SEMA News—July 2012
Legislative AND Technical Affairs
By Steve McDonald
Law and Order
STATE UPDATE
California Emissions Exemption:
SEMA-supported legislation to exempt all motor vehicles prior to the ’81 model year from the emissions inspection requirement will not be reconsidered by the California Senate after failing its initial vote. According to bill sponsor Senator Doug LaMalfa, “Although the bill was granted reconsideration, the opponents contend the exemption is intended as a means of ignoring the effects of pollution caused by older, high-emissions vehicles rather than a legitimate benefit for classic-car collectors whose vehicles are rarely driven. My efforts to convince my colleagues of the merits of the bill have been unsuccessful and, therefore, the bill has been dropped for this year and, of course, I am very disappointed.”
In 2004, legislation was enacted to repeal California’s rolling emissions-test exemption for vehicles 30 years old and older and replace it with a law requiring the lifetime testing of all ’76 and newer model-year vehicles. This year’s bill acknowledged that pre-’81 vehicles constitute a small and shrinking portion of the overall vehicle population, are a poor source from which to look for emissions reduction and are overwhelmingly well-maintained and infrequently driven.
Connecticut Antique/Rare/Special-Interest Motor Vehicles:
SEMA-opposed legislation that threatened to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” died when the Connecticut Legislature adjourned for the year, suffering the same fate as an identical bill last year. The Joint Committee on Planning and Development had approved the bill by a narrow 10-9 vote. Under the measure, vehicles that owners were seeking to register as antique, rare or special-interest motor vehicles would have been required to be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special-license plates. For the purpose of property taxes, the bill also increased the maximum assessment of these vehicles to $2,500. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500, and owners pay personal property taxes on that amount.
Hawaii Collector Cars:
Two resolutions have been approved by the Hawaii State Legislature recognizing July 13, 2012, as Collector Car Appreciation Day. Earlier this year, SEMA designated this date to mark the third commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. In the previous two years, thousands of Americans have gathered at car cruises, parades and other events to celebrate our nation’s automotive heritage. By taking part in these events around the country, these automotive enthusiasts and related businesses ensured that their passion was honored and recognized.
FEDERAL UPDATE
No Duties on Certain Steel Wheels from China:
The U.S. International Trade Commission voted 6-0 that American industry was not being threatened with injury from certain Chinese steel wheels that are being sold at less than fair value in the U.S. Therefore, no duties will be imposed despite the fact that another government agency had calculated dumping margins of 45% to 194% and unfair subsidies from 26% to 38%. The subject wheels range from 18 to 24.5 inches in diameter and are typically used in commercial vehicles (trucks, buses, trailers, etc.), but passenger car wheels within that size range fell within the scope of the investigation.
Brake-Throttle Override System:
The National Highway Traffic Safety Administration (NHTSA) issued a proposed rule to update Federal Motor Vehicle Safety Standard No. 124 by requiring the installation of a brake-throttle override system on all new light-duty vehicles. The system would be triggered when the gas pedal and brake were simultaneously applied or when the accelerator control system was disconnected. It would not address instances in which the driver accidentally pressed on the accelerator rather than applying the brakes. Once the rule is finalized, the automakers will have two or three years to install the equipment.
“Employee Rights” Poster:
A U.S. District Court has temporarily postponed a rule issued by the National Labor Relations Board instructing employers to display an 11-x17-in. poster informing workers of their right to unionize and bargain collectively. The rule was scheduled to take effect on April 30 but is on hold while the court reviews its legality. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.
Gas Pump Vapor-Recovery Nozzles:
The U.S. Environmental Protection Agency (EPA) is phasing out a rule that certain gasoline stations install vapor-recovery nozzles on gas pumps. The pollution-control devices have been required since 1994 in about 40 ozone non-attainment areas across the country. Individual states will still have authority to mandate the nozzles. The EPA concluded that the controls are unnecessary, since about 70% of all U.S. vehicles are now equipped with onboard vapor-recovery systems, including all vehicles manufactured after 2006. According to the EPA, 31,000 affected gas stations in mostly urban areas will save $3,000 apiece once the ruling is implemented.
Identifying Counterfeit Products:
U.S. Customs and Border Protection (CBP) is now authorized to share information with intellectual property right holders for the limited purpose of determining whether certain goods bear counterfeit marks. These changes provide a pre-seizure procedure for disclosing information to right holders who have recorded their trademarks with CBP and are now suspected of being counterfeiting victims. The right holder may be provided with photographs and/or a sample of merchandise or retail packaging for examination. The information will include serial numbers, universal product codes and stock keeping unit numbers appearing on the imported goods/packaging, whether in alphanumeric or other formats. Customs modified its disclosure rules to resolve a conflict with the Trade Secrets Act, which forbids a government official from sharing protected information.
SEMA News—July 2012
Legislative AND Technical Affairs
By Steve McDonald
Law and Order
STATE UPDATE
California Emissions Exemption:
SEMA-supported legislation to exempt all motor vehicles prior to the ’81 model year from the emissions inspection requirement will not be reconsidered by the California Senate after failing its initial vote. According to bill sponsor Senator Doug LaMalfa, “Although the bill was granted reconsideration, the opponents contend the exemption is intended as a means of ignoring the effects of pollution caused by older, high-emissions vehicles rather than a legitimate benefit for classic-car collectors whose vehicles are rarely driven. My efforts to convince my colleagues of the merits of the bill have been unsuccessful and, therefore, the bill has been dropped for this year and, of course, I am very disappointed.”
