Get a glimpse into activations from Nitro Circus, OPTIMA Unleashed and Shell Performance Unbound. 
• Vehicle Reveals: Witness the debut of builds from Chip Foose, CTEK, Hemmings, Throtl, Ringbrothers and more. 

Watch the live stream starting Tuesday, November 5, through Friday, November 8, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

To learn more about the 2024 SEMA Show, visit www.semashow.com. 

By SEMA News Editors

Last year's SEMA Industry Awards Banquet, pictured above, was legendary, and this year's event will once again be one not to miss!

Fasten your seatbelts. The aftermarket night of the year returns to SEMA Week next Thursday, November 7, in Las Vegas. Join the celebration, complete with great friends, food, entertainment, and a few surprises, including special guest Harry Mack, the multi-talented artist and freestyle rapper best known for his unique, jaw-dropping visual and improvisational freestyle rapping (more details below). The extravaganza will also reveal the winner of several prestigious awards, including:

• Content Creator of the Year
• Robert E. Petersen Lifetime Achievement Award
• SEMA Person of the Year

Harry Mack Confirmed for 2024 SEMA Industry Awards Banquet

Get ready for jaw-dropping entertainment at this year's SEMA Industry Awards Banquet, set for Thursday, November 7, at the Westgate.

Get ready to be entertained by multi-talented artist and rapper freestyle lyricist Harry Mack! Mack is best known for his unique, jaw-dropping visual freestyle rapping. He first came to fame when his Venice Beach freestyle video went viral, which propelled him to opportunities that got him featured with Kendrick Lamar, Joey Bada$$, Ellen DeGeneres, Jennifer Hudson, Complex Music, RedBull, Music and the NBA. As a content creator, his self-produced YouTube series has amassed millions of views. Mack has surprised, impacted and entertained millions of people, leaving them with something unique that they can't wait to share with others. His content and live shows promote positivity and keep fans engaged through mind-blowing interactive performances. His unique approach to hip-hop revolves around the spirit of rhythmic improv. Blending the excitement of instrumental jazz improvisation with the impactful messages of hip-hop lyricism, Harry constantly strives to push the boundaries of his own abilities while reaching for new approaches to rap expression.

Tickets for the SEMA Industry Awards Banquet are $99 each. Purchase tickets here.

Host tables are also available. Contact Courtney Wright at courtneyw@sema.org to learn more and get involved.

2024 SEMA Industry Awards Banquet
Date: Thursday, November 7, 6:00 p.m. Reception, 7:00 p.m. Banquet
Location: Westgate Las Vegas Resort & Casino - Paradise Event Center (View on Google Maps)
Tickets: Tickets or host tables are required. Purchase SEMA Industry Awards Banquet tickets here.

By SEMA News Editors

The SEMA New Products Showcase at the 2024 SEMA Show, November 5-8 in Las Vegas, is a must-visit destination for any professional interested in the latest automotive innovations and trends. The New Products Showcase is a hub of cutting-edge technology, fresh trends and groundbreaking products, all presented to buyers, media, influencers, enthusiasts and professionals from around the world. With hundreds of companies displaying their latest advancements, the showcase is the ultimate place to discover the newest tools, components, and accessories that are setting the industry standard.

For automotive professionals, the New Products Showcase provides exclusive access to insights on what's next in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders.

This showcase is not only a valuable resource for buyers looking to stay competitive, but it's also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market.

Exhibitors, the SEMA News Products Showcase is still accepting submissions. Showcase your new products, company information, and booth number to thousands of professionals who command billions in buying power. The first product entry is always free, with additional product entries at $175 per submission. Submit New Product Showcase entries at semashow.com/newproducts, and read the rules and regulations here. Questions? Contact the SEMA Show office at 909-396-0289 or newproducts@sema.org. 

Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register. 

By the SEMA Washington, D.C., office

Know where the candidates stand and what's at stake by watching SEMA's series of election guide videos, in which the organization's Washington, D.C.-based experts break down the race for president, U.S. Senate and House of Representatives.

Watch our four-video series here:

And if you're headed to the 2024 SEMA Show in Las Vegas, plan to vote before you depart. Learn more at sema.org/vote.

By the SEMA Washington, D.C., office

Know where the candidates stand and what's at stake by watching SEMA's series of election guide videos, in which the organization's Washington, D.C.-based experts break down the race for president, U.S. Senate and House of Representatives.

