Thu, 11/19/2020 - 08:44

By Ashley Reyes

 Cristina Jorge

Cristina Jorge is this week’s SEMA Professional Restylers Organization (PRO) Volunteer Spotlight member.

Jorge is the head of the communications task force for PRO and vice president of Specialty Automotive Treatments. In her Q&A with SEMA, Jorge shares how she stays ahead of new changes in the industry, and why her father’s influence inspired her to propel a career in automotive restyling.

SEMA: What inspired you to pursue a career in restyling/manufacturing?   

Cristina Jorge: Restyling and the automotive business has always been part of my life growing up; my father, Ralph Jorge Sr., started Specialty Automotive Treatments in 1979. My father has been the biggest inspiration in my life to work in this business. His passion for cars and this industry has always propelled me.

SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?

CJ: After some years in the business as a restyler, it hit me how quickly how much the automotive business changes year after year. There's always something new happening or being released that will affect my business in some way. Being a part of PRO helps me to stay as ahead of those changes as possible, and maybe somewhere along the way even become a part of it.  

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?   

CJ: Be persistent and be patient. People at the top of their game in the automotive aftermarket industry are typically enthusiasts, experts in their craft, and have been at it a long time. I can say from my personal experience, it can be intimidating. Find these experts/“Pro’s” and surround yourself in their good company. Learn as much as possible from them and network whenever possible.

SEMA: What is your dream vehicle?

CJ: “The Real McCoy” ’56 Chevrolet Corvette. I’ve always loved the simplicity of classic cars.

SEMA: What is the best advice you have ever received?

CJ: If you learn from your failure, it can be one of the most valuable stepping-stones in your journey to success.

SEMA: What keeps you in the industry?

CJ: When I listen to other friends and people talk about work and describe their days, it sounds so boring. I truly love what I do. Like most, there are aspects of my job that I don't appreciate. However, most days, whether it’s my sales team or my customers I feel genuinely blessed to be able to wake up and talk to people about cars and how we can make them look exciting.

SEMA: On a Saturday, where can you be found?

CJ: At a restaurant ordering half the menu. Saturday is my cheat day!

Thu, 11/19/2020 - 08:44

By Ashley Reyes

 Cristina Jorge

Cristina Jorge is this week’s SEMA Professional Restylers Organization (PRO) Volunteer Spotlight member.

Jorge is the head of the communications task force for PRO and vice president of Specialty Automotive Treatments. In her Q&A with SEMA, Jorge shares how she stays ahead of new changes in the industry, and why her father’s influence inspired her to propel a career in automotive restyling.

SEMA: What inspired you to pursue a career in restyling/manufacturing?   

Cristina Jorge: Restyling and the automotive business has always been part of my life growing up; my father, Ralph Jorge Sr., started Specialty Automotive Treatments in 1979. My father has been the biggest inspiration in my life to work in this business. His passion for cars and this industry has always propelled me.

SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?

CJ: After some years in the business as a restyler, it hit me how quickly how much the automotive business changes year after year. There's always something new happening or being released that will affect my business in some way. Being a part of PRO helps me to stay as ahead of those changes as possible, and maybe somewhere along the way even become a part of it.  

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?   

CJ: Be persistent and be patient. People at the top of their game in the automotive aftermarket industry are typically enthusiasts, experts in their craft, and have been at it a long time. I can say from my personal experience, it can be intimidating. Find these experts/“Pro’s” and surround yourself in their good company. Learn as much as possible from them and network whenever possible.

SEMA: What is your dream vehicle?

CJ: “The Real McCoy” ’56 Chevrolet Corvette. I’ve always loved the simplicity of classic cars.

SEMA: What is the best advice you have ever received?

CJ: If you learn from your failure, it can be one of the most valuable stepping-stones in your journey to success.

SEMA: What keeps you in the industry?

CJ: When I listen to other friends and people talk about work and describe their days, it sounds so boring. I truly love what I do. Like most, there are aspects of my job that I don't appreciate. However, most days, whether it’s my sales team or my customers I feel genuinely blessed to be able to wake up and talk to people about cars and how we can make them look exciting.

SEMA: On a Saturday, where can you be found?

CJ: At a restaurant ordering half the menu. Saturday is my cheat day!

Thu, 11/19/2020 - 08:16

By SEMA Editors

The Society of Collision Repair Specialists’ (SCRS) entire line of Repairer Driven Education (RDE) online offerings, which debuted earlier this month in conjunction with SEMA360, is now available.

Unlike online webinars, the nearly 24 hours of programming features speakers filmed onsite in front of a room situated similar to how an event-room would be set. Topics include business-oriented subject matters ranging from preparation in order to get paid for scans, overcoming insurer objections, leveraging OEM certifications, technology that will disrupt your business, marketing online, litigating and winning short payments and more. Technical topics include duplicating OEM seam sealer, interpreting component level data and Glue Pull Repair. The OEM Collision Repair Technology Summit session delves deeper into emerging realities in the automotive space, with presentations from executives and engineers at GM, Subaru America, Ford and Audi of America, with an in-depth look at Materials, technology and changes in automotive design in North America, from the perspective of Ducker.