In 2004, legislation was enacted to repeal California’s rolling emissions-test exemption for vehicles 30 years old and older and replace it with a law requiring the lifetime testing of all ’76 and newer model-year vehicles. This year’s bill acknowledged that pre-’81 vehicles constitute a small and shrinking portion of the overall vehicle population, are a poor source from which to look for emissions reduction and are overwhelmingly well-maintained and infrequently driven.
Connecticut Antique/Rare/Special-Interest Motor Vehicles:
SEMA-opposed legislation that threatened to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” died when the Connecticut Legislature adjourned for the year, suffering the same fate as an identical bill last year. The Joint Committee on Planning and Development had approved the bill by a narrow 10-9 vote. Under the measure, vehicles that owners were seeking to register as antique, rare or special-interest motor vehicles would have been required to be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special-license plates. For the purpose of property taxes, the bill also increased the maximum assessment of these vehicles to $2,500. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500, and owners pay personal property taxes on that amount.
Hawaii Collector Cars:
Two resolutions have been approved by the Hawaii State Legislature recognizing July 13, 2012, as Collector Car Appreciation Day. Earlier this year, SEMA designated this date to mark the third commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. In the previous two years, thousands of Americans have gathered at car cruises, parades and other events to celebrate our nation’s automotive heritage. By taking part in these events around the country, these automotive enthusiasts and related businesses ensured that their passion was honored and recognized.
FEDERAL UPDATE
No Duties on Certain Steel Wheels from China:
The U.S. International Trade Commission voted 6-0 that American industry was not being threatened with injury from certain Chinese steel wheels that are being sold at less than fair value in the U.S. Therefore, no duties will be imposed despite the fact that another government agency had calculated dumping margins of 45% to 194% and unfair subsidies from 26% to 38%. The subject wheels range from 18 to 24.5 inches in diameter and are typically used in commercial vehicles (trucks, buses, trailers, etc.), but passenger car wheels within that size range fell within the scope of the investigation.
Brake-Throttle Override System:
The National Highway Traffic Safety Administration (NHTSA) issued a proposed rule to update Federal Motor Vehicle Safety Standard No. 124 by requiring the installation of a brake-throttle override system on all new light-duty vehicles. The system would be triggered when the gas pedal and brake were simultaneously applied or when the accelerator control system was disconnected. It would not address instances in which the driver accidentally pressed on the accelerator rather than applying the brakes. Once the rule is finalized, the automakers will have two or three years to install the equipment.
“Employee Rights” Poster:
A U.S. District Court has temporarily postponed a rule issued by the National Labor Relations Board instructing employers to display an 11-x17-in. poster informing workers of their right to unionize and bargain collectively. The rule was scheduled to take effect on April 30 but is on hold while the court reviews its legality. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.
Gas Pump Vapor-Recovery Nozzles:
The U.S. Environmental Protection Agency (EPA) is phasing out a rule that certain gasoline stations install vapor-recovery nozzles on gas pumps. The pollution-control devices have been required since 1994 in about 40 ozone non-attainment areas across the country. Individual states will still have authority to mandate the nozzles. The EPA concluded that the controls are unnecessary, since about 70% of all U.S. vehicles are now equipped with onboard vapor-recovery systems, including all vehicles manufactured after 2006. According to the EPA, 31,000 affected gas stations in mostly urban areas will save $3,000 apiece once the ruling is implemented.
Identifying Counterfeit Products:
U.S. Customs and Border Protection (CBP) is now authorized to share information with intellectual property right holders for the limited purpose of determining whether certain goods bear counterfeit marks. These changes provide a pre-seizure procedure for disclosing information to right holders who have recorded their trademarks with CBP and are now suspected of being counterfeiting victims. The right holder may be provided with photographs and/or a sample of merchandise or retail packaging for examination. The information will include serial numbers, universal product codes and stock keeping unit numbers appearing on the imported goods/packaging, whether in alphanumeric or other formats. Customs modified its disclosure rules to resolve a conflict with the Trade Secrets Act, which forbids a government official from sharing protected information.
SEMA News—July 2012
Legislative AND Technical Affairs
By Steve McDonald
Law and Order
STATE UPDATE
California Emissions Exemption:
SEMA-supported legislation to exempt all motor vehicles prior to the ’81 model year from the emissions inspection requirement will not be reconsidered by the California Senate after failing its initial vote. According to bill sponsor Senator Doug LaMalfa, “Although the bill was granted reconsideration, the opponents contend the exemption is intended as a means of ignoring the effects of pollution caused by older, high-emissions vehicles rather than a legitimate benefit for classic-car collectors whose vehicles are rarely driven. My efforts to convince my colleagues of the merits of the bill have been unsuccessful and, therefore, the bill has been dropped for this year and, of course, I am very disappointed.”
In 2004, legislation was enacted to repeal California’s rolling emissions-test exemption for vehicles 30 years old and older and replace it with a law requiring the lifetime testing of all ’76 and newer model-year vehicles. This year’s bill acknowledged that pre-’81 vehicles constitute a small and shrinking portion of the overall vehicle population, are a poor source from which to look for emissions reduction and are overwhelmingly well-maintained and infrequently driven.
Connecticut Antique/Rare/Special-Interest Motor Vehicles:
SEMA-opposed legislation that threatened to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” died when the Connecticut Legislature adjourned for the year, suffering the same fate as an identical bill last year. The Joint Committee on Planning and Development had approved the bill by a narrow 10-9 vote. Under the measure, vehicles that owners were seeking to register as antique, rare or special-interest motor vehicles would have been required to be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special-license plates. For the purpose of property taxes, the bill also increased the maximum assessment of these vehicles to $2,500. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500, and owners pay personal property taxes on that amount.
