By SEMA News Editors

COBB Tuning Becomes Tread Lightly! Official Partner

Tread Lightly!, a nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, has added COBB Tuning as its newest official partner.

COBB Tuning will support Tread Lightly!'s mission to protect off-road trail access and public lands.

As an official partner of Tread Lightly!, COBB Tuning will support Tread Lightly!'s mission to protect off-road trail access and public lands.

"Thank you to COBB Tuning for embracing Tread Lightly!'s mission through this partnership and in its company ethos," said Matt Caldwell, executive director of Tread Lightly! "It is support from companies like these that help us continue our work to protect the adventure."

For more information on COBB Tuning visit, www.cobbtuning.com. To learn more about Tread Lightly! visit www.treadlightly.org.

Hot Shot’s Secret Expands EDT+ Winter Defense Distribution

Hot Shot's Secret has expanded the distribution of its EDT+ Winter Defense anti-gel fuel booster for diesel-powered vehicles.

The 16-oz. bottle is now available at O'Reilly Auto Parts stores nationwide.

EDT+ Winter Defense adds anti-gel and anti-icing properties to Hot Shot's Secret's Everyday Diesel Treatment to keep diesel engines fully operational as low as -40°F. The additive also includes a cetane booster, lubricity additive, injector cleaner and fuel stabilizer chemicals.

For more information, visit hotshotsecret.com.

Kahn Media Launches Business Podcast

Kahn Media, a public relations and integrated marketing agency, has launched a new podcast featuring conversations with business leaders, entrepreneurs and innovators on what it takes to survive in the current business environment.

The podcast will feature conversations with business leaders on what it takes to survive in the current business environment.

Hosted by Kahn Media President and CEO Dan Kahn, "Only the Strong Survive" will examine topics like navigating the constantly shifting media landscape, the role of private equity in small- and mid-size businesses, properly assessing risk, and more.

Available on Spotify, iTunes and otsspodcast.com, the show will debut biweekly. Four episodes of the show are currently available.

For more information, visit kahnmedia.com.

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings.

Youth Automotive Training Center

Executive Director in Deerfield Beach, Florida

The Youth Automotive Training Center (YATC), a nonprofit organization dedicated to training and educating at-risk youth in basic automotive and other skills, is seeking an executive director. The ideal candidate for the post has an automotive and training background, as well as experience working with populations who require guidance/support. The position oversees all aspects of the development, implementation and management of the YATC program, works with the board and staff to support the students, develops curriculum, oversees the staff, manages contracts and budgets, and coordinates and advocates for students and alumni.

Malco Automotive

Community Manager in Barberton, Ohio

The specialty chemical manufacturer is in search of a community manager to enhance Malco Automotive's brand presence, engagement and overall community experience. This position will be responsible for social-media management, event planning and execution, brand experience management, community engagement and advocacy, analytics and reporting and more.

By Ashley Reyes

SEMA has issued a call for speakers for its annual SEMA Show--taking place in Las Vegas in November 2024--and its year-round virtual education program. Innovative thinkers and dynamic presenters who can share new skills and ideas targeted to the automotive aftermarket are invited to apply at sema.org/speakers.

Innovate thinkers and dynamic presenters are invited to submit speaker proposals for the 2024 SEMA Show by February 16.

Organizers are seeking experts who can facilitate new ideas, technologies and expertise at seminars that will help industry members take their businesses and careers to the next level. Educational seminars make up one of the key pillars of the SEMA Show, where thousands of industry professionals go to learn new business strategies. Likewise, SEMA's year-round virtual program provides relevant, engaging and inspiring information on the industry's complex issues and topics through online events and informational webinars.

Topics of focus for 2024 include:

• Aftermarket updates and future trends
• Legislative and regulatory
• Sales and marketing
• Small-business strategy
• Vehicle technology and electric vehicles
• Specific industry segments

Speaker proposals for the 2024 SEMA Show must be submitted by February 16. Virtual education proposals can be submitted at any time throughout the year. Submit proposals at sema.org/speakers. For more details, contact Gary Vigil, senior manager of professional development, at garyv@sema.org or 909-978-6738.