Visit the SCRS website for a complete list of the RDE sessions, which be available to users through August 2021.

Thu, 11/19/2020 - 08:16

By SEMA Editors

The Society of Collision Repair Specialists’ (SCRS) entire line of Repairer Driven Education (RDE) online offerings, which debuted earlier this month in conjunction with SEMA360, is now available.

Unlike online webinars, the nearly 24 hours of programming features speakers filmed onsite in front of a room situated similar to how an event-room would be set. Topics include business-oriented subject matters ranging from preparation in order to get paid for scans, overcoming insurer objections, leveraging OEM certifications, technology that will disrupt your business, marketing online, litigating and winning short payments and more. Technical topics include duplicating OEM seam sealer, interpreting component level data and Glue Pull Repair. The OEM Collision Repair Technology Summit session delves deeper into emerging realities in the automotive space, with presentations from executives and engineers at GM, Subaru America, Ford and Audi of America, with an in-depth look at Materials, technology and changes in automotive design in North America, from the perspective of Ducker.

Visit the SCRS website for a complete list of the RDE sessions, which be available to users through August 2021.

Sun, 11/15/2020 - 12:31

The following is a message from SEMA President and CEO Chris Kersting:

SEMA Board
Seats in four different categories are open for this year’s SEMA Board of Directors election.

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

  • Chairman-elect (1 open seat)
  • Manufacturers (2 open seats)
  • Distributors/Retailers (2 open seats)
  • Services (1 open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,
 
Chris Kersting, CAE
SEMA President & CEO

Sun, 11/15/2020 - 12:31

The following is a message from SEMA President and CEO Chris Kersting:

SEMA Board
Seats in four different categories are open for this year’s SEMA Board of Directors election.

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

  • Chairman-elect (1 open seat)
  • Manufacturers (2 open seats)
  • Distributors/Retailers (2 open seats)
  • Services (1 open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,
 
Chris Kersting, CAE
SEMA President & CEO

Thu, 11/12/2020 - 14:47

By Ashley Reyes

YEN

Ricardo Salinas is this week’s SEMA Young Executives Network (YEN) spotlight member. Salinas works at Phastek Performance, an aftermarket retailer that services Camaro owners with custom parts and vehicle upgrades. Learn about his passion for the industry in his Q&A with SEMA.   

SEMA: What is the best advice you have ever received?

Ricardo Salinas: Remember it’s a marathon, not a sprint. If we are committed to the long-term then we need to stay focused on what drives us.

SEMA: What keeps you in the industry?

RS: The people—be it the CEO, upper management, sales, support members and most of all the customers. They all play a crucial part in the industry to keeping it alive.

SEMA: On a Saturday, where can you be found?

RS: With family or in the garage. The weekly grind requires some quality family time and much needed personal garage time.

SEMA: How you do prepare for an important meeting?

RS: Prepared for anything that can happen.  

SEMA: If you can go to lunch with one industry leader, who would it be?

RS: Carroll Shelby because he and his team did it all before the internet made it easier. I would like to know the grind that happened behind the scenes to make the magic happen in front of the world before it was mainstream.

Thu, 11/12/2020 - 14:47

By Ashley Reyes

YEN

Ricardo Salinas is this week’s SEMA Young Executives Network (YEN) spotlight member. Salinas works at Phastek Performance, an aftermarket retailer that services Camaro owners with custom parts and vehicle upgrades. Learn about his passion for the industry in his Q&A with SEMA.   

SEMA: What is the best advice you have ever received?

Ricardo Salinas: Remember it’s a marathon, not a sprint. If we are committed to the long-term then we need to stay focused on what drives us.

SEMA: What keeps you in the industry?

RS: The people—be it the CEO, upper management, sales, support members and most of all the customers. They all play a crucial part in the industry to keeping it alive.

SEMA: On a Saturday, where can you be found?

RS: With family or in the garage. The weekly grind requires some quality family time and much needed personal garage time.

SEMA: How you do prepare for an important meeting?

RS: Prepared for anything that can happen.  

SEMA: If you can go to lunch with one industry leader, who would it be?

RS: Carroll Shelby because he and his team did it all before the internet made it easier. I would like to know the grind that happened behind the scenes to make the magic happen in front of the world before it was mainstream.

Thu, 11/12/2020 - 14:32

By Ashley Reyes

Yvette Kinkade

The SEMA Businesswomen’s Network (SBN) named Yvette Kinkade as this week’s #SheIsSEMA Spotlight Member. Kinkade is the co-founder and director of Track Day Club and a leading ambassador for women in motorsport and young driver initiatives. In Kinkade’s Q&A with SEMA, she shares how she became the only woman operator of Track Days in Australia, and gives details on the five-part success program her company has planned for 2021.

You can also watch Kinkade’s interview on the Track Day Club story to learn more about her company’s mission.