Hawaii Collector Cars:
Two resolutions have been approved by the Hawaii State Legislature recognizing July 13, 2012, as Collector Car Appreciation Day. Earlier this year, SEMA designated this date to mark the third commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. In the previous two years, thousands of Americans have gathered at car cruises, parades and other events to celebrate our nation’s automotive heritage. By taking part in these events around the country, these automotive enthusiasts and related businesses ensured that their passion was honored and recognized.
FEDERAL UPDATE
No Duties on Certain Steel Wheels from China:
The U.S. International Trade Commission voted 6-0 that American industry was not being threatened with injury from certain Chinese steel wheels that are being sold at less than fair value in the U.S. Therefore, no duties will be imposed despite the fact that another government agency had calculated dumping margins of 45% to 194% and unfair subsidies from 26% to 38%. The subject wheels range from 18 to 24.5 inches in diameter and are typically used in commercial vehicles (trucks, buses, trailers, etc.), but passenger car wheels within that size range fell within the scope of the investigation.
Brake-Throttle Override System:
The National Highway Traffic Safety Administration (NHTSA) issued a proposed rule to update Federal Motor Vehicle Safety Standard No. 124 by requiring the installation of a brake-throttle override system on all new light-duty vehicles. The system would be triggered when the gas pedal and brake were simultaneously applied or when the accelerator control system was disconnected. It would not address instances in which the driver accidentally pressed on the accelerator rather than applying the brakes. Once the rule is finalized, the automakers will have two or three years to install the equipment.
“Employee Rights” Poster:
A U.S. District Court has temporarily postponed a rule issued by the National Labor Relations Board instructing employers to display an 11-x17-in. poster informing workers of their right to unionize and bargain collectively. The rule was scheduled to take effect on April 30 but is on hold while the court reviews its legality. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.
Gas Pump Vapor-Recovery Nozzles:
The U.S. Environmental Protection Agency (EPA) is phasing out a rule that certain gasoline stations install vapor-recovery nozzles on gas pumps. The pollution-control devices have been required since 1994 in about 40 ozone non-attainment areas across the country. Individual states will still have authority to mandate the nozzles. The EPA concluded that the controls are unnecessary, since about 70% of all U.S. vehicles are now equipped with onboard vapor-recovery systems, including all vehicles manufactured after 2006. According to the EPA, 31,000 affected gas stations in mostly urban areas will save $3,000 apiece once the ruling is implemented.
Identifying Counterfeit Products:
U.S. Customs and Border Protection (CBP) is now authorized to share information with intellectual property right holders for the limited purpose of determining whether certain goods bear counterfeit marks. These changes provide a pre-seizure procedure for disclosing information to right holders who have recorded their trademarks with CBP and are now suspected of being counterfeiting victims. The right holder may be provided with photographs and/or a sample of merchandise or retail packaging for examination. The information will include serial numbers, universal product codes and stock keeping unit numbers appearing on the imported goods/packaging, whether in alphanumeric or other formats. Customs modified its disclosure rules to resolve a conflict with the Trade Secrets Act, which forbids a government official from sharing protected information.
SEMA News—July 2012
Legislative AND Technical Affairs
By Steve McDonald
Law and Order
STATE UPDATE
California Emissions Exemption:
SEMA-supported legislation to exempt all motor vehicles prior to the ’81 model year from the emissions inspection requirement will not be reconsidered by the California Senate after failing its initial vote. According to bill sponsor Senator Doug LaMalfa, “Although the bill was granted reconsideration, the opponents contend the exemption is intended as a means of ignoring the effects of pollution caused by older, high-emissions vehicles rather than a legitimate benefit for classic-car collectors whose vehicles are rarely driven. My efforts to convince my colleagues of the merits of the bill have been unsuccessful and, therefore, the bill has been dropped for this year and, of course, I am very disappointed.”
In 2004, legislation was enacted to repeal California’s rolling emissions-test exemption for vehicles 30 years old and older and replace it with a law requiring the lifetime testing of all ’76 and newer model-year vehicles. This year’s bill acknowledged that pre-’81 vehicles constitute a small and shrinking portion of the overall vehicle population, are a poor source from which to look for emissions reduction and are overwhelmingly well-maintained and infrequently driven.
Connecticut Antique/Rare/Special-Interest Motor Vehicles:
SEMA-opposed legislation that threatened to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” died when the Connecticut Legislature adjourned for the year, suffering the same fate as an identical bill last year. The Joint Committee on Planning and Development had approved the bill by a narrow 10-9 vote. Under the measure, vehicles that owners were seeking to register as antique, rare or special-interest motor vehicles would have been required to be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special-license plates. For the purpose of property taxes, the bill also increased the maximum assessment of these vehicles to $2,500. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500, and owners pay personal property taxes on that amount.
Hawaii Collector Cars:
Two resolutions have been approved by the Hawaii State Legislature recognizing July 13, 2012, as Collector Car Appreciation Day. Earlier this year, SEMA designated this date to mark the third commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. In the previous two years, thousands of Americans have gathered at car cruises, parades and other events to celebrate our nation’s automotive heritage. By taking part in these events around the country, these automotive enthusiasts and related businesses ensured that their passion was honored and recognized.
FEDERAL UPDATE
No Duties on Certain Steel Wheels from China:
The U.S. International Trade Commission voted 6-0 that American industry was not being threatened with injury from certain Chinese steel wheels that are being sold at less than fair value in the U.S. Therefore, no duties will be imposed despite the fact that another government agency had calculated dumping margins of 45% to 194% and unfair subsidies from 26% to 38%. The subject wheels range from 18 to 24.5 inches in diameter and are typically used in commercial vehicles (trucks, buses, trailers, etc.), but passenger car wheels within that size range fell within the scope of the investigation.
