By SEMA News Editors

SEMA

Manager Industry Analysis in Diamond Bar, California, or Washington, D.C.

SEMA is currently seeking a candidate to manage efforts for research, analysis and reporting on industry sub-sectors for the trade association. The selected candidate will develop and manage projects and analyses to understand the business metrics, consumer lifestyles and adjacent markets that provide opportunities for our member's businesses and expansion possibilities for SEMA memberships, tradeshows and services.

Email Production Specialist in Diamond Bar, California

This position will develop and manage new and existing email production processes for email deployments. Other required tasks include preparing, sending and tracking the effectiveness of targeted email marketing campaigns, maintaining schedules for email marketing projects, editing email materials and more.

By the SEMA Washington, D.C., office

SEMA and PRI's "friend of the court" brief, filed August 7 with the U.S. Supreme Court to oppose California's internal combustion engine (ICE) ban, is generating attention from high-profile media outlets for its defense of a technology-neutral approach to emissions reduction.

One article from TheStreet.com highlights not only SEMA and PRI's legal action on behalf of the industry but also efforts to engage and educate voters through the organizations' Driving Force Action SuperPAC. SEMA's brief maintains that the government should remain technology-neutral when it comes to vehicle technology, noting that EVs are part of our future but shouldn't be the only part, with fuel alternatives like biofuels, hydrogen, synthetics, hybrid and EVs all be part of the larger strategy to achieve cleaner emissions.

Driving Force Action's voter education campaign informs voters of similar rules enacted earlier this year nationally by the U.S. Environmental Protection Agency, while reiterating SEMA's technology-neutral position.

The SEMA Public and Government Affairs team is advocating for policy issues that are core to SEMA's mission by ensuring policymakers hear a clear, strong and unified voice representing not only SEMA members, but also the specialty-equipment industry and auto enthusiasts. Get involved and contact the SEMA Washington, D.C., office at sema.org/advocacy.

By the SEMA Washington, D.C., office

SEMA and PRI's "friend of the court" brief, filed August 7 with the U.S. Supreme Court to oppose California's internal combustion engine (ICE) ban, is generating attention from high-profile media outlets for its defense of a technology-neutral approach to emissions reduction.

One article from TheStreet.com highlights not only SEMA and PRI's legal action on behalf of the industry but also efforts to engage and educate voters through the organizations' Driving Force Action SuperPAC. SEMA's brief maintains that the government should remain technology-neutral when it comes to vehicle technology, noting that EVs are part of our future but shouldn't be the only part, with fuel alternatives like biofuels, hydrogen, synthetics, hybrid and EVs all be part of the larger strategy to achieve cleaner emissions.

Driving Force Action's voter education campaign informs voters of similar rules enacted earlier this year nationally by the U.S. Environmental Protection Agency, while reiterating SEMA's technology-neutral position.

The SEMA Public and Government Affairs team is advocating for policy issues that are core to SEMA's mission by ensuring policymakers hear a clear, strong and unified voice representing not only SEMA members, but also the specialty-equipment industry and auto enthusiasts. Get involved and contact the SEMA Washington, D.C., office at sema.org/advocacy.

By SEMA News Editors

A new MotorTrendTV series, "Build for Off Road" will premiere on the network on August 24 featuring a SEMA-Show-bound off-road truck.

Hosted by off-road expert Ian Johnson and joined by the Factory Five Racing build team, the show's first episode will follow the group as they assemble their new XTF Extreme Truck kit. The finished vehicle will then be handed off to NASCAR Cup Series Champion Joey Logano in episode two, who plans to give away the truck to support the Joey Logano Foundation.

The first two episodes of "Build for Off Road" will give viewers an up-close look at the kit as the Factory Five Racing build team, led by the company’s Director of Operations Nate Johnson, joins Ian Johnson in his shop to create the ultimate Ford off-road truck, with additional aftermarket components from PowerStop Brakes and Crown Performance.

"'Build for Off Road' focuses on real-world, off-road vehicles that are not made for 'show' but made to perform off-road," said host Ian Johnson, an established TV host and digital content creator. "The Factory Five XTF is the perfect example of this type of vehicle. With a true off-road suspension and custom tube chassis, the XTF is built for off-road." 

For more information, visit buildforoffroad.com.

By the SEMA Washington, D.C., office

Listen in on a recent conversation between SEMA's Karen Bailey-Chapman and SEMA member Tom Zielinski, owner of Z Performance, Detroit4Fest and co-founder of the inaugural West Virginia Hill Fest. They talk about how state and local governments can partner with the motorsports industry and how the industry can position itself as a contributor to tourism and economic development for state and local economies. 