SEMA: What is the best advice you have ever received?

Yvette Kinkade: You get what you give. Working hard to give more to everything in life and everyone I encounter has proven that it is returned tenfold.

SEMA: What keeps you involved in the industry?

YK: My passion is what drives me. A passion that comes from years in the motor trade and being a car gal from way back to now—the now being having great success as the only woman operator of Track Days in Australia.  

My mission has always been to encourage participation in our motorsport community, particularly for women and ensuring the avoidance of what I experienced 10 years ago at my very first Track Day. It was memorable, unfortunately not in a good way. The landscape then was unwelcoming and particularly intimidating. Lucky for me, it enabled this exciting and purposeful mission that was the start of my fantastic journey. Our all-inclusive approach has shifted industry goalposts and provided an accessible and inviting offering encouraging all levels of experience. I'm really proud of what I have achieved.

With the increase in women's participation at Track Days, I'm super excited to ramp things up in 2021 with the development of a five-part on-track success program. This exciting and unique program will deliver education, mindset, empowerment and participation with a purpose-built framework for success with tools for women to discover a new and exciting sport for themselves. Included is a scholarship program soon to be announced that will offer one recipient the opportunity to participate at no cost.

Yvette Kinkade
Yvette Kinkade

SEMA: On a Saturday, where can you be found?

YK: On track making sure my clients are experiencing the best Track Day experience possible and having fun. I could also be at a race meeting as race team manager for Team Virag racing—a father-and-daughter race team competing across the eastern seaboard of Australia, or I could be confidence coaching a client on track.

SEMA: How do you prepare for an important meeting?

YK: I'm really big on being prepared. I adore a pen and paper. Ha! While it’s a bit old school, I love to have all the bullet points written down and ensure I know my subject matter before any meeting. Then throughout, I’m the one who is continuously taking notes and jotting down ideas and concepts as they come to light.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

YK: I have two. Mary Barra, the chairman and CEO of General Motors. Ms. Barra understands the brand from the bottom up, the employees and the consumers. I would love to discuss insights about that journey. Jessi Combs is my other industry leader. It would have been amazing to have chatted with her and to have explored at such a young age how to foster such resilience and tenacity.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

Thu, 11/12/2020 - 14:32

By Ashley Reyes

Yvette Kinkade

The SEMA Businesswomen’s Network (SBN) named Yvette Kinkade as this week’s #SheIsSEMA Spotlight Member. Kinkade is the co-founder and director of Track Day Club and a leading ambassador for women in motorsport and young driver initiatives. In Kinkade’s Q&A with SEMA, she shares how she became the only woman operator of Track Days in Australia, and gives details on the five-part success program her company has planned for 2021.

You can also watch Kinkade’s interview on the Track Day Club story to learn more about her company’s mission.

SEMA: What is the best advice you have ever received?

Yvette Kinkade: You get what you give. Working hard to give more to everything in life and everyone I encounter has proven that it is returned tenfold.

SEMA: What keeps you involved in the industry?

YK: My passion is what drives me. A passion that comes from years in the motor trade and being a car gal from way back to now—the now being having great success as the only woman operator of Track Days in Australia.  

My mission has always been to encourage participation in our motorsport community, particularly for women and ensuring the avoidance of what I experienced 10 years ago at my very first Track Day. It was memorable, unfortunately not in a good way. The landscape then was unwelcoming and particularly intimidating. Lucky for me, it enabled this exciting and purposeful mission that was the start of my fantastic journey. Our all-inclusive approach has shifted industry goalposts and provided an accessible and inviting offering encouraging all levels of experience. I'm really proud of what I have achieved.

With the increase in women's participation at Track Days, I'm super excited to ramp things up in 2021 with the development of a five-part on-track success program. This exciting and unique program will deliver education, mindset, empowerment and participation with a purpose-built framework for success with tools for women to discover a new and exciting sport for themselves. Included is a scholarship program soon to be announced that will offer one recipient the opportunity to participate at no cost.

Yvette Kinkade
Yvette Kinkade

SEMA: On a Saturday, where can you be found?

YK: On track making sure my clients are experiencing the best Track Day experience possible and having fun. I could also be at a race meeting as race team manager for Team Virag racing—a father-and-daughter race team competing across the eastern seaboard of Australia, or I could be confidence coaching a client on track.

SEMA: How do you prepare for an important meeting?

YK: I'm really big on being prepared. I adore a pen and paper. Ha! While it’s a bit old school, I love to have all the bullet points written down and ensure I know my subject matter before any meeting. Then throughout, I’m the one who is continuously taking notes and jotting down ideas and concepts as they come to light.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

YK: I have two. Mary Barra, the chairman and CEO of General Motors. Ms. Barra understands the brand from the bottom up, the employees and the consumers. I would love to discuss insights about that journey. Jessi Combs is my other industry leader. It would have been amazing to have chatted with her and to have explored at such a young age how to foster such resilience and tenacity.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.