Brake-Throttle Override System:
The National Highway Traffic Safety Administration (NHTSA) issued a proposed rule to update Federal Motor Vehicle Safety Standard No. 124 by requiring the installation of a brake-throttle override system on all new light-duty vehicles. The system would be triggered when the gas pedal and brake were simultaneously applied or when the accelerator control system was disconnected. It would not address instances in which the driver accidentally pressed on the accelerator rather than applying the brakes. Once the rule is finalized, the automakers will have two or three years to install the equipment.
“Employee Rights” Poster:
A U.S. District Court has temporarily postponed a rule issued by the National Labor Relations Board instructing employers to display an 11-x17-in. poster informing workers of their right to unionize and bargain collectively. The rule was scheduled to take effect on April 30 but is on hold while the court reviews its legality. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.
Gas Pump Vapor-Recovery Nozzles:
The U.S. Environmental Protection Agency (EPA) is phasing out a rule that certain gasoline stations install vapor-recovery nozzles on gas pumps. The pollution-control devices have been required since 1994 in about 40 ozone non-attainment areas across the country. Individual states will still have authority to mandate the nozzles. The EPA concluded that the controls are unnecessary, since about 70% of all U.S. vehicles are now equipped with onboard vapor-recovery systems, including all vehicles manufactured after 2006. According to the EPA, 31,000 affected gas stations in mostly urban areas will save $3,000 apiece once the ruling is implemented.
Identifying Counterfeit Products:
U.S. Customs and Border Protection (CBP) is now authorized to share information with intellectual property right holders for the limited purpose of determining whether certain goods bear counterfeit marks. These changes provide a pre-seizure procedure for disclosing information to right holders who have recorded their trademarks with CBP and are now suspected of being counterfeiting victims. The right holder may be provided with photographs and/or a sample of merchandise or retail packaging for examination. The information will include serial numbers, universal product codes and stock keeping unit numbers appearing on the imported goods/packaging, whether in alphanumeric or other formats. Customs modified its disclosure rules to resolve a conflict with the Trade Secrets Act, which forbids a government official from sharing protected information.
SEMA News—July 2012
Legislative AND Technical Affairs
By Steve McDonald
Law and Order
STATE UPDATE
California Emissions Exemption:
SEMA-supported legislation to exempt all motor vehicles prior to the ’81 model year from the emissions inspection requirement will not be reconsidered by the California Senate after failing its initial vote. According to bill sponsor Senator Doug LaMalfa, “Although the bill was granted reconsideration, the opponents contend the exemption is intended as a means of ignoring the effects of pollution caused by older, high-emissions vehicles rather than a legitimate benefit for classic-car collectors whose vehicles are rarely driven. My efforts to convince my colleagues of the merits of the bill have been unsuccessful and, therefore, the bill has been dropped for this year and, of course, I am very disappointed.”
In 2004, legislation was enacted to repeal California’s rolling emissions-test exemption for vehicles 30 years old and older and replace it with a law requiring the lifetime testing of all ’76 and newer model-year vehicles. This year’s bill acknowledged that pre-’81 vehicles constitute a small and shrinking portion of the overall vehicle population, are a poor source from which to look for emissions reduction and are overwhelmingly well-maintained and infrequently driven.
Connecticut Antique/Rare/Special-Interest Motor Vehicles:
SEMA-opposed legislation that threatened to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” died when the Connecticut Legislature adjourned for the year, suffering the same fate as an identical bill last year. The Joint Committee on Planning and Development had approved the bill by a narrow 10-9 vote. Under the measure, vehicles that owners were seeking to register as antique, rare or special-interest motor vehicles would have been required to be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special-license plates. For the purpose of property taxes, the bill also increased the maximum assessment of these vehicles to $2,500. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500, and owners pay personal property taxes on that amount.
Hawaii Collector Cars:
Two resolutions have been approved by the Hawaii State Legislature recognizing July 13, 2012, as Collector Car Appreciation Day. Earlier this year, SEMA designated this date to mark the third commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. In the previous two years, thousands of Americans have gathered at car cruises, parades and other events to celebrate our nation’s automotive heritage. By taking part in these events around the country, these automotive enthusiasts and related businesses ensured that their passion was honored and recognized.
FEDERAL UPDATE
No Duties on Certain Steel Wheels from China:
The U.S. International Trade Commission voted 6-0 that American industry was not being threatened with injury from certain Chinese steel wheels that are being sold at less than fair value in the U.S. Therefore, no duties will be imposed despite the fact that another government agency had calculated dumping margins of 45% to 194% and unfair subsidies from 26% to 38%. The subject wheels range from 18 to 24.5 inches in diameter and are typically used in commercial vehicles (trucks, buses, trailers, etc.), but passenger car wheels within that size range fell within the scope of the investigation.
Brake-Throttle Override System:
The National Highway Traffic Safety Administration (NHTSA) issued a proposed rule to update Federal Motor Vehicle Safety Standard No. 124 by requiring the installation of a brake-throttle override system on all new light-duty vehicles. The system would be triggered when the gas pedal and brake were simultaneously applied or when the accelerator control system was disconnected. It would not address instances in which the driver accidentally pressed on the accelerator rather than applying the brakes. Once the rule is finalized, the automakers will have two or three years to install the equipment.
“Employee Rights” Poster:
A U.S. District Court has temporarily postponed a rule issued by the National Labor Relations Board instructing employers to display an 11-x17-in. poster informing workers of their right to unionize and bargain collectively. The rule was scheduled to take effect on April 30 but is on hold while the court reviews its legality. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.