By Ashley Reyes

The SEMA Future Leaders Network (FLN) named Dan LaRou, director of logistics at Chrome Enhancements, as the network’s newest spotlight member.  

Get to know LaRou in his interview with SEMA News below.  

SEMA News: What is the best advice you have ever received? 

Dan LaRou: To be proactive instead of reactive. Whether it's professionally or personally, being proactive can help mitigate serious problems in the future and cause less stress if something does not go according to plan. Being proactive can also help generate better ideas that can lead to bigger success. 

SN: What keeps you in the industry? 

DL: My passion for cars keeps me in the automotive aftermarket industry. I love that there are so many different things that you can do to a vehicle to make it your own. I get to go to work every day and mix it with passion. 

SN: Where can you be found on a Saturday? 

DL: If you are looking for me on any given Saturday, spring through fall, I will be at the racetrack or sitting on the beach at the lake. 

SN: How do you prepare for an important meeting?  

DL: By going over the agenda several times to make sure I am well-versed on what the talking points are. I also write some notes for myself beforehand on things I want to talk about. Of course, I always make sure I have my notepad and my favorite pen nearby. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be?  

DL: Lee Iacocca. He may not have been directly a part of the aftermarket industry, but he helped spawn some of the amazing cars we have today. He helped develop my favorite car, the Mustang, and managed to convince Ford to get back into racing. 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

By the SEMA Washington, D.C., office

Ohio Governor Mike DeWine has signed a SEMA-supported bill (HB 201) into law that safeguards Ohioans' right to choose the vehicles that best suit their needs, regardless of fuel type. The new law prohibits any state or local government entity from restricting the use or sale of motor vehicles based on their power source, including internal combustion engines (ICEs).

The SEMA-supported bill safeguards Ohioans' right to choose the vehicles that best suit their needs, regardless of fuel type.

"This is a monumental win for Ohioans and the freedom to choose," said Christian Robinson, SEMA's director of state government affairs and grassroots. "Governor DeWine's decision to sign HB 201 into law sends a powerful message that Ohio values individual liberty and empowers its citizens to make informed choices about their transportation needs."

The law's enactment comes at a pivotal time in the automotive industry, with rapid advancements in alternative fuel technologies alongside ongoing concerns about electric vehicle affordability and infrastructure readiness. HB 201 safeguards the diversity of options available to Ohioans, allowing them to choose vehicles that align with their budgets, driving habits and personal preferences.

For more information, contact Kiley Chapley at kileyc@sema.org.

By the SEMA Washington, D.C., office

Ohio Governor Mike DeWine has signed a SEMA-supported bill (HB 201) into law that safeguards Ohioans' right to choose the vehicles that best suit their needs, regardless of fuel type. The new law prohibits any state or local government entity from restricting the use or sale of motor vehicles based on their power source, including internal combustion engines (ICEs).

The SEMA-supported bill safeguards Ohioans' right to choose the vehicles that best suit their needs, regardless of fuel type.

"This is a monumental win for Ohioans and the freedom to choose," said Christian Robinson, SEMA's director of state government affairs and grassroots. "Governor DeWine's decision to sign HB 201 into law sends a powerful message that Ohio values individual liberty and empowers its citizens to make informed choices about their transportation needs."

The law's enactment comes at a pivotal time in the automotive industry, with rapid advancements in alternative fuel technologies alongside ongoing concerns about electric vehicle affordability and infrastructure readiness. HB 201 safeguards the diversity of options available to Ohioans, allowing them to choose vehicles that align with their budgets, driving habits and personal preferences.

For more information, contact Kiley Chapley at kileyc@sema.org.

By the SEMA Washington, D.C., office

Ohio Governor Mike DeWine has signed a SEMA-supported bill (HB 201) into law that safeguards Ohioans' right to choose the vehicles that best suit their needs, regardless of fuel type. The new law prohibits any state or local government entity from restricting the use or sale of motor vehicles based on their power source, including internal combustion engines (ICEs).

