SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013 

INTERNET
By Joe Dysart

Mobile Check-Up

Making Sure Your Mobile Website Looks Good on All Devices

New research from Pew Internet Research and others indicates that the United States is still in a frenzy over all things mobile—and that you’re losing money if your mobile website is not rendering properly on all devices. It’s not enough to simply have a mobile-optimized website these days. Businesses must also verify that their mobile sites look good on as many mobile devices as possible.

One of the easiest reads on the current level of mobile fanaticism emerged in September 2012, when Apple booked two million units sold in pre-orders for its iPhone 5 in 24 hours.

“iPhone 5 pre-orders shattered the previous record held by iPhone 4S,” said Philip Schiller, a senior vice president at Apple. Schiller added that the iPhone 5 essentially doubled the record held by the previous generations.

“[The] smartphone is an always-on companion tool that will surpass the usage of desktop computers within the next few years,” said Jacques Beaudoin, Mobile Websites Design founder. “This is why it is so important for your online business desktop website to be mobile-friendly.”

Equally eyebrow-raising stats were released in September by Pew, which found that tablet penetration in the United States nearly doubled over the Christmas gift-giving season in 2011 from 10% to 19%. Moreover, the combined penetration of tablets and e-book readers in the country (e-book readers can often be used to surf the web) is now 29%.

Pew also found that 66% of those aged 18 to 29 now own smartphones. Plus, the researcher found that 17% of all cell-phone users now rely on their cell phones to do most of their online browsing.

“We see the rapid rise in mobile devices as an important long-term trend,” said Stephen Antisdel, manager at Precept Partners, a web-design firm. “Companies that ignore smartphones and tablets may be doing so at their peril.”

Indeed, web browsing by cell phone is especially prevalent among African Americans, 51% of whom turn most often to their cell phones to browse and interact online, according to Pew. And 42% of Latinos have the same preference.

Of course, desktop users still represent a major force in web computing. Pew found that 58% of Americans have desktop computers, and 61% own laptops.

For many of these more-traditional computer users—who often cruise the web with twin 23-in. monitors and the “luxury” of fullsize keyboards—the lure of a PC the size of a deck of cards and sporting a keyboard best operated by two thumbs is a bit puzzling.

But Pew’s study found that cell phones are a major hit with other users because the units are always within arm’s reach—no matter where they go. Indeed, it’s tough to find an affluent young American teen girl who does not have a cell phone fused to her hand at any given time. And Pew also found that for 10% of “mostly cell” surfers, the cell phone is simply their only option for connecting to the Internet.

Fortunately, there are a number of quick and easy tools businesses can use to ensure that their mobile-optimized websites—or their second websites created especially for mobile users—are offering quality visual experiences on as many mobile devices as possible. Here are a few:

General Overview: For a great overall analysis of the mobile-friendliness of your site, check out the W3C mobileOK Checker. This is a page on the web where you can type in any URL and get a report back on any mobile trouble spots associated with your site. The analysis is based on the Mobile Web Best Practices specification, which was created by W3C, a highly respected, worldwide web-standards consortium. You’ll get a general feel for the mobile-friendliness of your site here. But you’ll need additional tools to see how your site renders on specific devices.

Quick iPhone Test: If you’re just looking for quick feedback on how your site renders on the iPhone, check out Test iPhone (). It’s an easy way to see how your site looks on one of the world’s most popular smartphones.

Gomez Cross-Device Compatibility Test: Type in a mobile URL here, and you’ll get a look at how the page renders on four of the most popular mobile devices in the world—one from Android, two running the Apple iOS and one running Blackberry’s mobile operating system. Gomez offers this free tool to introduce users to its paid services.

Perfecto Mobile’s Handset Cloud Test: Perfecto’s tool starts at $15 per hour and allows you to test your set on a wide variety of devices. Unlike many other tools, you’ll also be able to use Perfecto to actually see how interactions on your mobile website play out on various simulated devices. For example, you can interact with text and numbers and simulate events such as “Call Me” or “SMS Me”—features that you may have programmed into your mobile site.

CrossBrowserTesting.com’s Browser Compatibility Test: This is an extremely comprehensive mobile device tester that’s endorsed by heavy hitters in many industries. It starts at $29.99 a month and tests simulated environments in mobile, desktop and laptop computing.