Gas Pump Vapor-Recovery Nozzles:
The U.S. Environmental Protection Agency (EPA) is phasing out a rule that certain gasoline stations install vapor-recovery nozzles on gas pumps. The pollution-control devices have been required since 1994 in about 40 ozone non-attainment areas across the country. Individual states will still have authority to mandate the nozzles. The EPA concluded that the controls are unnecessary, since about 70% of all U.S. vehicles are now equipped with onboard vapor-recovery systems, including all vehicles manufactured after 2006. According to the EPA, 31,000 affected gas stations in mostly urban areas will save $3,000 apiece once the ruling is implemented.
Identifying Counterfeit Products:
U.S. Customs and Border Protection (CBP) is now authorized to share information with intellectual property right holders for the limited purpose of determining whether certain goods bear counterfeit marks. These changes provide a pre-seizure procedure for disclosing information to right holders who have recorded their trademarks with CBP and are now suspected of being counterfeiting victims. The right holder may be provided with photographs and/or a sample of merchandise or retail packaging for examination. The information will include serial numbers, universal product codes and stock keeping unit numbers appearing on the imported goods/packaging, whether in alphanumeric or other formats. Customs modified its disclosure rules to resolve a conflict with the Trade Secrets Act, which forbids a government official from sharing protected information.
SEMA News—July 2012
HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archives
Carroll Shelby: Synonymous With Performance
|
|
Shelby made history 50 years ago when he married Ford’s new 260ci V8 with a lightweight British AC Ace sports car to create the Cobra. Five decades later, ol’ Shel made history again with the ’13 Shelby GT 500, home to the most powerful production V8 in the world, a supercharged 5.8L engine producing more than 650 hp. Between those bookend achievements, Shelby infused the ’65 Mustang with some much-needed juice and created the GT 350 (and later GT 500); helped Henry Ford II beat Enzo Ferrari at Le Mans in 1966; worked with Lee Iacocca to transform Chrysler front-wheel-drive compact cars into turbocharged hot rods; consulted on the design of the original Dodge Viper as well as a number of Shelby Mustangs and concept cars for Ford; and continued to build hopped-up Mustangs and continuation Cobras from his Shelby American facility in Las Vegas.
For all the automotive work he did, Shelby never considered himself much of an engineer. He was more the marketer, the man pushing his next big concept to whomever he thought should listen. He didn’t build that first Cobra in 1962, for instance; but when a single prototype car arrived from England, it was his idea to paint and repaint that car several times over so it would appear that production was in full swing—and so several competing car magazines would feature the sports car.
Likewise Shelby didn’t engineer the modifications that turned the Mustang into the road-racing GT 350, but it was he, not representatives from Ford, who primed the pump for that car by sitting down with the SCCA to find out just how they would equip a Mustang to make it eligible for sports car racing.
Yet what Shelby considered his proudest achievement had nothing to do with cars. He suffered from heart disease most of his life—it brought his race-driving career to an end in 1959—and while going through the process of a heart transplant in 1991, he founded the Carroll Shelby Foundation, which provides medical assistance to children in need of coronary and kidney care.
Carroll Shelby was named to the SEMA Hall of Fame in 1986. He may be best known as a car builder and racer, but his influence in the automotive specialty-equipment industry runs deep. That first Cobra was built in a corner of Dean Moon’s shop in Santa Fe Springs, California, and it was custom car painter Dean Jeffries who laid the first yellow paint job over its bare aluminum body.
Later, many of the components that went into the GT 350 were offered as specialty equipment through Shelby American. Who knows how many garden-variety Mustangs were modified with the signature rocker panel stripe and fiberglass hood to emulate the GT 350’s look? And how many thousands of replica Cobras are on the street (and under construction right now) using a variety of crate engines, wiring harnesses, gauges, racing seats, competition belts and more products, all sourced from the aftermarket?
Had it not been for Carroll Shelby and the legendary cars he created, the automotive landscape—and the specialty-equipment companies that help emulate those landmark cars—just wouldn’t be the same.
SEMA News—July 2012
HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archives
Carroll Shelby: Synonymous With Performance
|
|
Shelby made history 50 years ago when he married Ford’s new 260ci V8 with a lightweight British AC Ace sports car to create the Cobra. Five decades later, ol’ Shel made history again with the ’13 Shelby GT 500, home to the most powerful production V8 in the world, a supercharged 5.8L engine producing more than 650 hp. Between those bookend achievements, Shelby infused the ’65 Mustang with some much-needed juice and created the GT 350 (and later GT 500); helped Henry Ford II beat Enzo Ferrari at Le Mans in 1966; worked with Lee Iacocca to transform Chrysler front-wheel-drive compact cars into turbocharged hot rods; consulted on the design of the original Dodge Viper as well as a number of Shelby Mustangs and concept cars for Ford; and continued to build hopped-up Mustangs and continuation Cobras from his Shelby American facility in Las Vegas.
For all the automotive work he did, Shelby never considered himself much of an engineer. He was more the marketer, the man pushing his next big concept to whomever he thought should listen. He didn’t build that first Cobra in 1962, for instance; but when a single prototype car arrived from England, it was his idea to paint and repaint that car several times over so it would appear that production was in full swing—and so several competing car magazines would feature the sports car.
Likewise Shelby didn’t engineer the modifications that turned the Mustang into the road-racing GT 350, but it was he, not representatives from Ford, who primed the pump for that car by sitting down with the SCCA to find out just how they would equip a Mustang to make it eligible for sports car racing.
Yet what Shelby considered his proudest achievement had nothing to do with cars. He suffered from heart disease most of his life—it brought his race-driving career to an end in 1959—and while going through the process of a heart transplant in 1991, he founded the Carroll Shelby Foundation, which provides medical assistance to children in need of coronary and kidney care.