Watch our four-video series here:

And if you're headed to the 2024 SEMA Show in Las Vegas, plan to vote before you depart. Learn more at sema.org/vote.

By SEMA News Editors

The SEMA Collision Repair Stage, Booth #32145 located in the Upper South Hall at the SEMA Show, will serve as a hub for industry engagement. Throughout the event, subject-matter experts from SEMA, the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS) will present on crucial topics, from emerging trends to the future of collision repair. In addition, live demonstrations will be conducted by experienced welding experts, offering hands-on learning of advanced techniques.

As part of the SEMA Collision Repair Stage schedule is a new program from I-CAR offering a hands-on virtual reality training experience. This cutting-edge tool accelerates skill development by simulating real-world scenarios, allowing technicians to practice hands-on techniques in a risk-free environment. I-CAR's VR program at SEMA will simulate high-voltage electric vehicle (EV) repairs modeled after I-CAR's EV cart. The cart is equipped with various components that mimic EV systems, providing a controlled environment for students to understand the complexities of EV technology, diagnostics and repair techniques. Attendees who test the VR experience at SEMA will have the unique opportunity to apply their newly acquired skills on an in-person EV cart.

For more, visit i-car.com/sema.

In addition, SCRS will present an exciting mix of seminars, networking and awards events next week. This year marks the 15th season of SCRS' acclaimed Repairer Driven Education (RDE) series. It was launched in 2010 as part of a new affiliation between the SEMA and SCRS, in response to the expressed interest of SCRS members to grow the paint, body and equipment sector's participation at the Show. The educational program--and the collision-repair and refinish industry--have since established themselves as key mainstays of the annual trade-only event.

This year's RDE sessions welcome back RDE alumni that include Kena Dacus, Decus Auto Body and Collision Repair; Josh McFarlin, AirPro Diagnostics; Mike Anderson, Collision Advice; Tim Ronak and Tony Adams, AkzoNobel; Danny Gredinberg, Database Enhancement Gateway; Jason Garfoot, 3M Collision; Nick Schoolcraft, Phoenix Solutions Group; Jeff Wildman, BASF Automotive Refinish; Phill Knapp, BASF Automotive Refinish; Andy Dingman, Calibration Technologies; Andrew Batenhorst, Pacific BMW Collision Center; Ryan Taylor, BodyShop Booster; Chris White and Danny Hacker, KECO Body Repair Products; Barry Dorn, Dorn's Body and Paint; and Michael Bradshaw, K&M Collision.

Every year, SCRS strives to provide perspectives and information from new first-time event speakers as well. This year, those include Sheryl Driggers, Collision Advice co-owner; Taylor Moss, OEConnection Repair Intelligence Team manager; David Ghodoussi, Opti-Coat CEO; and Kris Burton, Rosslyn Auto Body owner.

For more, visit the scrs.com/sema-rde-registration.

By SEMA News Editors

New images of an Audi A7 sedan prototype from SEMA News sources have revealed the vehicle's e-Tron-inspired interior.

The Audi A7 will still feature traditional gasoline engines and will be based on an updated version of Audi's MLB platform. Future models are expected to include mild hybrids or plug-in hybrids, according to sources, and like the smaller A5, the A7 is expected to prioritize four-cylinder engines. However, high-performance S and RS models may still utilize a plug-in hybrid system with six cylinders.

While the combustion and electric models will differ in terms of technology, they will look similar in design. The new A5 bears a resemblance to the A6 e-tron Concept shown in 2021, with both featuring sleek single-frame grilles, flared fenders nodding to Audi’s quattro heritage and slim LED headlights and taillights.

Inside, the A7’s cockpit design closely resembles that of the Audi A6 e-tron, with the primary difference being the steering wheel and HVAC layout. Options for touchscreen, steering wheel and voice controls remain available, while the widescreen display features adaptive layouts that adjust to driving conditions, displaying only the information needed at any given moment.

By SEMA News Editors

The 2024 SEMA Show begins in high gear with its annual Kickoff Breakfast, a long-standing tradition that unites the global automotive aftermarket community for a gathering that will set the direction of the market for years to come. Held on the opening day of the SEMA Show, Tuesday, November 5, at 7:00 a.m. PST, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino, the Kickoff Breakfast will welcome hundreds of exhibitors and attendees from around the world to celebrate the innovation and passion that drive the industry forward.