Multi-Browser Viewer (MBV): Another heavily endorsed tester, MBV offers testing on 44 different types of browsers, including five mobile browsers or simulators, at $139.95 per year. It also includes special viewing for the iPhone and iPad, and it enables you to do side-by-side comparisons of your website on different simulated browsers.

Usability Science’s Third-Party Usability Testing: Usability Science takes a different approach to mobile testing by employing live people to put your mobile site through its paces on as many devices as you desire, with negotiable pricing.

More Options: Other mobile-friendly analysis tools include Adobe Browser Lab; Browsershots and Sauce Labs.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. For more information, call 646-233-4089, e-mail joe@joedysart.com
www.joedysart.com.

SEMA News—January 2013

HERITAGE

By Drew Hardin
Photo Courtesy of the Petersen Archive

60 Years

It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan. A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

It would be hard to overstate the importance of Duntov’s influence over the Corvette. The two-seater was hurried into production back in 1953 after a show-car version drew rave reviews at GM’s Motorama event in New York. Though it was clad in an innovative fiberglass body, the Corvette was assembled beneath the skin using what was available in Chevy’s parts bin, including a fairly anemic 150hp Blue Flame six-cylinder engine and a two-speed Powerglide automatic transmission.

It is testament to Duntov’s innovative thinking—as well as his persistence—that the Corvette was a true sports car just four short years later, able to compete with the best Europe had to offer on the street and the track. Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.

What sometimes gets lost in the telling of Duntov’s legend is his key role in the development of the performance aftermarket. Just months after his hiring, he drafted a memo to his supervisor titled “Thoughts Pertaining to Youth, Hot Rodders & Chevrolet.” In it, Duntov laid out what every teenaged car nut at the time knew: that Ford cars and parts to hop up Ford engines dominated the performance scene. The connection between young men and their hot rods established the kind of brand loyalty that kept them buying Fords as their age and means increased.

Duntov believed Chevrolet had an opportunity to get on hot rodders’ radar screens with its upcoming overhead-valve V8—especially if Chevy accompanied the introduction of the engine with “ready-engineered parts for high output,” he wrote. “This means the development of a range of special parts—camshafts, valves, springs, manifolds, pistons and such which will be made available to the public.” Should rodders be able to easily modify the new V8, Duntov reasoned, “the appeal of the new will take hold and not having the stigma of expensiveness like the Cadillac or Chrysler, a swing to Chevrolet may be anticipated.”

Duntov admitted that there was little connection between Chevrolet and high performance in 1953. “But possibly the existence of the Corvette provides the loophole,” he said in the memo. “If the special parts are carried as RPO [regular production order] items for the Corvette, they undoubtedly will be recognized by the hot rodders as the very parts they were looking for to hop up the Chevy.”

It took a while to convince the GM brass, but Duntov persisted, using the Corvette to roll out performance parts that would become state-of-the-art, high-demand pieces for rodders and racers of all kinds.

As the Corvette celebrates its 60th anniversary, it is still powered by a small-block Chevrolet V8 engine. The fifth-generation V8 displaces 6.2 liters and produces about 450 hp. Both it and the all-new, seventh-generation Corvette that surrounds it can trace their roots to that memo drafted back in December 1953.

 

SEMA News—January 2013

HERITAGE

By Drew Hardin
Photo Courtesy of the Petersen Archive

60 Years

It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan. A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

It would be hard to overstate the importance of Duntov’s influence over the Corvette. The two-seater was hurried into production back in 1953 after a show-car version drew rave reviews at GM’s Motorama event in New York. Though it was clad in an innovative fiberglass body, the Corvette was assembled beneath the skin using what was available in Chevy’s parts bin, including a fairly anemic 150hp Blue Flame six-cylinder engine and a two-speed Powerglide automatic transmission.

It is testament to Duntov’s innovative thinking—as well as his persistence—that the Corvette was a true sports car just four short years later, able to compete with the best Europe had to offer on the street and the track. Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.

What sometimes gets lost in the telling of Duntov’s legend is his key role in the development of the performance aftermarket. Just months after his hiring, he drafted a memo to his supervisor titled “Thoughts Pertaining to Youth, Hot Rodders & Chevrolet.” In it, Duntov laid out what every teenaged car nut at the time knew: that Ford cars and parts to hop up Ford engines dominated the performance scene. The connection between young men and their hot rods established the kind of brand loyalty that kept them buying Fords as their age and means increased.