Carroll Shelby was named to the SEMA Hall of Fame in 1986. He may be best known as a car builder and racer, but his influence in the automotive specialty-equipment industry runs deep. That first Cobra was built in a corner of Dean Moon’s shop in Santa Fe Springs, California, and it was custom car painter Dean Jeffries who laid the first yellow paint job over its bare aluminum body.
Later, many of the components that went into the GT 350 were offered as specialty equipment through Shelby American. Who knows how many garden-variety Mustangs were modified with the signature rocker panel stripe and fiberglass hood to emulate the GT 350’s look? And how many thousands of replica Cobras are on the street (and under construction right now) using a variety of crate engines, wiring harnesses, gauges, racing seats, competition belts and more products, all sourced from the aftermarket?
Had it not been for Carroll Shelby and the legendary cars he created, the automotive landscape—and the specialty-equipment companies that help emulate those landmark cars—just wouldn’t be the same.
SEMA News—July 2012
HERITAGE
By Drew Hardin
Photo Courtesy of the Petersen Archives
Carroll Shelby: Synonymous With Performance
|
|
Shelby made history 50 years ago when he married Ford’s new 260ci V8 with a lightweight British AC Ace sports car to create the Cobra. Five decades later, ol’ Shel made history again with the ’13 Shelby GT 500, home to the most powerful production V8 in the world, a supercharged 5.8L engine producing more than 650 hp. Between those bookend achievements, Shelby infused the ’65 Mustang with some much-needed juice and created the GT 350 (and later GT 500); helped Henry Ford II beat Enzo Ferrari at Le Mans in 1966; worked with Lee Iacocca to transform Chrysler front-wheel-drive compact cars into turbocharged hot rods; consulted on the design of the original Dodge Viper as well as a number of Shelby Mustangs and concept cars for Ford; and continued to build hopped-up Mustangs and continuation Cobras from his Shelby American facility in Las Vegas.
For all the automotive work he did, Shelby never considered himself much of an engineer. He was more the marketer, the man pushing his next big concept to whomever he thought should listen. He didn’t build that first Cobra in 1962, for instance; but when a single prototype car arrived from England, it was his idea to paint and repaint that car several times over so it would appear that production was in full swing—and so several competing car magazines would feature the sports car.
Likewise Shelby didn’t engineer the modifications that turned the Mustang into the road-racing GT 350, but it was he, not representatives from Ford, who primed the pump for that car by sitting down with the SCCA to find out just how they would equip a Mustang to make it eligible for sports car racing.
Yet what Shelby considered his proudest achievement had nothing to do with cars. He suffered from heart disease most of his life—it brought his race-driving career to an end in 1959—and while going through the process of a heart transplant in 1991, he founded the Carroll Shelby Foundation, which provides medical assistance to children in need of coronary and kidney care.
Carroll Shelby was named to the SEMA Hall of Fame in 1986. He may be best known as a car builder and racer, but his influence in the automotive specialty-equipment industry runs deep. That first Cobra was built in a corner of Dean Moon’s shop in Santa Fe Springs, California, and it was custom car painter Dean Jeffries who laid the first yellow paint job over its bare aluminum body.
Later, many of the components that went into the GT 350 were offered as specialty equipment through Shelby American. Who knows how many garden-variety Mustangs were modified with the signature rocker panel stripe and fiberglass hood to emulate the GT 350’s look? And how many thousands of replica Cobras are on the street (and under construction right now) using a variety of crate engines, wiring harnesses, gauges, racing seats, competition belts and more products, all sourced from the aftermarket?
Had it not been for Carroll Shelby and the legendary cars he created, the automotive landscape—and the specialty-equipment companies that help emulate those landmark cars—just wouldn’t be the same.
SEMA News—July 2012
Matchmaking, SEMA Style
2012 SEMA Middle East Trip
![]() “I was immediately pleased to learn the extent to which the desert is utilized for active hobby and off-road use,” said Lonnie McCurry (left), COO of Skyjacker Suspensions. He said that suspension lift systems have a modestly active market currently, but he saw potential for dramatically increased sales if regulations eased. |
|
The U.S. government partnered with SEMA and U.S. embassies in Saudi Arabia, Kuwait and Qatar, leading delegations of distributors and retailers to the event. Michael H. Corbin, U.S. ambassador to the UAE, addressed the U.S. companies during the event to bring together industry from the United States and the Middle East.
“Building business in this part of the world is all about patience, perseverance and optimism, and it’s all about relationships,” Corbin advised the U.S. companies.
SEMA leadership looks for four things in selecting markets that will provide members with great business potential: the size of the market; the population’s disposable income; an interest in customizing; and a government that supports the industry.
“The Middle East market clearly offers the first three, and the government is engaged with SEMA to address the last factor,” said SEMA Senior Vice President of Operations Bill Miller.
![]() Joel Ayres, vice president of sales and marketing at Bedslide/Takit and a member of the SEMA Board of Directors (left), talked with Robert Bannerman, commercial attaché for the U.S. Consulate General in Dubai, U.S. Ambassador Michael Corbin (second right) and SEMA Senior Vice President of Operations Bill Miller (right). |
|
“The region is well known as an entry point for markets beyond the Middle East, including southern Europe, Africa and India,” said Peter MacGillivray, SEMA vice president of communications and events. “It wasn’t until this latest trip that I realized that products from the SEMA industry are being distributed not only to the Middle East, but to these other nearby regions, too.”
David Borla, sales and marketing manager for Borla Performance Industries, concurred that there is market potential and that the UAE is a gateway.
“Though this was only my first visit, I quickly saw that the UAE has deliberately positioned itself as an ‘oasis’ for the entire region,” he said. “Consumers travel from a large radius to find quality, branded products—automotive and otherwise—making the UAE a major, global hub for all types of commerce.”