The SEMA-supported bill safeguards Ohioans' right to choose the vehicles that best suit their needs, regardless of fuel type.

"This is a monumental win for Ohioans and the freedom to choose," said Christian Robinson, SEMA's director of state government affairs and grassroots. "Governor DeWine's decision to sign HB 201 into law sends a powerful message that Ohio values individual liberty and empowers its citizens to make informed choices about their transportation needs."

The law's enactment comes at a pivotal time in the automotive industry, with rapid advancements in alternative fuel technologies alongside ongoing concerns about electric vehicle affordability and infrastructure readiness. HB 201 safeguards the diversity of options available to Ohioans, allowing them to choose vehicles that align with their budgets, driving habits and personal preferences.

For more information, contact Kiley Chapley at kileyc@sema.org.

By SEMA News Editors

Nominations are now open for the 2024 SEMA Board of Directors. SEMA members are invited to recommend industry leaders to serve the association online by Friday, January 5.

The following seats are open for the 2024 election:

• Manufacturer (two open seats) 
• Distributor/Retailer (two open seats) 
• Service (one open seat)

"A strong SEMA Board means wise leadership and an association that serves its members well. As a member of the association, we are currently seeking your recommendation of industry leaders to serve on the SEMA Board of Directors," said SEMA President and CEO Mike Spagnola. "Our industry has many individuals who would be an asset to the Board, but we need your help to bring them to the attention of the nominating committee."

Submit your nomination form here. Be sure to include brief information about the nominee's qualifications, including background, experience and achievements.

Note: your SEMA business membership must be active and in good standing to be eligible.

By Ashley Reyes

The 2024 SEMA Scholarship application period for students pursuing careers in the automotive or performance parts industries is now open and will run through Friday, March 1. Interested applicants can review and complete the scholarship application at sema.org/scholarships.

The SEMA Memorial Scholarship Fund supports career development and access to the automotive industry by offering financial awards of up to $5,000 to help foster the next generation of industry leaders and innovators. In addition to financial assistance, scholarship winners have the opportunity to attend the SEMA Show, providing unparalleled education and networking opportunities.

The SEMA Memorial Scholarship Fund supports career development and access to the automotive industry by offering financial awards of up to $5,000.

High school seniors and college students in the United States and Canada who demonstrate a passion for automotive hobbies and careers are eligible to apply. Scholarships are available in a variety of disciplines leading to a career in automotive aftermarket, including accounting, sales, marketing, engineering and more.

Masen Schneider, a freshman studying mechanical engineering at the University of North Dakota, received a SEMA Scholarship in 2023, furthering his opportunity to achieve his dream career in the automotive aftermarket. "It means a lot to receive a scholarship from an organization like SEMA because as big and impactful as they are, they see your story and experience and want to help propel you towards your dream," he said. Schneider hopes to one day be an automotive parts designer.

"SEMA is committed to supporting students with an ambition to accelerate their career in the dynamic and exciting world of the automotive aftermarket," said SEMA Manager of Recognition Programs Chris Standifer. "The financial support can help alleviate the burden of student loans and make pursuing their education more accessible."

A loan forgiveness component is also available to employees of SEMA-member companies who have completed and are currently paying off a loan for a program of study at an accredited university, college or vocational/technical school within the United States and Canada. Loan forgiveness awards are issued up to $2,000.

Eligible students and SEMA-member company employees can apply until March 1, 2024, at www.sema.org/scholarships.

SEMA members can watch a new video that highlights evolutions in the product development process, specifically on prototyping tools, by visiting the SEMA Emerging Trends & Technology (ETTN) Facebook page.

The video features Heath Moore, managing director of Harrop Engineering, and includes an insightful discussion on new technologies that have enabled faster product development, including what tools are must-haves for the development of new products. 

Watch now and gain insight into:

• How to overcome product development obstacles.
• What tools are being used for reverse engineering.
• New technologies that have changed the product development landscape.
• How metal 3D printing changes the industry.
• New software that was not available several years ago.

The information shared will help SEMA members learn about new technologies and methods to reduce costs and improve development time.