Hosted by Jarod DeAnda, this year's Kickoff Breakfast celebration will feature the presentation of several New Product Awards, recognizing cutting-edge introductions that have made significant contributions to the automotive aftermarket industry. The awards highlight the creativity, ingenuity and technical advancements of companies dedicated to shaping the future of automotive technology and design. The winners of Manufacturer of the Year and Channel Partner of the Year will also be announced.

The Kickoff Breakfast serves as the start of SEMA Week, focused on building connections, relationship-building and discovery. Throughout the SEMA Show and nightly events, attendees will have opportunities to collaborate, share knowledge and foster new partnerships that will shape the future of the industry.

"The Kickoff Breakfast is one of the most anticipated events each year, offering a chance for prominent automotive community members to come together and celebrate what makes our industry so unique--the relentless drive to innovate and improve," said SEMA Vice President of Events Tom Gattuso. "With an incredible lineup of awards and two major figures in car culture, this year's breakfast will be a fitting start to the Show."

Attendees will also be treated to a special conversation between Jay Leno, renowned comedian and car enthusiast attending his 20th SEMA Show, and popular automotive influencer Tavarish. The two will discuss their shared love for automobiles, observations about the industry and the evolving landscape of car culture in a lively and engaging exchange.

The Kickoff Breakfast will set the tone for the Show, which will feature incredible builds, new product launches, exhilarating motorsports demos and networking opportunities for professionals across all sectors of the automotive aftermarket.

All credentialed SEMA Show attendees can register to attend the breakfast free of charge.

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors--and 580 first-time exhibitors--projected to display their latest products and services to thousands of attendees and media. 

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com. 

EVENT DETAILS

Date: Tuesday, November 5

Time: 7:00-8:45 a.m. PST

Location: Paradise Event Center, Westgate Las Vegas Resort & Casino

By SEMA News Editors

Kick off your 2024 SEMA Week at the Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration--Tuesday, November 5, on the SEMA Show Campus--featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, O.A.R. and Reignwolf. (Buy tickets at SEMAShow.com.)

Ahead of the event, which will offer Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, SEMA News is sharing an exclusive spotlight on the headlining band from Buffalo, New York.

Formed by John Rzeznik and Robby Takac in 1986, The Goo Goo Dolls have quietly broken records, contributed a string of staples to the American songbook, connected to millions of fans and indelibly impacted popular music for three-plus decades. Beyond selling 15 million records worldwide, the group has garnered four GRAMMY Award nominations and nearly a dozen platinum and gold singles combined, and seized a page in the history books by achieving 16 number one and Top 10 hits. As a result, they hold the all-time radio record for most Top 10 singles.

Thus far, "A Boy Named Goo" (1995) has gone double-platinum, "Dizzy Up The Girl" five-times-platinum, and "Gutterflower" (2002) and Let Love In (2006) both went gold as "Something for the Rest of Us" (2010) and "Magnetic" (2013) bowed in the Top 10 of the Billboard Top 200. Their music continues to reach new audiences around the world and rack up platinum and gold statuses--including the recently platinum-certified "Slide," "Black Balloon" and "Better Days" --and has been covered by everyone from Taylor Swift to Phoebe Bridgers and Maggie Rogers. 

Among a string of hits, "Iris" clutched number one on the Hot 100 for 18 straight weeks and would be named "Number One Top 40 Song of the Last 20 Years." On the heels of going viral on TikTok, the track recently achieved seven-times-platinum status and re-entered the Billboard charts, yet again proving the timelessness of The Goo Goo Dolls' illustrious catalog. 

Click HERE to purchase general admission tickets.

Click HERE to purchase VIP tickets.

How to Attend Industry Night @ SEMA Featuring The Goo Goo Dolls

Open to all SEMA Showgoers and located on the Las Vegas Convention Center (LVCC) campus, Industry Night @ SEMA will bring the aftermarket's many communities together in one place as the association sets the stage for the biggest week of the year, adding to the SEMA Show's already unparalleled slate of opportunities to connect with fellow industry members.