Alex Borla, CEO of Borla Performance Industries, zeroed in on the buying power in the region.
“The strength of the market is that people have money to buy the best of the best and are willing to pay for quality,” he said. “I believe that there is a higher percentage of modified toys there than in the United States.”
While not large in absolute terms, the market potential of the region should not be underestimated. Its quality compares very favorably to Southern California, for example, noted Jeremy Barras, export manager of Stoptech, which manufactures brake calipers, brake rotors and big brake kits.
![]() Mel Wade (left), owner of Off Road Evolution, spoke with Mohammed Alamiri of JAAS Car in Saudi Arabia. “It’s a nice and easy way to connect with potential vendors in the Middle East,” Wade said of the event. “It is great to see how sought-after U.S. product is in the world market.” |
|
“I was immediately pleased to learn the extent to which the desert is utilized for active hobby and off-road use,” said Lonnie McCurry, COO of Skyjacker Suspensions.
Alex Borla pointed out that the region also has its challenges. “The needs in this market are somewhat different,” he said. “There is a concentration of vehicles used in the sand, and delivering what that demands is a challenge.”
Floyd West, owner of Klassic Rides in North Carolina, said that restoration is also big in the region, noting that “there are a lot of car collectors in the Middle East.”
The United Arab Emirates has very inclusive vehicle standards, accepting vehicles for sale in its market that meet U.S., Japanese, European and other national standards.
“We were amazed at the sheer amount of vehicles from all over the world represented in this market,” said Mike Crosby, who works in sales and marketing for Radflo Suspension Technology, a shock absorber manufacturer. He also noted the strikingly high degree of customization of all types of vehicles and growing popularity of motorsports. In fact, there are more motorsports facilities in the UAE per capita than in any other country in the world.
“The mix of cars and trucks on the road in the UAE is exciting, because there is a nice balance of both street-performance and off-road/desert vehicles,” David Borla said. “The roads are good, which attracts exotic-car owners who are proud of their machines. But there is also the constant reminder of the vast desert surrounding the area, which is a giant playground for off-road trucks, ATVs, sand rails and Jeeps.”
![]() Mark Habicht (second from left, facing camera), president of Road Magnet Performance Springs based in Baltimore, Maryland, talked with potential customers at the Middle East matchmaker event. “The people who I spoke with were very interested in what we had to offer,” he said, “and most replied with e-mails to me before I had even returned to my office. It seemed much easier to get started than what I expected. The potential for our product is huge. The fact that we can produce custom parts was very exciting to the buyers who I spoke with.” |
|
The matchmaking event—now set to become an annual gathering—attracted delegations of retailers, distributors and importers from throughout the GCC countries. All participants were unanimous with the notion that relationships are an important part of doing business anywhere, but nowhere are they more important than in the Middle East.
“As we were told, it takes some time to build a relationship,” Floyd said. “A lot of buyers stated that they were glad we came to meet face to face, and it showed them we were serious in wanting to do business with them.”
Barras noted that it is always a challenge to find the right partner, one who is prepared to plan for the long term, and Alex Borla added that distance and language make it difficult to research the nuances of specific markets firsthand.
“Accordingly, it’s important to find reliable sources for information regarding the needs of enthusiasts,” he said.
The SEMA Middle East Business Development programs and similar programs in China are designed to do just that: bring together U.S. manufacturers with top buyers for one-on-one meetings and create fact-finding opportunities, such as visiting specialty-equipment shops and meeting with local media. The next SEMA Middle East program will be held in the spring of 2013.
Next on SEMA’s overall international agenda is a trip to key cities in China. Participation costs for both programs are offset for eligible participants through the association’s partnership with the U.S. Department of Commerce and a Market Development Cooperator Program award.
For more information about SEMA’s international programs, contact Linda Spencer via e-mail.
“SCT found this trip very beneficial, with excellent buyer potential,” said Rick Trudo (third from right). “Because we made so many good contacts and signed up four new dealers, I am planning to be back in Saudi Arabia and the UAE for follow-up.”
|
Jeremy Barras (left), export sales manager for StopTech, met with a stream of buyers interested in the firm’s high-performance brake systems.
|
![]() Dan Tsuchiya, head of business development at eBay Motors, spoke with local buyers and found the market very vibrant. “Wealth is limited to a small population of the market, though,” he said. |
||
“This market is still very young and undeveloped, which is prime for the taking,” said Kevin Floody (far right) of K&N Engineering Inc. “I was amazed at how easy it is to conduct business here and how much in common with the United States it has in comparison to other international markets.” Floody is shown here speaking with Mae Ann Babay and Chris Vieira of Icon Auto in the UAE.
