SEMA Show exhibitors perform a bodywork demonstration on the showfloor (top), while attendees inspect this lime-green, customized ’93 Chevy Silverado 1500 truck.

As the world’s premier automotive specialty-products trade show, the 2010 SEMA Show, to be held at the Las Vegas Convention Center from November 2–5, 2010, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to connect.

The Show covers the entire realm of the specialty-equipment industry and is comprised of 12 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Paint, Body & Equipment; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; and Wheels & Accessories.

Each will be highlighted separately every week in SEMA eNews. This week’s category is Paint, Body and Equipment (PBE). So far, 98 PBE companies—including 48 first-timers—are exhibiting in the North Hall.

Just two weeks after exhibit space sales opened, many exhibitors have decided to return to the PBE section with larger booths. The increased support comes just one year after the PBE area debuted as a formal SEMA Show floor section.

“Paint and body are essential in the automotive specialty-equipment market,” said Peter MacGillivray, SEMA vice president of communications and events. “The creation of the floor section at last year’s Show was just one step in adding value for this important audience. We have much more planned for 2010 and will continue to deliver more to both exhibitors and buyers in this market.”

Organizers announced earlier this year that the PBE area will be larger and in a more prominent area compared to 2009. Additionally, the SEMA Show educational program will include several sessions specifically targeting the paint and body market. SEMA Show organizers are collaborating with representatives from the Society of Collision Repair Specialists (SCRS) to develop the educational program and schedule meetings for SCRS members during the SEMA Show.

The Collision Industry Conference (CIC), which focuses on the paint and body market, is also hosting its meetings in Las Vegas during the SEMA Show.

“We’re working closely with SCRS and CIC to make it simple and easy for industry professionals in the automotive paint market to get the most value out of being at the SEMA Show,” MacGillivray said. “With meetings, education and quality exhibitors all available to this market, we’re confident that the return on the participants’ investments is sure to be huge.”

The PBE section of the SEMA Show is the fastest-growing area of the event, with nearly 45% more exhibitors already confirmed for 2010. In addition, there are hundreds of other companies throughout the SEMA Show this year that will showcase their products to the paint and body market, including such long-standing exhibitors as House of Kolor, PPG, Sherwin Williams, 3M and more.

“The paint and body market has increasingly become an important market,” MacGillivray said. “That’s why the Paint, Body & Equipment section of the Show was expanded in just its second year of existence. That’s also why we are partnering with industry experts to provide this audience with quality education and networking opportunities.”

	James Gregory was called "America's Funniest Man" after he performed for the first time in 1982.

SEMA Showgoers will be able to unwind after a busy week in Las Vegas as comedian James Gregory entertains attendees of the SEMA Industry Awards Banquet on Thursday, November 4, 2010, at 7:30 p.m. at the Las Vegas Hilton. Tickets to the annual celebration are available to those registered for the 2010 SEMA Show.

Heard weekly on syndicated radio shows throughout the country, Gregory was described by a Huntsville Times critic as “America’s Funniest Man” after he performed for the first time ever in 1982. Gregory has since entertained thousands with his carefree humor, often based on personal observations of crazy relatives and real-life people. He will be sharing his stories with SEMA Showgoers at the upcoming Industry Awards Banquet, taking place the night before the last day of the Show.

The banquet is considered by many to be the industry’s greatest celebration, where more than 3,000 individuals gather to witness the announcement of the Person of the Year, Rep of the Year, WD of the Year and more.

Click here to order tickets to the banquet.

	James Gregory was called "America's Funniest Man" after he performed for the first time in 1982.

SEMA Showgoers will be able to unwind after a busy week in Las Vegas as comedian James Gregory entertains attendees of the SEMA Industry Awards Banquet on Thursday, November 4, 2010, at 7:30 p.m. at the Las Vegas Hilton. Tickets to the annual celebration are available to those registered for the 2010 SEMA Show.

Heard weekly on syndicated radio shows throughout the country, Gregory was described by a Huntsville Times critic as “America’s Funniest Man” after he performed for the first time ever in 1982. Gregory has since entertained thousands with his carefree humor, often based on personal observations of crazy relatives and real-life people. He will be sharing his stories with SEMA Showgoers at the upcoming Industry Awards Banquet, taking place the night before the last day of the Show.

The banquet is considered by many to be the industry’s greatest celebration, where more than 3,000 individuals gather to witness the announcement of the Person of the Year, Rep of the Year, WD of the Year and more.

Click here to order tickets to the banquet.

Looking for a new gig? The “Positions Available” section in the SEMA Member Classifieds lists 117 job openings around the country.

Westin Automotive in Southern California’s San Gabriel Valley, for example, is looking for a product development engineer, someone familiar with the design and manufacture of steel, stainless steel, and aluminum, sheet and tube products. A bachelor of science degree in mechanical engineering (or mechanical engineering technology) and four to five years of related experience is required.

American Eagle Wheel Corp. wants an outside sales professional to work out of its Fresno, California, distribution center. The company wants individuals with wheel fitment knowledge, excellent customer service skill and a proven sales record.

Possible dream job for collector car lover: The AACA Museum in Hershey, Pennsylvania, is looking for an executive director, a person responsible for generating revenue, donor relations, financial management, program planning and leading a small staff and large volunteer group. At least 10 years of strategic business management experience in both for- and non-profit organizations required.

Follow this link for a full list of available positions.

Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.

Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.

Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.

Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.

Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.

Over the past 18 months, our nation has experienced what many have identified as a modern depression. Business owners from all industries have experienced lower earnings and a real threat toward their corporate survival. Those with capital are avoiding disaster, but often not until a major reduction in work force has to be implemented. For others, cutting key resources might be the only step to survival, which has meant reducing or eliminating critical insurance coverages and thereby putting the business on the edge of financial disaster with no safety net after just one claim. The experiences are real to automotive specialty-equipment jobbers and installers who have been the first to experience a tremendous reduction by consumers purchasing automotive specialty parts and accessories.

Learn more about SEMA's business insurance benefits by reading "Living on the Edge" in the July/August issue of SEMA Member News.