General admission tickets for the event start at $39 (plus taxes and fees), while VIP tickets start at $89 (plus taxes and fees). Tickets are available on SEMAShow.com. Don't wait to secure your tickets--prices will increase as the Show approaches. Note: Industry Night @ SEMA tickets do not include access to the Las Vegas Convention Center SEMA Show exhibit halls.

By SEMA News Editors

The 2024 SEMA Show, November 5-8 in Las Vegas, will showcase the latest products and innovations inside a packed and bustling Las Vegas Convention Center. Equally exciting, however, are the spectacular outdoor motorsports activations, where thrilling demonstrations and high-energy experiences are a must-see, adding to the unforgettable atmosphere of the Show!

All of the SEMA Show's outdoor areas will include a featured vehicle display or activation, providing something for every type of attendee. In this SEMA News exclusive preview, we'll focus on the outdoor Diamond Lot activations adjacent to the West Hall. Visit here for more details on the Silver and Bronze Lot activations outside of West Hall next week!

SEMA Overland Experience 

Booth #71000, Diamond Lot (adjacent to West Hall)

The popular SEMA Overland Experience has grown beyond the SEMA Show floor and now resides outdoors adjacent to the West Hall.

Back by popular demand! This dedicated outdoor exhibit located adjacent to the West Hall, the SEMA Overland Experience gives attendees an immersive introduction to the world of overlanding. This year's Experience will showcase the latest trends in the world of overlanding--a lifestyle that merges off-road adventure with camping and self-sufficiency. Attendees will see dozens of cutting-edge innovations in custom-built vehicles designed to conquer rugged terrain and groundbreaking gear that supports off-grid living, offering a glimpse into the future of adventure travel. Find out more details on the SEMA Overland Experience in a previous SEMA News preview story here.

onX Offroad Build Challenge

Booth #71000, Diamond Lot (adjacent to West Hall)

Debuting this year, the 2024 onX Offroad Build Challenge will reach its thrilling finale at the SEMA Show, where the top builds will be on full display. The onX Offroad Build Challenge shines a spotlight on cutting-edge off-road innovation and showcases the creativity of prominent YouTube channels in the off-roading community. The competition boasts an impressive lineup of participants, including Bleeping Jeep, Rudy's Adventure and Design, Fab Rats, Mischief Maker JKU, Colt Builds It, Trail Mater, Dirtlifestyle, and Robby Layton Nation. Each channel brings its own unique style and expertise, transforming stock vehicles into off-road powerhouses.

"The SEMA Show, known for celebrating automotive innovation, is the perfect venue for the culmination of the Build Challenge," said Ian Johnson of the onX Offroad Build Challenge. "Attendees will get an up-close look at these one-of-a-kind off-road vehicles fresh off a week of tackling some of the most amazing trails in the Southwest and have a chance to meet the creators behind the builds."

Each team is tasked to build a vehicle that can take on technical rock crawling and be self-sufficient for multi-day overlanding. Teams will put their final rigs to the ultimate test on The Route to SEMA—a week-long wheelin' challenge concluding in Las Vegas for the 2024 SEMA Show. Episodes will air on the onX Offroad YouTube channel.

Vote and find out more details here.

Horsepower Rodeo

Booth #73000, Diamond Lot (adjacent to West Hall)

The Horsepower Rodeo will unite the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience. Showgoers won't want to miss these burnouts!

Off-Road Racing Build Clinic

Diamond Lot (adjacent to West Hall)

SEMA and UNLTD Off-Road Racing have teamed up with The Fab School and Competitive Metals to bring Showgoers the ultimate clinic on how to build an off-road race cage. 

Experts will demystify the process, starting with the correct tubing material to proper welding/jointing techniques. Get knowledge from the motorsports experts and get to building your dream off-road race vehicle! Multiple sessions will take place at the UNLTD/Fabschool Booth, so come prepared with your questions!

Ride With Us

Booth #72000, Diamond Lot (adjacent to West Hall) 

Ever want to ride a motorcycle? Ride With Us at the SEMA Show will have you on two wheels in 30 minutes!

Ride With Us will provide attendees with free 30-minute introductory motorcycle riding experiences designed for anyone who's thought about or wanted to try riding a motorcycle but hasn't yet. The company provides everything needed, including riding gear, to experience the thrill of two wheels.

You won't want to miss seeing these interactive activations in-person at the 2024 SEMA Show. Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register.