After two successful years, the Opinion Leader Program will once again expand at the 2011 SEMA Show. Through the research project, some of the nation’s most active and influential automotive enthusiasts are called upon to help industry professionals identify future trends by attending the show and providing firsthand feedback on the products and vehicles debuting at the SEMA Show.
Current Press Releases
SEMA Show exhibitors will identify the hottest vehicle platforms during the 2011 SEMA Show in Las Vegas, Nevada. The winning models will be presented with the coveted SEMA Award in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and - for the first time - Hottest Sport Compact.
SEMA is providing 68
individuals with a total of $112,000 through the SEMA Memorial Scholarship
Fund. Established to support and foster leadership opportunities in the
automotive specialty-equipment marketplace, the fund awards grants to eligible
applicants who are pursuing careers in the automotive specialty equipment
market based on academic achievements, work experience, essay content,
recommendations and more.
With nearly 2,000 manufacturing companies exhibiting at the SEMA Show each
year, buyers from throughout the world look to the annual event to see and
learn about new products and trends in the automotive accessories market.
Recognizing the importance and value that international buyers have at the SEMA
Show, organizers have expanded the list of resources that cater specifically to
professionals from outside the United States.
A new certification program, available through the California State
University San Bernardino, is available to help business owners and
professionals increase their knowledge and proficiency of the automotive
aftermarket. Endorsed by the Specialty Equipment Market Association (SEMA), the
program consists of four unique online courses, all designed specifically for
business owners and managers in the automotive aftermarket.
To accommodate the
growing number of manufacturers signing up for the 2011 SEMA Show, organizers
have created a new area within the Show floor called the First-Time and
Featured Exhibitors Section. The area will be located adjacent to key Show
features and is expected to have a constant stream of buyer traffic throughout
the four days of the SEMA Show.
Today's automotive consumers increasingly rely on their mobile devices to make
purchases and do product research. To help automotive professionals understand
the opportunities this trend presents, Steve Yankovich, eBay vice president of
mobile, will discuss the growing impact of mobile as a medium for automotive
customers at the Specialty Equipment Market Association (SEMA) Business
Technology Symposium. The event will take place at 10 a.m. on July 27 at the
Renaissance Hotel in Long Beach, Calif.
SEMA Show organizers
recently launched a redesigned website at www.SEMAShow.com, the site's first major overhaul in almost 10 years. The site's enhanced
online tools, user-friendly navigation and virtual maps make it easy for those
participating in the 2011 SEMA Show to register and plan for the event.
SEMA members and professionals in the automotive specialty equipment market now
have access to more than 200 business courses through the recently revamped
SEMA Educational Institute (SEI) eLearning Center. Available at www.sema.org/elearning,
the online business resource gives users solutions to many of today's biggest
Recognizing that technology is a crucial element in many industries, the
Specialty Equipment Market Association (SEMA) is helping automotive businesses
understand the trends and opportunities at the Business Technology Symposium on
July 27, 2011 from 10 a.m. - 4 p.m. at the Renaissance Hotel in Long Beach,