|
![]() Tom Richardson, president of Warrior Products, talked with Ali Hassan and Hani Ahmed of Kuwait Auto Parts Imports Co. Sales Assistant, Eric Blackburn said that the market, while not tremendous in terms of numbers of people, is relatively large in terms of money spent on purchasing and modifying. |
![]() “The Middle East conference opened some new doors for us that we had not developed in the past,” said Peter Marr (right), president of Owens Classic International. “There were customers from Kuwait, UAE, Qatar, Oman and Saudi Arabia at the meetings. We anticipate adding new business in each of these countries, spread out over a number of product categories, such as truck accessories and environmentally friendly, water-saving cleaners and washes. |
||
![]() “I think the potential is great,” said Floyd West of Klassic Rides, shown here with wife Stephanie and buyers from the UAE and Saudi Arabia. “We just have to work through how we can penetrate the market. There is a large need for our services. There are a lot of car collectors there and a lack of trained restorers.” |
![]() Bill Wines (far left) of MaXPro Window Films met with a number of buyers, including representatives from companies in the UAE, Kuwait, Qatar and Saudi Arabia. “I was impressed with the number of qualified, interested and informed buyers who spent time in the MaXPro booth,” he said. |
![]() Ray Gross (left) of Power Sheen/Super Spare met with Mubarak Sha and Yousef Aldossary of the Yousef Ahmed Rashid Al Dossary and Bros. Co. from Saudi Arabia. |
||
![]() The participating U.S. manufacturers met with pre-vetted local importers and retailers in the UAE and from throughout the region through a series of private meetings and networking events. Responding to a post-event survey, 100% of the participating exhibitors indicated that they had developed leads at the show. |
![]() Radflo Suspension Technology’s Mike Crosby and President Glenn Classen talked with Ara Sahakian (far right) and Andrew Hardoon (far left) from OffRoad Zone in the UAE. Crosby said that there is “definitely a market for our products in the UAE” but warned that “it is just not as large as we thought.” Crosby said that the market is still in “the infancy stages of utilizing high-end products.” |
![]() Malcolm Johnson (right), CEO of Bryndana International, a manufacturer of leather and fiberglass coatings, met with buyers from Kuwait. He said that three distributors expressed interest in his products, but his biggest challenge remains shipping samples because his products are aerosol-based. Johnson is working with a variety of resources—including the U.S. government—in order to get his products to market in the Middle East and around the world. |
||
|
SEMA Member Companies With Exhibits at the 2012 SEMA Middle East Business Development Conference |
||||
|
AEM Performance Electronics |
K&N Engineering Keystone Automotive Operations Klassic Rides LLC Magnuson Products LLC MaXPro Window Films Off Road Evolution Owens Classic International Power Sheen/Super Spare Quick Time Performance Radflo Suspension Technology |
Road Magnet Performance Springs |
||
![]() David Canitz (third from left), manager of Royal Purple’s international markets, and Lars Nordberg Lenco (second from right) of Middle East FZC, and the company’s distributor for the UAE, Qatar and Oman, chatted at the event. “The Middle East has great potential for sales of Royal Purple due to a good economy, a good American vehicle market and rough ambient operating conditions. |
Alex and David Borla (left and second left) of Borla Performance Industries met with Mohammed Al Ghandi and James Liddle of Al Ghandi Auto in the UAE. The Borlas thought that the vehicle mix and skill levels were positive in terms of product sales, and the high degree of professional talent and competency was unexpected.
|
![]() Hal Cherman (left), account representative for Truck Accessories Group, talked with Farid Semaan and Marwan Semaan of Ramy Trading in the UAE. “The Middle East has significant business opportunities for our industry,” Cherman said. “The volume of truck purchases shows that there is significant demand for our products.” |
||
![]() Ernest Boehm (right), national sales manager, American Eagle Wheel talks with a local buyer. |
![]() Barry Adler (right), president of Quick Time Performance, demonstrated the company’s sought-after electric cutout product. |
![]() Ruby Stratz (center) of Keystone Automotive Operations Inc. spoke with potential customers. |
||
![]() (From left) Lonnie McCurry, COO, Skyjacker Suspension; Tom Richardson, president, Warrior Products; and Eric Blackburn, sales assistant, Warrior Products toured local shops, including this picture at Icon Auto Shop. |
![]() This was the first visit to the region by AEM Performance Electronics, said Devin Pearce (right). “We feel that there is definite potential for the AEM product line in this market, but it will require substantial resources to develop,” he said. |
![]() (From left) Alex Borla, CEO, and David Borla, sales/marketing manager, Borla, spot Borla Performance Products on the shelves of Ramy Trading Co. |
||
![]()
U.S. Ambassador to the UAE Michael Corbin (center), SEMA Senior Vice President of Operations Bill Miller (left) and SEMA Vice President of Communications and Events Peter MacGillivray viewed a display of local customized vehicles at the opening networking reception.
|
![]() (From left) Ernest Boehm, national sales manager, and Raymond Elbertse, vice president, American Eagle, tour a local tuning shop—Advanced Expedition Vehicles Trading Co.—with Dan Tsuchiya, head of business development. |
![]() Bogdan Durian, CEO of Ontario, California-based Delta Tech (left), shows U.S. Ambassador Michael Corbin one of his products. The company produces lights and other products, both for enthusiasts and for the military. |
||
![]() Scott Giles, CEO, SuperFlow Technologies (far left), speaks with Abdulaziz Al Moqbel (center), managing director of Al Muhaidib Building Technology, Saudi Arabia, and Mohammed Baha Othman, general manger of Al Muhaidib Building Technology, Saudi Arabia. |
![]() Dru Freese, product manager for BluePrint Engines (center), speaks with Kuwaiti buyers. The Nebraska-based manufacturer produces crate engines for GM, Chrysler and Ford. |
![]() Terry Peddicord (left), director of sales, for Ventura, California-based Magnuson Products, talks with a buyer about the company’s line of superchargers. |
||
![]() Ron Delgado, president of Injen Technology (left), and Ed Rossi, vice president of sales (back to camera in black shirt), speak with buyers from the UAE and Qatar crowding their booth. The company produces performance air-intake systems. |
![]() Joel Ayres, vice president of sales/marketing of Bedslide/Takit Inc. (right), speaks with potential customers. Ayres saw real potential for the company’s products and noted that “there were many more light-duty pickup owners and aftermarket shops than I originally had thought.” |
![]() Steve Iggens, president of the Motorcycle division (center) and Sean Holly, president of Crane Cams (right), talk with Mitchell Perera, sales and marketing manager of UAE-based Liberty Motor Sports. The Florida-based company is a manufacturer and designer of camshafts, valvetrain components and electronic ignitions. |





