Zielinski and his team met with West Virginia Tourism officials and lawmakers at the most recent SEMA Show. It was there that the inaugural West Virginia Hill Fest, a time-trial, hill-climb race, was born. Bailey-Chapman, who is SEMA's senior vice president for public and government affairs, also talks about her experience at the race as a first-time racer. Bailey-Chapman is better known for her Jeeps and spending her time in off-road adventures, but for West Virginia Hill Fest, she takes to the pavement and joins the event as a novice racer. Watch below to learn more about the race, the partnerships and the success of this first-time event in the Mountain State:

By the SEMA Washington, D.C., office

Listen in on a recent conversation between SEMA's Karen Bailey-Chapman and SEMA member Tom Zielinski, owner of Z Performance, Detroit4Fest and co-founder of the inaugural West Virginia Hill Fest. They talk about how state and local governments can partner with the motorsports industry and how the industry can position itself as a contributor to tourism and economic development for state and local economies. 

Zielinski and his team met with West Virginia Tourism officials and lawmakers at the most recent SEMA Show. It was there that the inaugural West Virginia Hill Fest, a time-trial, hill-climb race, was born. Bailey-Chapman, who is SEMA's senior vice president for public and government affairs, also talks about her experience at the race as a first-time racer. Bailey-Chapman is better known for her Jeeps and spending her time in off-road adventures, but for West Virginia Hill Fest, she takes to the pavement and joins the event as a novice racer. Watch below to learn more about the race, the partnerships and the success of this first-time event in the Mountain State:

By Ashley Reyes

The SEMA Emerging Trends & Technology Network (ETTN) is offering a new webinar to help air intake system manufacturers learn about the purpose and importance of hydrocarbon traps in emissions compliance.

Taking place on August 27, 2024 at 1:00 p.m. PT /4:00 p.m. ET, the webinar "Emissions Compliance: A Path Forward for Hydrocarbon Traps" will feature Peter Treydte, emissions compliance manager at SEMA; Shawn Abraham, certification engineer at SEMA; and Erik Versen, global manager and USMCA commercial manager at Ingevity as they share important information on hydrocarbon traps are, what they do, how to incorporate them into your air-intake design and how to achieve emissions compliance.

SEMA has worked on this issue for many years and has finally reached an agreement with the California Air Resources Board (CARB) on a test method, which will be shared in this session.

Register for the webinar here.

By Ashley Reyes

Exhibiting companies and industry professionals attending the 2024 SEMA Show, November 5 – November 8 in Las Vegas, are invited to connect with students pursuing careers in the automotive aftermarket industry with a table at the Student Program Industry Networking Breakfast. This exclusive event will be held on Thursday, November 7, from 8:00 a.m.-9:30 a.m. PST in West Hall in the Las Vegas Convention Center. 

The networking breakfast is a staple of the SEMA Show Student Program, connecting automotive aftermarket leaders with the industry's future workforce. By hosting a table, industry members will be able to share their company's mission and help guide and inspire the next generation of automotive professionals. It also serves as a great recruitment tool and is a chance to create quality connections with students eager to jumpstart their automotive careers. 

Participation is free, and the event simply requires one-and-a-half hours from a company representative. No set-up time or marketing materials are required. Register your company here.

Questions can be directed to Jose Escobar, SEMA manager of recognition programs, at josee@sema.org. 

By Ashley Reyes

The SEMA Future Leaders Network (FLN) will host a virtual Lunch & Learn webinar on September 19 at 10:30 a.m. PDT that will offer valuable tips on how attendees and exhibitors can get the most out of the 2024 SEMA Show. The event will be led by Kathryn Reinhardt, a member of the SEMA Board of Directors and senior vice president of marketing at Hemmings. 

Slated for November 5 – 8 in Las Vegas, the 2024 SEMA Show is receiving more industry support than it has in recent years, with more than 2,400 exhibitors projected to display their latest products and services. During the webinar, participants will learn about the "why" of attending and exhibiting at the event, discover tips for increasing their ROI and gain insight into the Show features tailored for attendee success, including educational seminars, networking events and special sections highlighting the latest industry trends and innovations.

The first 20 members who register for the webinar will receive a $20 Uber Eats gift card on the day of the webinar. Register here.

By Ashley Reyes

The SEMA Future Leaders Network (FLN) will host a virtual Lunch & Learn webinar on September 19 at 10:30 a.m. PDT that will offer valuable tips on how attendees and exhibitors can get the most out of the 2024 SEMA Show. The event will be led by Kathryn Reinhardt, a member of the SEMA Board of Directors and senior vice president of marketing at Hemmings. 

Slated for November 5 – 8 in Las Vegas, the 2024 SEMA Show is receiving more industry support than it has in recent years, with more than 2,400 exhibitors projected to display their latest products and services. During the webinar, participants will learn about the "why" of attending and exhibiting at the event, discover tips for increasing their ROI and gain insight into the Show features tailored for attendee success, including educational seminars, networking events and special sections highlighting the latest industry trends and innovations.

The first 20 members who register for the webinar will receive a $20 Uber Eats gift card on the day of the webinar. Register here.