Duntov believed Chevrolet had an opportunity to get on hot rodders’ radar screens with its upcoming overhead-valve V8—especially if Chevy accompanied the introduction of the engine with “ready-engineered parts for high output,” he wrote. “This means the development of a range of special parts—camshafts, valves, springs, manifolds, pistons and such which will be made available to the public.” Should rodders be able to easily modify the new V8, Duntov reasoned, “the appeal of the new will take hold and not having the stigma of expensiveness like the Cadillac or Chrysler, a swing to Chevrolet may be anticipated.”

Duntov admitted that there was little connection between Chevrolet and high performance in 1953. “But possibly the existence of the Corvette provides the loophole,” he said in the memo. “If the special parts are carried as RPO [regular production order] items for the Corvette, they undoubtedly will be recognized by the hot rodders as the very parts they were looking for to hop up the Chevy.”

It took a while to convince the GM brass, but Duntov persisted, using the Corvette to roll out performance parts that would become state-of-the-art, high-demand pieces for rodders and racers of all kinds.

As the Corvette celebrates its 60th anniversary, it is still powered by a small-block Chevrolet V8 engine. The fifth-generation V8 displaces 6.2 liters and produces about 450 hp. Both it and the all-new, seventh-generation Corvette that surrounds it can trace their roots to that memo drafted back in December 1953.

 

SEMA News—January 2013

HERITAGE

By Drew Hardin
Photo Courtesy of the Petersen Archive

60 Years

It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan. A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.

It would be hard to overstate the importance of Duntov’s influence over the Corvette. The two-seater was hurried into production back in 1953 after a show-car version drew rave reviews at GM’s Motorama event in New York. Though it was clad in an innovative fiberglass body, the Corvette was assembled beneath the skin using what was available in Chevy’s parts bin, including a fairly anemic 150hp Blue Flame six-cylinder engine and a two-speed Powerglide automatic transmission.

It is testament to Duntov’s innovative thinking—as well as his persistence—that the Corvette was a true sports car just four short years later, able to compete with the best Europe had to offer on the street and the track. Duntov’s efforts at raising the Corvette’s performance bar weren’t limited to production models, either. He was responsible for several Corvette prototypes and racing cars, including the gorgeous ’57 SS Corvette seen here.

What sometimes gets lost in the telling of Duntov’s legend is his key role in the development of the performance aftermarket. Just months after his hiring, he drafted a memo to his supervisor titled “Thoughts Pertaining to Youth, Hot Rodders & Chevrolet.” In it, Duntov laid out what every teenaged car nut at the time knew: that Ford cars and parts to hop up Ford engines dominated the performance scene. The connection between young men and their hot rods established the kind of brand loyalty that kept them buying Fords as their age and means increased.

Duntov believed Chevrolet had an opportunity to get on hot rodders’ radar screens with its upcoming overhead-valve V8—especially if Chevy accompanied the introduction of the engine with “ready-engineered parts for high output,” he wrote. “This means the development of a range of special parts—camshafts, valves, springs, manifolds, pistons and such which will be made available to the public.” Should rodders be able to easily modify the new V8, Duntov reasoned, “the appeal of the new will take hold and not having the stigma of expensiveness like the Cadillac or Chrysler, a swing to Chevrolet may be anticipated.”

Duntov admitted that there was little connection between Chevrolet and high performance in 1953. “But possibly the existence of the Corvette provides the loophole,” he said in the memo. “If the special parts are carried as RPO [regular production order] items for the Corvette, they undoubtedly will be recognized by the hot rodders as the very parts they were looking for to hop up the Chevy.”

It took a while to convince the GM brass, but Duntov persisted, using the Corvette to roll out performance parts that would become state-of-the-art, high-demand pieces for rodders and racers of all kinds.

As the Corvette celebrates its 60th anniversary, it is still powered by a small-block Chevrolet V8 engine. The fifth-generation V8 displaces 6.2 liters and produces about 450 hp. Both it and the all-new, seventh-generation Corvette that surrounds it can trace their roots to that memo drafted back in December 1953.